New Brand Recognizes Our Strategic Shift to Digital Transformation, Partnership, and Impact

Ocala, FL — eResources, our parent company and a leading provider of comprehensive digital solutions, today announces its rebrand to 

, effective immediately. This change reflects more than a new name, it marks a pivotal shift in how the company partners with organizations to transform their digital future.

The new name embodies the scale of impact the company creates: seismic, lasting, and deeply rooted in strategy. Like tectonic plates reshaping the Earth’s surface, Tectonic helps organizations navigate complexity, align operations, and unlock new opportunities through technology and insight.

"This rebrand reflects our growth and our ambition," said Jason Clark, Chief Marketing Officer. "It’s a declaration of the role we now play. We’re not just service providers, we are strategic partners delivering integrated transformation across technology, operations, and brand."

Tectonic unifies a portfolio of specialized services that were once distinct brands under one powerful identity. This includes the creative force of VIA Studio, now the marketing and branding arm of Tectonic, ITonDemand, which continues to provide managed IT and cybersecurity services, and software development through our Orchestrate and Digital divisions. This integrated structure allows clients to benefit from cross-functional expertise and seamless execution—from digital infrastructure to brand storytelling.

"We’re still the same team, with the same commitment to our clients—just with a name and structure that better reflects where we’re going together," said Dusty Gulleson, Chief Executive Officer. "With Tectonic, our clients gain a true partner—one built to evolve with them, every step of the way."

The shift to Tectonic is driven by a clear purpose: to help organizations not just keep pace with change, but lead it. Tectonic brings together strategy, technology, and creativity to serve a wide range of industries including healthcare, education, nonprofits, property management, associations, and large enterprises with complex digital needs.

On a companywide level, think of us as your partners in transformation and business strategy. More specifically, here are the divisions that help turn that into a cohesive plan:


Transforming brands through brand strategy, design, and marketing

Web & Software Development (Tectonic Software)

Turning your complex business processes into stable, reliable, and sustainable software and websites


Hands-on IT services that help organizations run smarter, safer, and more efficiently

Integrating AI and LLM’s into existing systems to boost efficiency and drive growth

Online Applications Platform (Orchestrate)

A flexible platform for managing every step of any type of application process

Accessibility Management for Higher Education (Orchestrate AMS)

The superior solution for modern accessibility management

Property Management Software & IT Support (HelpDesk Realty)

IT, HelpDesk, & marketing support for property management companies

Remote Staffing & Back-Office Support (Tectonic Staffing)

Helping professional accounting and CPA firms through outsourced bookkeeping, data entry, and staff augmentation

Tectonic partners with organizations like Stanford University, Google, and Armstrong International, helping them modernize operations, increase resilience, and grow with confidence.

Recent projects include AI Integration Roadmaps for Greensboro Housing Authority, Orchestrate AMS Accessibility Management for University of California, Davis, and branding/website work for Heaven Hill Brands.

 to explore the new brand, meet the team, and learn how Tectonic is reshaping the future of digital transformation. Let’s start the conversation today.

Jason Clark
Chief Marketing Officer
jclark@teamtectonic.com


Partnership

Marketing Strategy

Branding

VIA Events

eResources Rebrands as TECTONIC

Last month, 24 contestants took turns stepping up to a microphone to give their best shot at spelling their given words. Over the next hour or so, these contestants, along with VIA Studio staff and onlookers, took in a unique competition that felt both new and familiar. Ultimately 

‘s Tara Anderson won the competition and was awarded a shiny first-place medal. Sound intriguing? Well, you have 

In case you have missed out! Over the past few months we have hosted our Great VIA Speling Bee series, with proceeds benefiting 

. The first Speling Bee was put on as part of 

 in September and was a great success for VIA, AIGA and the contestants! Considering the fun the VIA team had hosting, as well as the fun the participants had, we decided to extend the event’s run to cover the 2019-2020 school year.

As the first event was being planned, we were surprised to learn the role Louisville played in establishing a national spelling bee, which would later become the 

. The first National Spelling Bee was put on by The Courier-Journal as a promotional event, as the paper competed against a rival. Local boy, 

, aged 11, won this first event in Washington D.C. after correctly spelling “gladiolus” in 1925.

The Great VIA Speling Bee events however, have some adult twists to the classic spelling bee structure. Guests can enjoy a bar serving cocktails, beer and wine. During the competition, light heckling is also encouraged. Additionally, competitors get to pick the category of their words between grade ranked traditional words and terms relating to each event’s overall theme.

Determining themes and developing assets for the events has allowed VIA to flex our creative muscles. Each event has a unique theme which is reflected in onsite decorations, promotional posters, and emails.

In addition to creative opportunities, the Great VIA Speling Bee gave our strategy and development teams the challenge of developing a scoreboard for the competition. The first bee used a scoreboard system built within 

. This system had its limitations though, so a new custom system was developed. Utilizing a new web technology called “web sockets” VIA’s development team built a scoreboard that could stream data changes from an admin panel to the actual scoreboard that the contestants and audience see. Every action in the admin panel updates the database and then sends that updated response to the scoreboard, where it then takes an appropriate action with the data change. It works similar to a chat room, but instead of two users chatting, it’s the admin panel and the scoreboard screen. Resulting in a scoreboard that makes changes in real-time as contestants are eliminated or progress in the competition.

If you have missed out on our recent spelling bees you have two more opportunities to join in on the fun. VIA Studio will be hosting a Valentine’s Day themed bee on 

. So come out, contribute to Louisville’s spelling bee history, and help out Kentucky Refugee Ministries. There just might be a shiny first place medal in it for you!

VIA Events

VIA Events: Case Studies

01

The Great VIA Speling Bee

VIA Events: Blog Posts

eResources Rebrands as TECTONIC

The Great VIA Speling Bee