Southeastern Association of Fish and Wildlife Agencies (SEAFWA)

Two days in two locations to capture content that resonates with the entire Southeast region of the U.S.

The Challenge

It didn’t take much for the Southeastern Association of Fish and Wildlife Agencies (SEAFWA) to reel VIA in for a project centered around capturing inclusivity in fishing and outdoor recreation.

The project objective was centered around capturing diverse fishing experiences. One of the biggest project wins was capturing content with landscapes that would resonate across all the southeastern states. The VIA Studio team worked closely with SEAFWA on production planning to ensure every shot was exceptional.

The Approach

Our Design Director played a crucial role in this project. In addition to curating the overall aesthetic of the shoot, they worked alongside a Project Manager who took the lead in coordinating times, locations, and model and travel arrangements.

We knew there was a chance of rainfall between shooting in Florida’s “forgotten coast” and Kentucky’s Taylorsville Lake, and ended up using our extra flex day as the weather didn’t permit us to shoot on one of our scheduled days.

For a more detailed look at VIA's process and approach, BTS scenes, and the full experience, head over to our Reel Stories blog!