Researching and planning is key to effective marketing strategy. We use data, insights, our gained knowledge and research born from curiosity to plan inventive, value-drive marketing plans for our clients.

Marketing Strategy

Marketing Campaigns

We provide strategically-led traditional and digital advertising services for our clients. From marketing strategy to marketing plans and the marketing campaigns they define - we can execute and maintain them to drive value for your organization.

Comprehensive campaigns that cover your marketing funnel and reach your audience when and where they need are our specialty. Whatever the mix of outdoor, broad, streaming, pay-per-click (PPC), display or social advertising you need - we can plan and execute for you.

We are Google Ads and Facebook Blueprint certified.




Advertising

Is your digital marketing eating your budget, but not providing value? Do you even know what value it should be providing? We can help. With a fractured and intensely sophisticated landscape, it can be overwhelming. We can help you determine the return-on-investment (ROI) and value of your marketing, and help you get this critical marketing engine humming once again.

Digital Marketing Optimization

Marketing can be informed by data discovery on an ongoing basis. Google Analytics has drastically improved the way we define success with campaigns and projects, but it’s only one tool of many. Our team is well-versed in multiple analytics tools. Beyond that, the sheer volume of data that digital marketing provides can feel overwhelming - but never fear, we can tame that beast and make it work for you. Finding the right metrics that make sense for your business, and using tools like Google Data Studio, we provide crystal-clear, value-oriented, customized reporting for clients big and small.

Reporting & Analysis

Strategy

Marketing

Jack O'Lantern Spectacular + Winter Woods Spectacular

Marketing for non-profits is a challenge that we feel like our values and perspective especially suit. Building an invested audience that shares your passion is key, but with so many different ways to communicate - which will work best for your non-profit? Through collaboration and strategically-led marketing, design and development we can help! 

Non-profit Marketing

With numerous award-winning designers and creatives on staff and a president dubbed a “visionary” by the AIGA at the helm, we are leaders in the Design community. Our design philosophy: create beautiful work that solves problems and achieves results.

Graphic Design

Marketing can be informed by data discovery on an ongoing basis. Google Analytics has drastically improved the way we define success with campaigns and projects, but it’s only one tool of many. Our team is well-versed in multiple analytics tools.

Analytics

Louisville Public Media

 at VIA Studio is two components: Brand Strategy and Brand Identity. 

 is a process that helps you find the unique values of your organization and your value to your audience, and defines how you can best communicate that value. 

 is the outward expression of your company, and is crafted from your logo, colors, typography, as well as the rules that govern how they are implemented. A great identity reinforces confidence in and awareness of your brand.

Branding

Art Direction runs the gamut from concepting a campaign to directing a photo or video shoot. We can help guide a brand vision through any media.

Art Direction

We strongly believe in open-source technologies. Our CMS of choice is WordPress, not just for its ease-of-use, but the large community that pushes its development to new and exciting places. Active in the Wordpress community, we also develop 

WordPress

Websites are the cornerstone of marketing in this day and age. Your website is the place where you have ultimate freedom to express your brand and interact with your audience and customers how you’d like. Using agile, user-focused strategies and design, we build highly accessible, highly useful websites that meet your goals.

Websites

Design

Development

Louisville Collegiate School

Custom illustration creates a unique, ownable look and feel to your brand - and helps to tell stories and express values that a photograph or block of copy just can’t.  We’re highly capable of creating styles and concepts that engage your audience. We have a number of highly talented artists on our staff that can draw out the best in your brand with inspired illustration.

Illustration

marketplace for this century. But how do you cut through the noise and find the audiences that want to hear you, and want to become your customer? Beyond that,

 holding onto an interested customer can seem difficult. With our experienced staff trained in the latest-and-greatest digital marketing audience targeting tools and development techniques, we can not only help you develop but help you greatly expand your audience of interested consumers.

Marketing Strategy

Jack O'Lantern Spectacular + Winter Woods Spectacular

Louisville Public Media

Louisville Collegiate School

Best of Louisville