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Marketing Strategy

Putting Your Customer Data to Work

By:Nick Wunderlin on 6/20/2023

What are Customer Lists? Just about all major, self-serve ad platforms allow marketers to upload customer lists. These customer lists allow marketers to re-engage with past customers, show ads to newsletter subscribers, or even find new customers similar to their existing ones.

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Why Your Brand Deserves a Concept

By:Jason Clark on 10/28/2022

Find out how VIA’s brand strategy approach inspires our team to create truthful and compelling brands that last.

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Roadmapping Your Strategic Initiatives

By:Jason Clark on 7/27/2022

Our own broad-based roadmap to shape up branding and marketing is simple and effective. Learn how roadmapping helps guide strategic initiatives.

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Email @ 50: Retrospective + The Future of Email
Email @ 50: Retrospective + The Future of Email

By:Nick Wunderlin on 11/19/2021

Welcome to the final installment of our Email @ 50 series. In this last article, Email @ 50 contributors review what they learned from writing this series and look ahead to the future of email.

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How To Upload .gif Display Ads to Google Ads

By:Morgan Plappert on 10/18/2021

Dynamic display ads are the recommended way to run display campaigns on Google Ads and the Google Display Network. Dynamic ads with animations and motion graphics are more likely to catch a user’s attention and result in a click.

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2020 Marketing Survey Options

By:Nick Wunderlin on 8/11/2020

With many businesses and organizations being forced to pivot their operations or change their product offering this year, now is a great time to review some options to collect user or customer feedback in the form of surveys.

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Nintendo's Strategy to Fight the Console Wars

By:Nick Wunderlin on 4/20/2020

Console video game systems are a hotly debated topic. Users typically are extremely loyal to their preferred system and the internet is full of message boards and threads of fierce debate over which console is superior.

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Spotify - A Low Barrier Option for Entry into Streaming Ads

By:Nick Wunderlin on 3/10/2020

Recently VIA Studio launched our first streaming audio campaign for the Jewish Community Center of Louisville on Spotify. The process of setting up and launching this campaign could not have been any easier.

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Won't you be my neighbor: getting creative with display

By: Amber Glisson on 8/1/2014

As soon as the dust settled into our new digs, we started look out at our new home, NuLu, and how we fit into it. Our passion for community was always a factor in the decision to move into a free-standing building, but it wasn’t until we were here that we began to process the experience of neighborhood newness.

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