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Marketing Strategy

Researching and planning is key to effective marketing strategy. We use data, insights, our gained knowledge and research born from curiosity to plan inventive, value-drive marketing plans for our clients.

Marketing Strategy: Blog Posts

Putting Your Customer Data to Work
Putting Your Customer Data to Work

By: Nick Wunderlin

What are Customer Lists? Just about all major, self-serve ad platforms allow marketers to upload customer lists. These customer lists allow marketers to re-engage with past customers, show ads to newsletter subscribers, or even find new customers similar to their existing ones.

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Why Your Brand Deserves a Concept
Why Your Brand Deserves a Concept

By: Jason Clark

Find out how VIA’s brand strategy approach inspires our team to create truthful and compelling brands that last.

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