The Journal
The Case for the Marketing Budget Leap
By:Ben Wilson on 2/10/2025
You ever bite a stick of butter? 🧈 No? OK let me back up. 🔙 I'm fond of saying "like too little butter spread over too much bread". This a paraphrase of Bilbo Baggins from The Lord of the Rings. He's describing how "thin" he feels after having held onto the One Ring for too long. 💍 It's parasitic power has slowly worn him out. He's done. 😮💨 (here comes the marketing tie-in... wait for it... waaaait for it) This is similar to clients that I see that are OBSESSED with stretching 🙆🏽♀️ a meager marketing budget.
Marketing
See All Marketing posts »Learnings from Fire & Spark's "Zero Click" Marketing Seminar
By:Jason Clark on 2/10/2025
Marketing is evolving, and many of the tactics that worked in the past are becoming less effective. Learn what priorities matter in 2025.
Read More »Strategy
See All Strategy posts »The Case for the Marketing Budget Leap
By:Ben Wilson on 2/10/2025
You ever bite a stick of butter? 🧈 No? OK let me back up. 🔙 I'm fond of saying "like too little butter spread over too much bread". This a paraphrase of Bilbo Baggins from The Lord of the Rings. He's describing how "thin" he feels after having held onto the One Ring for too long. 💍 It's parasitic power has slowly worn him out. He's done. 😮💨 (here comes the marketing tie-in... wait for it... waaaait for it) This is similar to clients that I see that are OBSESSED with stretching 🙆🏽♀️ a meager marketing budget.
Read More »Design
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Component-Based Web Design
By:Morgan Plappert on 8/9/2024
Designers and developers are always looking for ways to make handoff easier, collaboration more seamless and our processes better aligned. Automation, consistency and efficiency, without compromising creativity. It’s a constant battle and often times, a balancing act.
Read More »Development
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Stop Blaming Tools for Leadership Gaps (CRM)
By:Ben Wilson on 1/7/2025
This! This [new gadget]! It will fix me! It will fix us! 🤩 It’s tempting to think a shiny new tool, like a CRM system, will fix everything in your business life. But here’s the hard truth: *most of the time* the tool isn't the problem OR the solution—it’s the lack of clear leadership.
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