Since its beginnings in 2010, Revelry Boutique + Gallery has lived with the same vibrant, youthful logo and throughout the years have honed in on their mission: To provide accessibility to art, for both artists and customers. There was only one issue: their mission was not ingrained in their branding. Along with infusing their values within their brand, they wanted a more serious and prideful look and feel.

By following our tried and true brand strategy process, we were able to work hand-in-hand with the passionate team at Revelry to uncover their truth, values, and voice. It didn’t take us long to realize that Revelry is the cornerstone of Louisville’s art community. We provided them with an elevated brand identity, complete with language that supports their mission.

When beginning the brand identity phase, one thing became crystal clear:

The bird stays: Bluebirds symbolize joy, which is the root of Revelry’s name. We had to keep that symbolism alive in the new branding.

Some of the Revelry team was wary at first when it came to switching up the design of the bird, but they put their trust in our team and ended up loving the final outcome. The new design feels mature, elegant, and proud. Not only does the joyous symbolism remain, but the addition of the branch represents the support Revelry gives to the art community. The bird’s gaze was switched from left to right, representing forward-thinking and optimism.

Revelry now has a thoughtful and inspiring brand that goes deeper than just a new logo. We’ve given them the tools they need to create branded materials that truly represent who they are and what they stand for and will guide them through another successful decade.

Branding

Art Direction

Illustration

Graphic Design

Revelry Boutique + Gallery

Maintaining approachability while adding a sense of refinement

Ben is a proud Kentuckian who has distinguished himself as multi-faceted creative, blurring the lines between music, tech, and activism. As his career continues to grow, he's moved from a local to a national stage. Working on a wide range of projects, from major motion picture soundtracks to performing in live theater productions, he still finds time to teach, mentor young musicians, and give back to his community. He was deserving of a brand identity that would maintain his signature approachability, while simultaneously elevate his brand and give it a sense of refinement and professionalism.

The Kentuckian of the World — Here. There. Together.

Ben's brand identity was inspired by the bold type and large color blocks found on old-school gig posters and colorful ticket stubs.

The texture of hand-printed ink on toothy paper stocks and the imperfections in the letter alignment highlight the personal, hand-crafted element that characterizes all of Ben's work. Large, crisp color blocks and bodies of text neatly aligned to grids bring that extra hit of refinement and polish.

The wordmark is based on Garage Gothic, a letterpress-inspired display typeface with clear, bold letterforms and the characteristic rounded corners of many wood type specimens. We made custom alterations to the wordmark, the most notable of which is the staggered height of the L's, which gives the wordmark movement and represents the uneven landscape of the Appalachian Mountains in Kentucky.

The handwritten element shows off Ben's personality and emphasizes the authenticity of his brand.

The delicate-yet-bold tulip poplar leaf underscores his roots and commitment to the great state of Kentucky.

The colors are inspired by traditional, vintage paper stocks as well as the natural Kentucky landscape; night skies, red clay soil, weathered paint on barn doors, and pure white wildflowers.

Web Design

Ben Sollee

Design turns strategy and research into tantalizing visuals and impactful content. Our design team handles all creative design: branding, messaging, art direction, design, photography, illustration, or video.

Design

Design: Case Studies

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Revelry Boutique + Gallery

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Ben Sollee

Design: Blog Posts

Revelry Boutique + Gallery

Ben Sollee