« Back to the Journal

Marketing Strategy

Unlocking Growth: Choosing the Right CRM Tool for Your Business's Scale and Success

By:Nick Wunderlin on 4/17/2024

A common theme from new clients is that they have difficulty tracking their communications and interactions with prospects and customers. A CRM solves that problem.

Read More »
Putting Your Customer Data to Work

By:Nick Wunderlin on 6/20/2023

Find out how you can leverage existing customer lists in marketing.

Read More »
Why Your Brand Deserves a Concept

By:Jason Clark on 10/28/2022

Find out how VIA’s brand strategy approach inspires our team to create truthful and compelling brands that last.

Read More »
Roadmapping Your Strategic Initiatives

By:Jason Clark on 7/27/2022

Our own broad-based roadmap to shape up branding and marketing is simple and effective. Learn how roadmapping helps guide strategic initiatives.

Read More »
Email
Email @ 50: Retrospective + The Future of Email
Email @ 50: Retrospective + The Future of Email

By:Nick Wunderlin on 11/19/2021

Welcome to the final installment of our Email @ 50 series. In this last article, Email @ 50 contributors review what they learned from writing this series and look ahead to the future of email.

Read More »
How To Upload .gif Display Ads to Google Ads

By:Morgan Plappert on 10/18/2021

Having trouble uploading .gif assets to use as display ads in Google Ads? So were we. However, we found a solution, check it out!

Read More »
2020 Marketing Survey Options

By:Nick Wunderlin on 8/11/2020

With many businesses and organizations being forced to pivot their operations or change their product offering this year, now is a great time to review some options to collect user or customer feedback in the form of surveys.

Read More »
Nintendo's Strategy to Fight the Console Wars

By:Nick Wunderlin on 4/20/2020

Console video game systems are a hotly debated topic. Users typically are extremely loyal to their preferred system and the internet is full of message boards and threads of fierce debate over which console is superior. These debates however, typically foc...

Read More »
Spotify - A Low Barrier Option for Entry into Streaming Ads

By:Nick Wunderlin on 3/10/2020

Recently VIA Studio launched our first streaming audio campaign for the Jewish Community Center of Louisville on Spotify. The process of setting up and launching this campaign could not have been any easier. In this blog post I hope to share some of my lea...

Read More »
Won't you be my neighbor: getting creative with display

By: Amber Glisson on 8/1/2014

At VIA we love the chances we get to explore our creativity. See how we were inspired by our neighborhood!

Read More »