Louisville Silent Disco Digital Marketing

THE CHALLENGE

We were approached in 2023 to help market and promote a unique community experience throughout the Louisville region.

Louisville Silent Disco (“LSD”), a unique, family-run business, offers music lovers a one-of-a-kind experience. LSD sets up and runs silent discos at local events hosted throughout the city or at customer parties, weddings, and private events through equipment and DJ rentals.

They turned to VIA Studio to help them grow their business, which included increasing awareness of the business, attendance at their local events, and equipment rentals.

Promoting their events and driving rental requests required a three-fold approach:

1. Raise awareness within the community
2. Communicate the benefits and value of LSD
3. Drive conversions

THE SOLUTION

We maximized impressions within the Louisville market at as low a cost as possible to grow awareness for Louisville Silent Disco. To this end, we utilized display campaigns on Google Ads and Facebook Ads. We also leveraged Spotify Ads to promote the business and silent discos, as users were actively listening to specific genres of music like electronic, pop, and hip hop that aligned with their silent disco offerings.

However, raising awareness was not the end of the story; we also needed to drive conversions via their website rental form. We utilized paid search and performance max campaigns through Google Ads to assist with driving form submissions. We set up various ad groups to target specific private events that Louisville Silent Disco regularly rents for, including weddings, birthday parties, and private events like office parties, school dances, and church events.

THE RESULTS

From an awareness perspective, we hit the mark with a limited campaign run. The campaign recorded nearly 750K impressions across tactics at a $7.50 cost-per-thousand-impressions (CPM).

Additionally, we helped increase website rental form submissions significantly. Subsequent rental campaigns have been able to build on that success. Their business success has resulted in hiring new staff and purchasing new equipment to meet demands.

“I've had an incredible experience working with VIA Studio to market my company and broaden its reach thoughtfully. I have zero marketing experience and approached VIA, being very upfront about that and weary of getting taken advantage of. VIA did and continues to do, a great job listening to my needs and building plans to address those needs, taking into consideration my concerns and limitations. After a year of working together, I could not be happier with the success of the campaigns they have put in place for me. Their concern for and investment in my business' success is sincere, which is a comfort in planning for the future, knowing I've got them on my team. As a small business owner, you learn that you can't do everything, but finding people YOU TRUST to help is very important and difficult to do. I am grateful that I reached out to VIA, and I would recommend them to any business, big or small!”

— Andrew Glibbery, Owner of Louisville Silent Disco

If you have marketing needs for your business and don’t know where to start, let’s have a conversation! Contact us today using our contact form; we would love to discuss your needs and start planning our solution!