Boost Your Social Media Game: Agorapulse vs. Adobe Express

Over the years, VIA Studio has worked with various social media publishing tools, including Hootsuite, Sprout Social, and more. However, two tools have truly stood out and won our hearts — Agorapulse and Adobe Express. These tools have consistently delivered exceptional results, making us confident recommending them to our clients and partners.

What Is a Social Media Posting Tool?

Social media posting tools allow marketers to manage their social media profiles and accounts through one central hub. Their primary function is scheduling and posting content directly from the tool. Managing social media profiles individually can be time-consuming and make reporting difficult, as metrics, features, and capabilities can differ across social media platforms.
Beyond that service, they can offer additional functions like content and graphic creation, social listening, inbox/comment management, and more!

AgoraPulse

Easy-To-Use Interface

The first platform we have had a lot of success with for our clients is Agorapulse. Agorapulse has a streamlined and easy-to-use interface, and once all of your profiles are connected, the post calendar can clearly show everything that has been recently published, as well as what is scheduled for posting in the future.

Social Listening

Another benefit of Agorapulse is its social listening system. With social listening, marketers can understand how their brand is perceived on social media and the web. Users can create actionable searches to discover what their audience says about their brand — and competitors. Agorapulse listens and captures conversations from social networks, thousands of news websites, and millions of blogs.

Performance Reporting

In addition to its ease of use and social listening capabilities, Agorapulse’s reporting features are an excellent way to evaluate social performance and discover ideas for future content. We have found particular success with grouping our posts by content type (service offerings, holidays, direct marketing, etc.) using tags to get ideas on what platforms best support different types of content and what days/times are ideal for specific posts. Additionally, marketers using Agorapulse may discover that specific platforms are best suited for certain post types - Agorapulse makes these sorts of insights possible. Finally, all of this reporting can help provide marketers with ROI on their tactics to discover their right social strategy.

Agorapulse Pricing

The base Agorapulse package costs $49 per user/month. Since the cost is per user, we recommend setting it up with a shared email if multiple team members need to use it. Otherwise, that cost applies to each user.

We typically recommend the Professional pricing plan for our clients ($79/month), especially since plans can be upgraded anytime if additional features are needed.

Adobe Express

Integration with Adobe Creative Cloud

This is a huge benefit if a member of the creative team is managing your social media. You can easily create and schedule well-designed and well-branded posts using Creative Cloud Libraries and/or Brands, Adobe Cloud files, and Adobe Stock. Having creation and scheduling in one place is a huge productivity boost.

Templates & Stock Photos/Videos

Even if you don’t fancy yourself a designer, Adobe Express has A LOT of templates for you to use, which can give your postings a professional look.

Mobile App

Since Adobe is all about design and creative, the app is very good at developing content like video reels, stories, etc. Scheduling is also built into the mobile app.

Collaboration

Adobe Express allows you to collaborate with other team members on the same files and content.

Multiple Social Channels

Adobe Express currently allows up to 3 accounts per channel (Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter)

Cons

The biggest downside is the lack of monitoring and response, which is why we also love AgoraPulse!

Adobe Express Pricing

Adobe Express is less expensive than Agorapulse but also doesn’t have the “social listening” features. Pricing starts at $9.99/month per user.

Features & Price Comparison

Whether you are an agency, an in-house marketer, or a small business owner, a social posting tool can help elevate your social content and make your work more efficient.

VIA Studio also recognizes that some tools suit certain needs better than others. We would definitely recommend Adobe Express for users focused on content and graphic creation. Meanwhile, Agorapulse is a better option for marketing-oriented users who are concerned about performance, market share, and ROI. If you need both, they can even be used together!

If you are interested in onboarding a social posting tool but don’t know where to start, contact us today! We can get you started on social media marketing, create a social media strategy specific to your business and needs, and even provide social graphics art direction to elevate your social presence.