Nonprofit Marketing Strategy: Modernize Your Messaging

For many nonprofit leaders, communication feels like an afterthought, something to address once the real work is done. Yet, in today’s media-saturated world, a clear, emotional, and strategic message is not just a
“nice to have.” It is the heartbeat of organizational growth. As Jason Clark told Stephen Halasnik in their conversation for The Nonprofit MBA Podcast, “It is really hard to read the label from inside the jar.” That metaphor captures a common problem: many nonprofits are too close to their own mission to communicate it effectively to others. This shift highlights why a strong nonprofit marketing strategy is essential today.

Clark’s marketing agency, VIA Studio, has spent almost three decades helping nonprofits and mission-driven organizations modernize their branding, websites, and messaging strategies. His insights shed light on a challenge faced by countless small and mid-sized nonprofits: how to evolve from outdated, fact-heavy messaging to emotionally resonant storytelling that inspires real engagement and real donations.

Read an Executive Summary or Listen to the Podcast HERE: https://financingsolutionsnow.com/nonprofit-marketing-strategy/

About Jason Clark, Chief Marketing Officer

Jason Clark is the CMO of eResources/VIA Studio, where he leads a team of developers, designers, strategists, and marketers delivering brand strategy, design, development, and marketing services to clients nationwide.

About Stephen Halasnik, Financing Solutions

Stephen Halasnik is a Managing Partner at Financing Solutions and host of The Nonprofit MBA Podcast. Financing Solutions has been the largest provider of lines of credit to small nonprofits in the US since 2012.