Jason Clark headshot

Jason Clark

Chief Marketing Officer

Working since 1990 in the professional creative field, Jason Clark is Chief Marketing Officer for eResources. A lifelong Louisville resident, his passions lay with creating opportunities for our community and those in our industry, while also creating deeply unique expressions for our clients. He oversees our company's vision and strategy while also being our point person with prospective partners and clients. Jason has been awarded AIGA Louisville’s only Visionary Award, and has been named One of 20 People to Know in Advertising by Business First.

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Journal Entries

2024 Holiday Gift Guide for Web & Design Geeks
2024 Holiday Gift Guide for Web & Design Geeks

By: Jason Clark

Welcome to our 14th Annual Holiday Gift Guide for Web & Design Geeks! Each year, our team puts together our top, hand-picked gifts to help you explore new ideas for everyone on your holiday list. Our gift ideas include everything from experiences to tangible, practical, (sometimes) affordable, and sentimental gifts. Happy holiday season to you and yours! - The VIA Team

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An update on the current WordPress situation
An update on the current WordPress situation

By: Jason Clark

WordPress has had its first real public drama the last few weeks, and there has been concern over the future of the project. As we host hundreds of WordPress sites in different configurations, this affects us and our clients tremendously.

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Navigating LLMs: Hot Takes on the Most Popular Large Language Models
Navigating LLMs: Hot Takes on the Most Popular Large Language Models

By: Jason Clark

We're dissecting the hottest LLMs like OpenAI and Dall-E, spilling the tea on their superpowers and flaws. From creative chaos to job-stealing robots, buckle up for a wild ride through the future of AI (with a hefty dose of hot takes).

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Holiday Gift Guide 2023
Holiday Gift Guide 2023

By: Jason Clark

Welcome to our lucky 13th annual Holiday Gift Guide! Each year, our team puts together our top, hand-picked gifts to help you explore new ideas for everyone on your holiday list. Our gift ideas include everything from experiences to tangible, practical, (sometimes) affordable, and sentimental gifts. Happy holiday season to you and yours! - The VIA Team

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Why Your Brand Deserves a Concept
Why Your Brand Deserves a Concept

By: Jason Clark

Find out how VIA’s brand strategy approach inspires our team to create truthful and compelling brands that last.

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Roadmapping Your Strategic Initiatives
Roadmapping Your Strategic Initiatives

By: Jason Clark

Our own broad-based roadmap to shape up branding and marketing is simple and effective. Learn how roadmapping helps guide strategic initiatives.

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Positioning Your Company for Differentiation
Positioning Your Company for Differentiation

By: Jason Clark

A well-positioned company is not afraid of its competition because they understand what makes them unique in the market. Learn the top six ways to successfully position your company.

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Holiday Gift Guide 2021
Holiday Gift Guide 2021

By: Jason Clark

We’ve been building this tradition for quite some time now... Happy holiday season and welcome to our 11th annual Holiday Gift Guide! Below are our team’s carefully selected gift ideas for everyone on your list this year. We hope you enjoy browsing our guide as much as we did creating it.

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OBS Studio Tips & Tricks: Super Cool Webcam Options
OBS Studio Tips & Tricks: Super Cool Webcam Options

By: Jason Clark

OBS Studio is an open-source, live streaming application that allows you to integrate graphics, videos, multiple camera sources, text, and more into its viewport, and more importantly, use that viewport as a webcam source.

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Charitable Giving Guide 2020
Charitable Giving Guide 2020

By: Jason Clark

As 2020 slowly crawls to its conclusion, now is a great time to consider end of year tax-deductible charitable donations. If you find yourself in a position to donate before the end of the year, we would love to recommend one of the many nonprofit organizations that we are proud to call our clients and partners. All of whom are doing valuable work to improve our community through a number of programs and services.

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Holiday Gift Guide 2020
Holiday Gift Guide 2020

By: Jason Clark

It’s time for our 10th annual Holiday Gift Guide! Looking for the perfect gift ideas this year? Here are our team's recommendations for thoughtful, local, or just plain fun gifts for those on your list.

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