New Brand Recognizes Our Strategic Shift to Digital Transformation, Partnership, and Impact

Ocala, FL — eResources, our parent company and a leading provider of comprehensive digital solutions, today announces its rebrand to 

, effective immediately. This change reflects more than a new name, it marks a pivotal shift in how the company partners with organizations to transform their digital future.

The new name embodies the scale of impact the company creates: seismic, lasting, and deeply rooted in strategy. Like tectonic plates reshaping the Earth’s surface, Tectonic helps organizations navigate complexity, align operations, and unlock new opportunities through technology and insight.

"This rebrand reflects our growth and our ambition," said Jason Clark, Chief Marketing Officer. "It’s a declaration of the role we now play. We’re not just service providers, we are strategic partners delivering integrated transformation across technology, operations, and brand."

Tectonic unifies a portfolio of specialized services that were once distinct brands under one powerful identity. This includes the creative force of VIA Studio, now the marketing and branding arm of Tectonic, ITonDemand, which continues to provide managed IT and cybersecurity services, and software development through our Orchestrate and Digital divisions. This integrated structure allows clients to benefit from cross-functional expertise and seamless execution—from digital infrastructure to brand storytelling.

"We’re still the same team, with the same commitment to our clients—just with a name and structure that better reflects where we’re going together," said Dusty Gulleson, Chief Executive Officer. "With Tectonic, our clients gain a true partner—one built to evolve with them, every step of the way."

The shift to Tectonic is driven by a clear purpose: to help organizations not just keep pace with change, but lead it. Tectonic brings together strategy, technology, and creativity to serve a wide range of industries including healthcare, education, nonprofits, property management, associations, and large enterprises with complex digital needs.

On a companywide level, think of us as your partners in transformation and business strategy. More specifically, here are the divisions that help turn that into a cohesive plan:


Transforming brands through brand strategy, design, and marketing

Web & Software Development (Tectonic Software)

Turning your complex business processes into stable, reliable, and sustainable software and websites


Hands-on IT services that help organizations run smarter, safer, and more efficiently

Integrating AI and LLM’s into existing systems to boost efficiency and drive growth

Online Applications Platform (Orchestrate)

A flexible platform for managing every step of any type of application process

Accessibility Management for Higher Education (Orchestrate AMS)

The superior solution for modern accessibility management

Property Management Software & IT Support (HelpDesk Realty)

IT, HelpDesk, & marketing support for property management companies

Remote Staffing & Back-Office Support (Tectonic Staffing)

Helping professional accounting and CPA firms through outsourced bookkeeping, data entry, and staff augmentation

Tectonic partners with organizations like Stanford University, Google, and Armstrong International, helping them modernize operations, increase resilience, and grow with confidence.

Recent projects include AI Integration Roadmaps for Greensboro Housing Authority, Orchestrate AMS Accessibility Management for University of California, Davis, and branding/website work for Heaven Hill Brands.

 to explore the new brand, meet the team, and learn how Tectonic is reshaping the future of digital transformation. Let’s start the conversation today.

Jason Clark
Chief Marketing Officer
jclark@teamtectonic.com


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eResources Rebrands as TECTONIC

For many nonprofit leaders, communication feels like an afterthought, something to address once the real work is done. Yet, in today’s media-saturated world, a clear, emotional, and strategic message is not just a
“nice to have.” It is the heartbeat of organizational growth. As 

 told Stephen Halasnik in their conversation for The Nonprofit MBA Podcast, “It is really hard to read the label from inside the jar.” That metaphor captures a common problem: many nonprofits are too close to their own mission to communicate it effectively to others. This shift highlights why a strong nonprofit marketing strategy is essential today.


Clark’s marketing agency, VIA Studio, has spent almost three decades helping nonprofits and mission-driven organizations modernize their branding, websites, and messaging strategies. His insights shed light on a challenge faced by countless small and mid-sized nonprofits: how to evolve from outdated, fact-heavy messaging to emotionally resonant storytelling that inspires real engagement and real donations.

Read an Executive Summary or Listen to the Podcast HERE: 

https://financingsolutionsnow.com/nonprofit-marketing-strategy/

About Jason Clark, Chief Marketing Officer

Jason Clark is the CMO of eResources/VIA Studio, where he leads a team of developers, designers, strategists, and marketers delivering brand strategy, design, development, and marketing services to clients nationwide.

About Stephen Halasnik, Financing Solutions

Stephen Halasnik is a Managing Partner at 

. Financing Solutions has been the largest provider of lines of credit to small nonprofits in the US since 2012.

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Nonprofit Marketing Strategy: Modernize Your Messaging

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Researching and planning is key to effective marketing strategy. We use data, insights, our gained knowledge and research born from curiosity to plan inventive, value-drive marketing plans for our clients.

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eResources Rebrands as TECTONIC

Nonprofit Marketing Strategy: Modernize Your Messaging