Branding at VIA Studio is two components: Brand Strategy and Brand Identity. Brand Strategy is a process that helps you find the unique values of your organization and your value to your audience, and defines how you can best communicate that value. Brand Identity is the outward expression of your company, and is crafted from your logo, colors, typography, as well as the rules that govern how they are implemented. A great identity reinforces confidence in and awareness of your brand.

Branding: Blog Posts

Why Your Brand Deserves a Concept
Why Your Brand Deserves a Concept

By: Jason Clark

What is a Brand Concept? Brand Strategy Series Using the parlance of our time, Ben’s right. At its simplest understanding, the Brand Concept is your vibe.

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Positioning Your Company for Differentiation
Positioning Your Company for Differentiation

By: Jason Clark

A well positioned company is not afraid of their competition. You understand what makes you unique in the market.

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