The Journal
Finding the Right Mix for Your Marketing: SEO vs Paid Search
By:Jason Clark on 3/28/2025
Aside from your email list (you DO have an email list, right?), search engines consistently drive some of the most valuable traffic for business websites. Users who actively seek your products or services through search engines are often ready to convert, making this traffic particularly valuable. At VIA Studio, we recommend a balanced approach: leveraging both Search Engine Optimization (SEO) and Paid Search (PPC) tactics. SEO offers sustainable, long-term growth, while Paid Search can deliver immediate results.
Marketing
See All Marketing posts »Finding the Right Mix for Your Marketing: SEO vs Paid Search
By:Jason Clark on 3/28/2025
Aside from your email list (you DO have an email list, right?), search engines consistently drive some of the most valuable traffic for business websites. Users who actively seek your products or services through search engines are often ready to convert, making this traffic particularly valuable. At VIA Studio, we recommend a balanced approach: leveraging both Search Engine Optimization (SEO) and Paid Search (PPC) tactics. SEO offers sustainable, long-term growth, while Paid Search can deliver immediate results.
Read More »Strategy
See All Strategy posts »Finding the Right Mix for Your Marketing: SEO vs Paid Search
By:Jason Clark on 3/28/2025
Aside from your email list (you DO have an email list, right?), search engines consistently drive some of the most valuable traffic for business websites. Users who actively seek your products or services through search engines are often ready to convert, making this traffic particularly valuable. At VIA Studio, we recommend a balanced approach: leveraging both Search Engine Optimization (SEO) and Paid Search (PPC) tactics. SEO offers sustainable, long-term growth, while Paid Search can deliver immediate results.
Read More »Design
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Component-Based Web Design
By:Morgan Plappert on 8/9/2024
Designers and developers are always looking for ways to make handoff easier, collaboration more seamless and our processes better aligned. Automation, consistency and efficiency, without compromising creativity. It’s a constant battle and often times, a balancing act.
Read More »Development
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Stop Blaming Tools for Leadership Gaps (CRM)
By:Ben Wilson on 1/7/2025
This! This [new gadget]! It will fix me! It will fix us! 🤩 It’s tempting to think a shiny new tool, like a CRM system, will fix everything in your business life. But here’s the hard truth: *most of the time* the tool isn't the problem OR the solution—it’s the lack of clear leadership.
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