Jason Clark
Chief Marketing Officer
Working since 1990 in the professional creative field, Jason Clark is Chief Marketing Officer for eResources. A lifelong Louisville resident, his passions lay with creating opportunities for our community and those in our industry, while also creating deeply unique expressions for our clients. He oversees our company's vision and strategy while also being our point person with prospective partners and clients. Jason has been awarded AIGA Louisville’s only Visionary Award, and has been named One of 20 People to Know in Advertising by Business First.
Finding the Right Mix for Your Marketing: SEO vs Paid Search
By: Jason Clark
Aside from your email list (you DO have an email list, right?), search engines consistently drive some of the most valuable traffic for business websites. Users who actively seek your products or services through search engines are often ready to convert, making this traffic particularly valuable. At VIA Studio, we recommend a balanced approach: leveraging both Search Engine Optimization (SEO) and Paid Search (PPC) tactics. SEO offers sustainable, long-term growth, while Paid Search can deliver immediate results.
Read More »AI and SEO: New Rules for Success
By: Jason Clark
AI has transformed traditional SEO strategies by enhancing content creation capabilities, analyzing detailed website data, and identifying trends that can inform strategic decisions.
Read More »Learnings from Fire & Spark's "Zero Click" Marketing Seminar
By: Jason Clark
Marketing is evolving, and many of the tactics that worked in the past are becoming less effective. Learn what priorities matter in 2025.
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2024 Holiday Gift Guide for Web & Design Geeks
By: Jason Clark
Welcome to our 14th Annual Holiday Gift Guide for Web & Design Geeks! Each year, our team puts together our top, hand-picked gifts to help you explore new ideas for everyone on your holiday list. Our gift ideas include everything from experiences to tangible, practical, (sometimes) affordable, and sentimental gifts. Happy holiday season to you and yours! - The VIA Team
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An update on the current WordPress situation
By: Jason Clark
WordPress has had its first real public drama the last few weeks, and there has been concern over the future of the project. As we host hundreds of WordPress sites in different configurations, this affects us and our clients tremendously.
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Navigating LLMs: Hot Takes on the Most Popular Large Language Models
By: Jason Clark
We're dissecting the hottest LLMs like OpenAI and Dall-E, spilling the tea on their superpowers and flaws. From creative chaos to job-stealing robots, buckle up for a wild ride through the future of AI (with a hefty dose of hot takes).
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Holiday Gift Guide 2023
By: Jason Clark
Welcome to our lucky 13th annual Holiday Gift Guide! Each year, our team puts together our top, hand-picked gifts to help you explore new ideas for everyone on your holiday list. Our gift ideas include everything from experiences to tangible, practical, (sometimes) affordable, and sentimental gifts. Happy holiday season to you and yours! - The VIA Team
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Why Your Brand Deserves a Concept
By: Jason Clark
Find out how VIA’s brand strategy approach inspires our team to create truthful and compelling brands that last.
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Roadmapping Your Strategic Initiatives
By: Jason Clark
Our own broad-based roadmap to shape up branding and marketing is simple and effective. Learn how roadmapping helps guide strategic initiatives.
Read More »Positioning Your Company for Differentiation
By: Jason Clark
A well-positioned company is not afraid of its competition because they understand what makes them unique in the market. Learn the top six ways to successfully position your company.
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Holiday Gift Guide 2021
By: Jason Clark
We’ve been building this tradition for quite some time now... Happy holiday season and welcome to our 11th annual Holiday Gift Guide! Below are our team’s carefully selected gift ideas for everyone on your list this year. We hope you enjoy browsing our guide as much as we did creating it.
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