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Morgan Plappert

Senior UX Designer

Morgan Plappert is a founding member of the new school of user-focused design and user experience. Already an exceptionally talented graphic designer, he’s found his strength in user experience (UX) and user interface (UI) design. A quick study and an excellent collaborator, you’ll often see him working side by side with strategy and development to bring your brand to life.

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Journal Entries

How To Upload .gif Display Ads to Google Ads

By: Morgan Plappert

Dynamic display ads are the recommended way to run display campaigns on Google Ads and the Google Display Network. Dynamic ads with animations and motion graphics are more likely to catch a user’s attention and result in a click.

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Email @ 50: The Art of Email Design
Email @ 50: The Art of Email Design

By: Morgan Plappert

I remember when I first started out as a designer (professionally), having to play Photoshop Tetris with cut up image blocks to piece together a full email layout. As a UX designer, we are taught that nothing is more important than usability and utility … and let’s just say, nothing puts those things to the test quite like Photoshop Tetris. Thankfully we have more sensible solutions now, but email design still comes with its added constraints and limitations. Luckily, I’ve had enough time and practice to be able to share a bit of knowledge, tips & tricks with you fine folks. So, let’s cut it up.

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10 essential UX best practices to keep in your tool-box
10 essential UX best practices to keep in your tool-box

By: Morgan Plappert

"User Experience" it's more than just a buzz word. Let me tell you why ...

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Wireframing vs. Prototyping and Everything In-Between
Wireframing vs. Prototyping and Everything In-Between

By: Morgan Plappert

Prototyping demonstrates ideas, and baking prototyping into your workflow can begin to shift the way you think and approach design problems as a whole.

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Favorite UX Resources for Prototyping
Favorite UX Resources for Prototyping

By: Morgan Plappert

The pros and cons, ins and outs of the top prototyping tools out on the market right now.

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The Fold: Above or Below?
The Fold: Above or Below?

By: Morgan Plappert

Let's take a look at the much debated concept of "the fold" from a user experience, design and strategy perspective.

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The Role of Microinteractions in Successful UX
The Role of Microinteractions in Successful UX

By: Morgan Plappert

Sometimes it's hard to put things into words. Cue micro-interactions...

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The Importance of Curiosity in Design
The Importance of Curiosity in Design

By: Morgan Plappert

Curiosity enables creativity. Creativity enables innovation.

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UI Animation in eCommerce, Some Do's and Don’ts
UI Animation in eCommerce, Some Do's and Don’ts

By: Morgan Plappert

Applied with intention, animation can enhance your eCommerce UI by making it fun and memorable and drawing the user where you’d like them to go. Applied haphazardly, however, UI animations can be intrusive and annoying to a user.

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SMC: Building a Partnership
SMC: Building a Partnership

By: Morgan Plappert

Stockton Mortgage Corporation (SMC), founded in 2001 by David Stockton, is a full-service, independent mortgage bank headquartered in Kentucky.

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Embrace iterative design, create better products
Embrace iterative design, create better products

By: Morgan Plappert

“I nailed it!” But did you really though?

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