Since its beginnings in 2010, Revelry Boutique + Gallery has lived with the same vibrant, youthful logo and throughout the years have honed in on their mission: To provide accessibility to art, for both artists and customers. There was only one issue: their mission was not ingrained in their branding. Along with infusing their values within their brand, they wanted a more serious and prideful look and feel.

By following our tried and true brand strategy process, we were able to work hand-in-hand with the passionate team at Revelry to uncover their truth, values, and voice. It didn’t take us long to realize that Revelry is the cornerstone of Louisville’s art community. We provided them with an elevated brand identity, complete with language that supports their mission.

When beginning the brand identity phase, one thing became crystal clear:

The bird stays: Bluebirds symbolize joy, which is the root of Revelry’s name. We had to keep that symbolism alive in the new branding.

Some of the Revelry team was wary at first when it came to switching up the design of the bird, but they put their trust in our team and ended up loving the final outcome. The new design feels mature, elegant, and proud. Not only does the joyous symbolism remain, but the addition of the branch represents the support Revelry gives to the art community. The bird’s gaze was switched from left to right, representing forward-thinking and optimism.

Revelry now has a thoughtful and inspiring brand that goes deeper than just a new logo. We’ve given them the tools they need to create branded materials that truly represent who they are and what they stand for and will guide them through another successful decade.

Branding

Art Direction

Illustration

Graphic Design

Auditing & Roadmapping

Revelry Boutique + Gallery

We’re not the same agency we were 10 years ago. And that’s by design.

Through clear-eyed observation, honest conversation, and a dedication to merit, we've shaped ourselves into a business that exists owing not to its past successes, but its future value. Our core values of dedication, partnership, and connection to the community have not changed, but how we act on those values has.

Today, we are an agency focused on transforming brands through strategy, design, development & marketing. Internally we are a different agency, but externally our brand no longer mirrored who we now are and where we’re headed. It was time for a change.

Collaboration and agile thinking have become cornerstones of how we work. We applied that to our branding process by giving every cross-section of our team an opportunity to have input in the process. New employees with their fresh, outside perspectives had the same weight as those of long-standing team members. With a tight, connected team, everyone has a voice. That is our strength.

A core, cross-disciplined team took the critical insights from the team and, working off-site, organizing, debating, sketching, mood boarding, and riffing, we formed the foundation of a brand.

Approaching the problem from differing perspectives members of the strategy and design teams each worked a concept out of this foundation. Each a different approach, born from the same basic truths. Through collaboration and honest review, we then rallied around one concept:

The Portal
VIA is your gateway to a world unimagined. Open to the hardworking, the brave, the curious, and the bold. A place filled with new perspectives, unbounded creativity, and outstanding capabilities. With the wind at our backs, the world is ours to create.

Playing with perspective, the mark creates an impossible shape that’s an intriguing mix of real and imaginary. The overall composition is a nod to our previous logo but with an abstract approach.

A single gradient bar runs through the center, changing along the way. This represents our growth as an agency as well as the journey we take those who partner with us on.

Our color palette evokes feelings of mystery and curiosity. The colors of a cloudless night, stormy skies, lifting fog, and silver linings. 

Our type style is bold and authoritative. Creatively altered or distorted. Negative space is our friend.

Because our brand concept focuses on change, we needed supporting visuals that portray this sense of growth in a subtle way. We've developed concentric line patterns to use on print and digital assets to give that feeling of movement, as well as a library of gradients and movement found in nature. This transition from literal to abstract is a big departure from our previous brand, which was a little more on the nose and literal. 

If our past brand was about staking out a style, an attitude, and a culture - our new brand is focused on balancing the weight of our history with the potential of our future. Never satisfied, but confident in our capabilities. Strength, humility, and wonder in equal parts.

"Over the last decade, VIA Studio has developed and codified processes in every service offering, which allows us to approach challenges with consistency and expertise. The rebrand reflects the essence of our value to you, our clients and agency partners, and our confidence that collaboration with our team opens doors for your organization's branding, marketing, and digital efforts."
— Jason Clark, CEO

UX / UI

Web Design

Frontend Development

VIA Studio 

Our Strategy team handles analysis, research, goal setting, and measurement for our clients and projects. Whether it’s roadmapping your brand’s evolution or tracking real-time data for your brand, we can do it.

Strategy

Strategy: Case Studies

01

Revelry Boutique + Gallery

02

VIA Studio

Strategy: Blog Posts

Revelry Boutique + Gallery

VIA Studio