Strategy

By:Jason Clark on 3/28/2025

Aside from your email list (you DO have an email list, right?), search engines consistently drive some of the most valuable traffic for business websites. Users who actively seek your products or services through search engines are often ready to convert, making this traffic particularly valuable. At VIA Studio, we recommend a balanced approach: leveraging both Search Engine Optimization (SEO) and Paid Search (PPC) tactics. SEO offers sustainable, long-term growth, while Paid Search can deliver immediate results.

By:Jason Clark on 3/19/2025

AI has transformed traditional SEO strategies by enhancing content creation capabilities, analyzing detailed website data, and identifying trends that can inform strategic decisions.

By:Ben Wilson on 2/10/2025

You ever bite a stick of butter? 🧈 No? OK let me back up. 🔙 I'm fond of saying "like too little butter spread over too much bread". This a paraphrase of Bilbo Baggins from The Lord of the Rings. He's describing how "thin" he feels after having held onto the One Ring for too long. 💍 It's parasitic power has slowly worn him out. He's done. 😮‍💨 (here comes the marketing tie-in... wait for it... waaaait for it) This is similar to clients that I see that are OBSESSED with stretching 🙆🏽‍♀️ a meager marketing budget.

By:Jason Clark on 2/10/2025

Marketing is evolving, and many of the tactics that worked in the past are becoming less effective. Learn what priorities matter in 2025.

By:Ben Wilson on 1/29/2025

Listen - we've all been there. Introducing ourselves on a Zoom call. The Account Manager, the Creative Director, the Developer. Clients *get* what they do, instinctively. We can imagine them working, kicking out agendas, designs, code - providing *real value*.

By:Jason Clark on 11/4/2024

Welcome to our 14th Annual Holiday Gift Guide for Web & Design Geeks! Each year, our team puts together our top, hand-picked gifts to help you explore new ideas for everyone on your holiday list. Our gift ideas include everything from experiences to tangible, practical, (sometimes) affordable, and sentimental gifts. Happy holiday season to you and yours! - The VIA Team

By: Nick Wunderlin on 8/9/2024

As a Strategist, I have overseen numerous marketing campaigns. In my personal life, I have also overseen countless fantasy football teams. Between my time as a marketing strategist and a make-believe football coach, I have found many parallels between the roles.

By: Nick Wunderlin on 5/7/2024

Two tools have truly stood out and won our hearts — Agorapulse and Adobe Express. These tools have consistently delivered exceptional results, making us confident recommending them to our clients and partners.

By: Nick Wunderlin on 4/17/2024

A common theme from new clients is that they have difficulty tracking their communications and interactions with prospects and customers. A CRM solves that problem.

By:Jason Clark on 2/14/2024

We're dissecting the hottest LLMs like OpenAI and Dall-E, spilling the tea on their superpowers and flaws. From creative chaos to job-stealing robots, buckle up for a wild ride through the future of AI (with a hefty dose of hot takes).

By: Ajla Bedzetovic on 6/29/2023

With over 93% of the world's internet users on social media, businesses that haven't built a meaningful social media presence are missing out on lucrative opportunities.

By: Nick Wunderlin on 6/20/2023

Find out how you can leverage existing customer lists in marketing.

By: Ajla Bedzetovic on 4/6/2023

Good human writing requires time, thought, and practice. Are AI writing tools replacing the need for skilled staff writers? Read on to learn about one of the biggest topics in 2023.

By: Nick Wunderlin on 3/15/2023

Marketers have until the end of June 2023 to complete the Google Analytics 4 migration without losing data on their website or application. Learn everything you need to know.

By:Jason Clark on 10/28/2022

Find out how VIA’s brand strategy approach inspires our team to create truthful and compelling brands that last.

By:Alec Robertson on 8/5/2022

A poor-performing website can impact your customer’s experience with your brand. It can reduce conversion rates, affect the perception of your brand, and even cost your customers time and money. Learn how to ensure your website is performing to its full potential, the benefits of a performant website for your business and customers, and a case study illustrating the effectiveness of this work.

By:Jason Clark on 7/27/2022

Our own broad-based roadmap to shape up branding and marketing is simple and effective. Learn how roadmapping helps guide strategic initiatives.

By: Nick Wunderlin on 11/19/2021

Welcome to the final installment of our Email @ 50 series. In this last article, Email @ 50 contributors review what they learned from writing this series and look ahead to the future of email.

By:Morgan Plappert on 10/18/2021

Having trouble uploading .gif assets to use as display ads in Google Ads? So were we. However, we found a solution, check it out!

By: Nick Wunderlin on 9/7/2021

We hit the ground running when we started our partnership with WARE Inc in 2020, a year in and we've kept each other busy!

By: Nick Wunderlin on 6/16/2021

A return to a familiar social engagement campaign, as we begin returning to our familiar everyday lives.

By:Ben Wilson on 1/28/2021

Looking at the major impact that Apple's new privacy-focused iOS 14.4 will have on the world of privacy - specifically digital advertising. We'll look at why this is important, why Facebook is scared, and what we at VIA think about it.

By:Ben Wilson on 11/12/2020

A retrospective of VIA's ever-changing approach and constant commitment to partnership.

By:Ben Wilson on 11/6/2020

Director of Strategy Ben Wilson takes a critical look at the pros and cons of one of the world's biggest drivers of music discovery and consumption: the Spotify Discover Weekly algorithm.

By:Ben Wilson on 8/25/2020

Director of Strategy Ben Wilson gives you some strategies to a very valuable (and common) question.