Marketing Campaigns

Researching and planning is key to effective marketing strategy. We use data, insights, our gained knowledge and research born from curiosity to plan inventive, value-drive marketing plans for our clients.

Marketing Strategy

Is your digital marketing eating your budget, but not providing value? Do you even know what value it should be providing? We can help. With a fractured and intensely sophisticated landscape, it can be overwhelming. We can help you determine the return-on-investment (ROI) and value of your marketing, and help you get this critical marketing engine humming once again.

Digital Marketing Optimization

Louisville Silent Disco Digital Marketing

 at VIA Studio is two components: Brand Strategy and Brand Identity. 

 is a process that helps you find the unique values of your organization and your value to your audience, and defines how you can best communicate that value. 

 is the outward expression of your company, and is crafted from your logo, colors, typography, as well as the rules that govern how they are implemented. A great identity reinforces confidence in and awareness of your brand.

Branding

Bernheim Forest Rebrand

 a cohesive, mobile-friendly website takes a talented team with diverse skill sets. Our team delivers the strategy, design, and development talent needed to execute outstanding work. We build from the ground up with a focus on accessibility and mobile devices.

Web Design

Websites are the cornerstone of marketing in this day and age. Your website is the place where you have ultimate freedom to express your brand and interact with your audience and customers how you’d like. Using agile, user-focused strategies and design, we build highly accessible, highly useful websites that meet your goals.

Websites

User Experience (UX) is the driving design philosophy around building web and mobile applications, putting your audience (the “User”) first. The methodology requires research, wireframing, UI design, branding, and user testing to achieve exceptional results. We have the expertise in User Experience to design any experience you require.

User Experience

User-focused design is at the core of what we do. User Experience (UX) and User Interface (UI) design are two of our most critical specialities. Designing thoughtful experiences and intuitive website, app and content interfaces for your potential customers is always job number one for us.

UX / UI

Bernheim Forest Website

Content strategy is the delicate art of deciding what to say, when to say it and where to say it. Contemporary audiences interact with your brand on many different platforms at different points in their journey to becoming a customer. Through our user-focused content processes, we can help you make informed decisions on what to say, when to say it and where to say it.

Content Strategy

Neighborhood House Website

Flavorman Branding

Driscoll Estate Rebrand

If your brand or campaign needs a custom web application, we can build it. We’ve got years of experience under our belt delivering systems that solve your complex challenges with user-focused applications.

Custom Applications

Louisville Institute Grant Application System

Marketing for non-profits is a challenge that we feel like our values and perspective especially suit. Building an invested audience that shares your passion is key, but with so many different ways to communicate - which will work best for your non-profit? Through collaboration and strategically-led marketing, design and development we can help! 

Non-profit Marketing

With numerous award-winning designers and creatives on staff and a president dubbed a “visionary” by the AIGA at the helm, we are leaders in the Design community. Our design philosophy: create beautiful work that solves problems and achieves results.

Graphic Design

Art Direction runs the gamut from concepting a campaign to directing a photo or video shoot. We can help guide a brand vision through any media.

Art Direction

Custom illustration creates a unique, ownable look and feel to your brand - and helps to tell stories and express values that a photograph or block of copy just can’t.  We’re highly capable of creating styles and concepts that engage your audience. We have a number of highly talented artists on our staff that can draw out the best in your brand with inspired illustration.

Illustration

Parks Alliance of Louisville

Buffalo Construction Website

Creating innovative, well-considered strategies relies upon experience and knowledge - but also the ability to research, find facts, and identify trends and opportunities. We provide this service to clients who are challenged with new platforms, new markets and new technology. Naturally curious, we like to stay up-to-date and ahead of the curve for our own knowledge, and for the benefit of our future work.

Below is a selection of journal entries for some of our most recent research subjects.

Research

Kentucky Performing Arts

marketplace for this century. But how do you cut through the noise and find the audiences that want to hear you, and want to become your customer? Beyond that,

 holding onto an interested customer can seem difficult. With our experienced staff trained in the latest-and-greatest digital marketing audience targeting tools and development techniques, we can not only help you develop but help you greatly expand your audience of interested consumers.

Social Media & Audience Development

High-quality, impactful photography makes all the difference to most projects. We provide both in-house and trusted third-party photography resources to fit the needs of any project or budget.

Photography

Forge Clear Ice

Accessibility is a broad concept, but it's best described as providing a quality, functional experience to as much of an audience as possible. At VIA Studio, we consider usability from the very first moment of any projects. In practical terms, this means deep understanding of our assumed audience, followed by user-focused design, WCAG- and ADA-compliant frontend development and finally detailed accessibility-minded quality assurance.

