Marketing Strategy

By:Jason Clark on 3/19/2025

AI has transformed traditional SEO strategies by enhancing content creation capabilities, analyzing detailed website data, and identifying trends that can inform strategic decisions.

By:Ben Wilson on 2/10/2025

You ever bite a stick of butter? 🧈 No? OK let me back up. 🔙 I'm fond of saying "like too little butter spread over too much bread". This a paraphrase of Bilbo Baggins from The Lord of the Rings. He's describing how "thin" he feels after having held onto the One Ring for too long. 💍 It's parasitic power has slowly worn him out. He's done. 😮‍💨 (here comes the marketing tie-in... wait for it... waaaait for it) This is similar to clients that I see that are OBSESSED with stretching 🙆🏽‍♀️ a meager marketing budget.

By:Jason Clark on 2/10/2025

Marketing is evolving, and many of the tactics that worked in the past are becoming less effective. Learn what priorities matter in 2025.

By:Ben Wilson on 1/29/2025

Listen - we've all been there. Introducing ourselves on a Zoom call. The Account Manager, the Creative Director, the Developer. Clients *get* what they do, instinctively. We can imagine them working, kicking out agendas, designs, code - providing *real value*.

By:Jason Clark on 11/4/2024

Welcome to our 14th Annual Holiday Gift Guide for Web & Design Geeks! Each year, our team puts together our top, hand-picked gifts to help you explore new ideas for everyone on your holiday list. Our gift ideas include everything from experiences to tangible, practical, (sometimes) affordable, and sentimental gifts. Happy holiday season to you and yours! - The VIA Team

By: Nick Wunderlin on 8/9/2024

As a Strategist, I have overseen numerous marketing campaigns. In my personal life, I have also overseen countless fantasy football teams. Between my time as a marketing strategist and a make-believe football coach, I have found many parallels between the roles.

By: Nick Wunderlin on 5/7/2024

Two tools have truly stood out and won our hearts — Agorapulse and Adobe Express. These tools have consistently delivered exceptional results, making us confident recommending them to our clients and partners.

By: Nick Wunderlin on 4/17/2024

A common theme from new clients is that they have difficulty tracking their communications and interactions with prospects and customers. A CRM solves that problem.

By: Nick Wunderlin on 6/20/2023

Find out how you can leverage existing customer lists in marketing.

By:Jason Clark on 10/28/2022

Find out how VIA’s brand strategy approach inspires our team to create truthful and compelling brands that last.

By:Jason Clark on 7/27/2022

Our own broad-based roadmap to shape up branding and marketing is simple and effective. Learn how roadmapping helps guide strategic initiatives.

By: Nick Wunderlin on 11/19/2021

Welcome to the final installment of our Email @ 50 series. In this last article, Email @ 50 contributors review what they learned from writing this series and look ahead to the future of email.

By:Morgan Plappert on 10/18/2021

Having trouble uploading .gif assets to use as display ads in Google Ads? So were we. However, we found a solution, check it out!

By: Nick Wunderlin on 8/11/2020

With many businesses and organizations being forced to pivot their operations or change their product offering this year, now is a great time to review some options to collect user or customer feedback in the form of surveys.

By: Nick Wunderlin on 4/20/2020

Console video game systems are a hotly debated topic. Users typically are extremely loyal to their preferred system and the internet is full of message boards and threads of fierce debate over which console is superior. These debates however, typically foc...

By: Nick Wunderlin on 3/10/2020

Recently VIA Studio launched our first streaming audio campaign for the Jewish Community Center of Louisville on Spotify. The process of setting up and launching this campaign could not have been any easier. In this blog post I hope to share some of my lea...

By: Amber Glisson on 8/1/2014

At VIA we love the chances we get to explore our creativity. See how we were inspired by our neighborhood!