Branding at VIA Studio is two components: Brand Strategy and Brand Identity. Brand Strategy is a process that helps you find the unique values of your organization and your value to your audience, and defines how you can best communicate that value. Brand Identity is the outward expression of your company, and is crafted from your logo, colors, typography, as well as the rules that govern how they are implemented. A great identity reinforces confidence in and awareness of your brand.

Branding: Blog Posts

Positioning Your Company for Differentiation
Positioning Your Company for Differentiation

By: Jason Clark

A well positioned company is not afraid of their competition. You understand what makes you unique in the market.

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The best things in life are free… Except for good type.
The best things in life are free… Except for good type.

By: Mitch Wiesen

Why you should budget for typefaces in your next creative project.

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