Accessibility

We strongly believe in open-source technologies. Our CMS of choice is WordPress, not just for its ease-of-use, but the large community that pushes its development to new and exciting places. Active in the Wordpress community, we also develop 

WordPress

Hubspot

Collateral

GoodMaps

Our strategy team can provide you with an unbiased look at your brand and marketing to give you the perspective you need to make the next move the right move. We provide audits at all levels - high-level, comprehensive marketing audits down to platform-specific social media auditing to SEO audits of your websites. In addition, you receive our hard-earned insights, recommendations and a roadmap or plan to move your forward.

Auditing & Roadmapping

Revelry Boutique + Gallery

Search Engine Optimization isn’t just a buzzword - it’s a mindset. We think strategically about how we write and develop our websites to provide useful, informative user-facing content that provides maximum search engine value. Using the latest analysis, tracking and reporting tools, we keep your website and its content ahead of the curve and atop the search rankings.

Mr. Boston Bartender's Guide

Southeastern Association of Fish and Wildlife Agencies (SEAFWA)

Marketing can be informed by data discovery on an ongoing basis. Google Analytics has drastically improved the way we define success with campaigns and projects, but it’s only one tool of many. Our team is well-versed in multiple analytics tools.

Analytics

Marketing can be informed by data discovery on an ongoing basis. Google Analytics has drastically improved the way we define success with campaigns and projects, but it’s only one tool of many. Our team is well-versed in multiple analytics tools. Beyond that, the sheer volume of data that digital marketing provides can feel overwhelming - but never fear, we can tame that beast and make it work for you. Finding the right metrics that make sense for your business, and using tools like Google Data Studio, we provide crystal-clear, value-oriented, customized reporting for clients big and small.

Reporting & Analysis

Louisville Public Media

Treyton Oak Towers

Custom Dev

While we have wide and varied development expertise and experience the core of our development skill is with PHP, Javascript, Vue and React, allowing us to maintain and develop new features for 80% of all websites on the Internet. That said, we regularly explore new and useful platforms to stay ahead of the ever-changing development curve.

PHP, Javascript & React

HTML, CSS and Javascript form the "presentation layer" of modern web development in your mobile and desktop browser. These things together are considered "Front-end Development". The tools, techniques and standards are changing all of the time - but our development team is always staying abreast of the latest. For our partners, we do the research, experimentation and testing needed to make sure your audience has an accessible, fast, reliable experience.

Frontend Development

Celestial Bodies of the Past Present & Future

If you need to sell online, we’ve got you covered. From simple selling strategies to complex subscription models, we’ve built them all. Our clients with ecommerce process tens of thousands of dollars per month through our systems. From Shopify integrations to WooCommerce workhorses to Magento installations and beyond, we’ve built and managed them all, safely and securely.

Ecommerce

WARE

Air Pollution Control District 

Salesforce Integration

Flavorman Websites

The Grady Hotel (formerly The Wilder)

Ben Sollee

We provide strategically-led traditional and digital advertising services for our clients. From marketing strategy to marketing plans and the marketing campaigns they define - we can execute and maintain them to drive value for your organization.

Comprehensive campaigns that cover your marketing funnel and reach your audience when and where they need are our specialty. Whatever the mix of outdoor, broad, streaming, pay-per-click (PPC), display or social advertising you need - we can plan and execute for you.

We are Google Ads and Facebook Blueprint certified.




Advertising

Foxhollow Farm 

Valiant

Copywriting

Provi

Louisville Institute

Jack O'Lantern Spectacular + Winter Woods Spectacular

Decca Lounge & Restaurant

Mr. Boston

VIA Studio 

Whether your project is an app, a website or even a piece of collateral, it will benefit from structured user testing and the feedback it provides. We have experience with user testing at every level of fidelity, from in-person to groups to remote- and dispersed user testing. 

User Testing

Jefferson County PVA

Old Forester's Paristown Hall

Stave & Thief Society

Intellimodus

Opal Nugget Ice Machine

Culture

Animation and movement has never been more important than right now. From 

​ to character animations to the most subtle of UI microinteractions, it breathes life into branding and design, while providing subtle information to users. It's just another tool in our toolbox, and one we love experimenting with - what can we help you animate?

Animation

VIA Studio Social: Starch Madness

The Temple of Community Mural

Partnership

Mayan Cafe

Waterfront Park

Back-end development does all the heavy lifting behind the scenes. From database design and deployment to writing application programming interfaces (APIs) to simply storing and serving your content, we’ve got you covered.

Backend Development

Need one platform to talk to another? We’ve got that. Automation, synchronization to real-time APIs, we’ve built and managed them all. Ecommerce and Customer relationship management (CRM) integrations are our specialties, but so far there’s not been two systems we couldn’t put in touch with one another.

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