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Strategy
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Ben Wilson

Director of Strategy

Ben Wilson’s 20+ years of experience has followed the winds of change in the digital and marketing fields. Educated as a systems analyst, he’s been that, but also a full-stack developer, development team leader and project and account manager. These experiences, coupled with a natural curiosity and a passion for data, make him a natural fit for the position of Director of Strategy.

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Journal Entries

Why Rebrand? A VIA Studio Panel Discussion

By: Ben Wilson

Often an agency will advise their client that a rebrand or a "refresh" of their current brand is in order. But why? It's an expensive, potentially disruptive journey that contains many unforeseeable obstacles.

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A Brief Guide to Briefs
A Brief Guide to Briefs

By: Ben Wilson

A short guide to the short documents we use to guide our work.

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We Don't Sell Products - How Do We Measure Success with Our Website?
We Don't Sell Products - How Do We Measure Success with Our Website?

By: Ben Wilson

Director of Strategy Ben Wilson gives you some strategies to a very valuable (and common) question.

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Spring 2020 Social Media Management Platform Review
Spring 2020 Social Media Management Platform Review

By: Ben Wilson

Director of Strategy Ben Wilson provides a quick view of the ever-changing world of social media management tools.

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Facebook ads that really work
Facebook ads that really work

By: Ben Wilson

Facebook offers a wild array of different ad formats. Here are a sample of some high-engagement examples that we’ve used in the past year: “Mayan Café Catering” Facebook Video Template for The Mayan Café Preview this Mayan Café video template ad in your Facebook feed by clicking here.

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The Dramatic Uptick in Shopping on Mobile is all about Comfort
The Dramatic Uptick in Shopping on Mobile is all about Comfort

By: Ben Wilson

The rise of mobile purchasing has changed the game for the long haul.

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The Great VIA Speling Bee
The Great VIA Speling Bee

By: Ben Wilson

Take a stroll down elememory lane and put your spellibility to the test. Introducing The Great VIA Speling Bee - Louisville's only adult spelling bee.

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Facebook Donations: How to Add Charitable Giving Tools to Your Non-Profit's Facebook Page
Facebook Donations: How to Add Charitable Giving Tools to Your Non-Profit's Facebook Page

By: Ben Wilson

You’ve probably noticed a sudden proliferation of your friends on Facebook asking for donations for their birthday recently on Facebook. But underneath that is a major new feature for any non-profit that has a presence on Facebook (I assume that’s all of them!).

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When to use Google Search Ads (Adwords) vs Facebook and Instagram Ads?
When to use Google Search Ads (Adwords) vs Facebook and Instagram Ads?

By: Ben Wilson

Knowing your audience and your goals will allow you to determine whether Facebook or Google Ads is a better choice for advertising your business.

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Getting Started with Google Data Studio Data Blending
Getting Started with Google Data Studio Data Blending

By: Ben Wilson

Google Data Studio launched Data Blending last summer. This handy tool allows you to blend two different data sources together into a single data source - and then visualize it. Here's a quick look at how you can use it.

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Revamp Your Reporting with Google Data Studio
Revamp Your Reporting with Google Data Studio

By: Ben Wilson

This is a 2-for-1 deal! We'll share some insights into making your marketing and website reporting more effective and quicker to produce, and show you how to incorporate Google Data Studio into this process.

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