Strategy

By:Nick Wunderlin

Effective marketing is about amplifying a product or service's inherent value. This involves understanding the unique value proposition, choosing the right channels to communicate it, and connecting with the target audience.

By:Jason Clark on 11/4/2024

Welcome to our 14th Annual Holiday Gift Guide for Web & Design Geeks! Each year, our team puts together our top, hand-picked gifts to help you explore new ideas for everyone on your holiday list. Our gift ideas include everything from experiences to tangible, practical, (sometimes) affordable, and sentimental gifts. Happy holiday season to you and yours! - The VIA Team

By:Nick Wunderlin on 8/9/2024

As a Strategist, I have overseen numerous marketing campaigns. In my personal life, I have also overseen countless fantasy football teams. Between my time as a marketing strategist and a make-believe football coach, I have found many parallels between the roles.

By:Nick Wunderlin on 5/7/2024

Two tools have truly stood out and won our hearts — Agorapulse and Adobe Express. These tools have consistently delivered exceptional results, making us confident recommending them to our clients and partners.

By:Nick Wunderlin on 4/17/2024

A common theme from new clients is that they have difficulty tracking their communications and interactions with prospects and customers. A CRM solves that problem.

By:Jason Clark on 2/14/2024

We're dissecting the hottest LLMs like OpenAI and Dall-E, spilling the tea on their superpowers and flaws. From creative chaos to job-stealing robots, buckle up for a wild ride through the future of AI (with a hefty dose of hot takes).

By: Ajla Bedzetovic on 6/29/2023

With over 93% of the world's internet users on social media, businesses that haven't built a meaningful social media presence are missing out on lucrative opportunities.

By:Nick Wunderlin on 6/20/2023

Find out how you can leverage existing customer lists in marketing.

By: Ajla Bedzetovic on 4/6/2023

Good human writing requires time, thought, and practice. Are AI writing tools replacing the need for skilled staff writers? Read on to learn about one of the biggest topics in 2023.

By:Nick Wunderlin on 3/15/2023

Marketers have until the end of June 2023 to complete the Google Analytics 4 migration without losing data on their website or application. Learn everything you need to know.

By:Jason Clark on 10/28/2022

Find out how VIA’s brand strategy approach inspires our team to create truthful and compelling brands that last.

By:Alec Robertson on 8/5/2022

A poor-performing website can impact your customer’s experience with your brand. It can reduce conversion rates, affect the perception of your brand, and even cost your customers time and money. Learn how to ensure your website is performing to its full potential, the benefits of a performant website for your business and customers, and a case study illustrating the effectiveness of this work.

By:Jason Clark on 7/27/2022

Our own broad-based roadmap to shape up branding and marketing is simple and effective. Learn how roadmapping helps guide strategic initiatives.

By:Nick Wunderlin on 11/19/2021

Welcome to the final installment of our Email @ 50 series. In this last article, Email @ 50 contributors review what they learned from writing this series and look ahead to the future of email.

By:Morgan Plappert on 10/18/2021

Having trouble uploading .gif assets to use as display ads in Google Ads? So were we. However, we found a solution, check it out!

By:Nick Wunderlin on 9/7/2021

We hit the ground running when we started our partnership with WARE Inc in 2020, a year in and we've kept each other busy!

By:Nick Wunderlin on 6/16/2021

A return to a familiar social engagement campaign, as we begin returning to our familiar everyday lives.

By:Ben Wilson on 1/28/2021

Looking at the major impact that Apple's new privacy-focused iOS 14.4 will have on the world of privacy - specifically digital advertising. We'll look at why this is important, why Facebook is scared, and what we at VIA think about it.

By:Ben Wilson on 11/12/2020

A retrospective of VIA's ever-changing approach and constant commitment to partnership.

By:Ben Wilson on 11/6/2020

Director of Strategy Ben Wilson takes a critical look at the pros and cons of one of the world's biggest drivers of music discovery and consumption: the Spotify Discover Weekly algorithm.

By:Ben Wilson on 8/25/2020

Director of Strategy Ben Wilson gives you some strategies to a very valuable (and common) question.

By:Nick Wunderlin on 8/11/2020

With many businesses and organizations being forced to pivot their operations or change their product offering this year, now is a great time to review some options to collect user or customer feedback in the form of surveys.

By:Nick Wunderlin on 4/28/2020

Coronavirus/COVID-19 is currently impacting just about every aspect of daily life. There is no clear timeframe for when we can go back to normal and it might take a long time. Nonetheless, life and business will need to continue and adapt to this new norma...

By:Nick Wunderlin on 4/20/2020

Console video game systems are a hotly debated topic. Users typically are extremely loyal to their preferred system and the internet is full of message boards and threads of fierce debate over which console is superior. These debates however, typically foc...

By:Nick Wunderlin on 3/10/2020

Recently VIA Studio launched our first streaming audio campaign for the Jewish Community Center of Louisville on Spotify. The process of setting up and launching this campaign could not have been any easier. In this blog post I hope to share some of my lea...