Marketing Strategy
How Marketing Amplifies Value: A Strategic Approach to Growth
Effective marketing is about amplifying a product or service's inherent value. This involves understanding the unique value proposition, choosing the right channels to communicate it, and connecting with the target audience.
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2024 Holiday Gift Guide for Web & Design Geeks
By:Jason Clark on 11/4/2024
Welcome to our 14th Annual Holiday Gift Guide for Web & Design Geeks! Each year, our team puts together our top, hand-picked gifts to help you explore new ideas for everyone on your holiday list. Our gift ideas include everything from experiences to tangible, practical, (sometimes) affordable, and sentimental gifts. Happy holiday season to you and yours! - The VIA Team
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What I Learned About Marketing from Fantasy Football
By:Nick Wunderlin on 8/9/2024
As a Strategist, I have overseen numerous marketing campaigns. In my personal life, I have also overseen countless fantasy football teams. Between my time as a marketing strategist and a make-believe football coach, I have found many parallels between the roles.
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Boost Your Social Media Game: Agorapulse vs. Adobe Express
By:Nick Wunderlin on 5/7/2024
Two tools have truly stood out and won our hearts — Agorapulse and Adobe Express. These tools have consistently delivered exceptional results, making us confident recommending them to our clients and partners.
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Unlocking Growth: Choosing the Right CRM Tool for Your Business's Scale and Success
By:Nick Wunderlin on 4/17/2024
A common theme from new clients is that they have difficulty tracking their communications and interactions with prospects and customers. A CRM solves that problem.
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Putting Your Customer Data to Work
By:Nick Wunderlin on 6/20/2023
Find out how you can leverage existing customer lists in marketing.
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Why Your Brand Deserves a Concept
By:Jason Clark on 10/28/2022
Find out how VIA’s brand strategy approach inspires our team to create truthful and compelling brands that last.
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Roadmapping Your Strategic Initiatives
By:Jason Clark on 7/27/2022
Our own broad-based roadmap to shape up branding and marketing is simple and effective. Learn how roadmapping helps guide strategic initiatives.
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Email @ 50: Retrospective + The Future of Email
By:Nick Wunderlin on 11/19/2021
Welcome to the final installment of our Email @ 50 series. In this last article, Email @ 50 contributors review what they learned from writing this series and look ahead to the future of email.
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How To Upload .gif Display Ads to Google Ads
By:Morgan Plappert on 10/18/2021
Having trouble uploading .gif assets to use as display ads in Google Ads? So were we. However, we found a solution, check it out!
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2020 Marketing Survey Options
By:Nick Wunderlin on 8/11/2020
With many businesses and organizations being forced to pivot their operations or change their product offering this year, now is a great time to review some options to collect user or customer feedback in the form of surveys.
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Nintendo's Strategy to Fight the Console Wars
By:Nick Wunderlin on 4/20/2020
Console video game systems are a hotly debated topic. Users typically are extremely loyal to their preferred system and the internet is full of message boards and threads of fierce debate over which console is superior. These debates however, typically foc...
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Spotify - A Low Barrier Option for Entry into Streaming Ads
By:Nick Wunderlin on 3/10/2020
Recently VIA Studio launched our first streaming audio campaign for the Jewish Community Center of Louisville on Spotify. The process of setting up and launching this campaign could not have been any easier. In this blog post I hope to share some of my lea...
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Won't you be my neighbor: getting creative with display
By: Amber Glisson on 8/1/2014
At VIA we love the chances we get to explore our creativity. See how we were inspired by our neighborhood!
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