Morgan Plappert
Senior UX Designer
Morgan Plappert is a founding member of the new school of user-focused design and user experience. Already an exceptionally talented graphic designer, he’s found his strength in user experience (UX) and user interface (UI) design. A quick study and an excellent collaborator, you’ll often see him working side by side with strategy and development to bring your brand to life.
How To Upload .gif Display Ads to Google Ads
By: Morgan Plappert
Dynamic display ads are the recommended way to run display campaigns on Google Ads and the Google Display Network. Dynamic ads with animations and motion graphics are more likely to catch a user’s attention and result in a click.
Read More »Email @ 50: The Art of Email Design
By: Morgan Plappert
I remember when I first started out as a designer (professionally), having to play Photoshop Tetris with cut up image blocks to piece together a full email layout. As a UX designer, we are taught that nothing is more important than usability and utility … and let’s just say, nothing puts those things to the test quite like Photoshop Tetris. Thankfully we have more sensible solutions now, but email design still comes with its added constraints and limitations. Luckily, I’ve had enough time and practice to be able to share a bit of knowledge, tips & tricks with you fine folks. So, let’s cut it up.
Read More »10 essential UX best practices to keep in your tool-box
By: Morgan Plappert
"User Experience" it's more than just a buzz word. Let me tell you why ...
Read More »Wireframing vs. Prototyping and Everything In-Between
By: Morgan Plappert
Prototyping demonstrates ideas, and baking prototyping into your workflow can begin to shift the way you think and approach design problems as a whole.
Read More »Favorite UX Resources for Prototyping
By: Morgan Plappert
The pros and cons, ins and outs of the top prototyping tools out on the market right now.
Read More »The Fold: Above or Below?
By: Morgan Plappert
Let's take a look at the much debated concept of "the fold" from a user experience, design and strategy perspective.
Read More »The Role of Microinteractions in Successful UX
By: Morgan Plappert
Sometimes it's hard to put things into words. Cue micro-interactions...
Read More »The Importance of Curiosity in Design
By: Morgan Plappert
Curiosity enables creativity. Creativity enables innovation.
Read More »UI Animation in eCommerce, Some Do's and Don’ts
By: Morgan Plappert
Applied with intention, animation can enhance your eCommerce UI by making it fun and memorable and drawing the user where you’d like them to go. Applied haphazardly, however, UI animations can be intrusive and annoying to a user.
Read More »SMC: Building a Partnership
By: Morgan Plappert
Stockton Mortgage Corporation (SMC), founded in 2001 by David Stockton, is a full-service, independent mortgage bank headquartered in Kentucky.
Read More »Embrace iterative design, create better products
By: Morgan Plappert
“I nailed it!” But did you really though?
Read More »