Branding
eResources Rebrands as TECTONIC
By:Jason Clark on 1/26/2026
eResources, a leading provider of comprehensive digital solutions, today announces its rebrand to Tectonic. This change reflects a pivotal shift in how the company partners with organizations to transform their digital future.
Read More »
The Importance of Ownable Merch
By:Scott Schroeder on 9/5/2025
Our creative director gets nostalgic about cookies and lists 5 reasons you shouldn't sleep on ownable merch.
Read More »
Branding Behind the Scenes
By: Ajla Bedzetovic on 1/30/2023
A well positioned company is not afraid of their competition. You understand what makes you unique in the market.
Read More »Why Your Brand Deserves a Concept
By:Jason Clark on 10/28/2022
Find out how VIA’s brand strategy approach inspires our team to create truthful and compelling brands that last.
Read More »Positioning Your Company for Differentiation
By:Jason Clark on 5/26/2022
A well-positioned company is not afraid of its competition because they understand what makes them unique in the market. Learn the top six ways to successfully position your company.
Read More »
The best things in life are free… Except for good type.
By: Mitch Wiesen on 5/17/2021
Why you should budget for typefaces in your next creative project.
Read More »
Looking Inward to Move Forward: The VIA Rebrand
By:Ben Wilson on 11/12/2020
A retrospective of VIA's ever-changing approach and constant commitment to partnership.
Read More »
Why Rebrand? A VIA Studio Panel Discussion
By:Ben Wilson on 10/16/2020
Agencies often advise their clients that a rebrand or a "refresh" of their current brand is in order. But why? Check out our panel discussion on the topic!
Read More »
The Importance of Brand Guidelines
By: Ashley Trommler on 7/14/2020
Behind every successful brand sits a strong set of guidelines.
Read More »
When You Need to Name Your Company
By:Jason Clark on 4/22/2019
What's in a name? Quite a bit, actually. Deciding on a name for your new business can be daunting, so here are a few things to consider when you're searching for a name that best suits your brand.
Read More »
Elements of Logo Design
By:Morgan Plappert on 9/14/2015
Typography, shape, and color are a few of the elements to consider when crafting your logo design as a part of the overall brand identity. At VIA, we pride our work on bridging the gap between a user's experience with the brand and the story the brand needs to tell.
Read More »
The New VIA Studio: Design Choices for Workspace
By: Amber Glisson on 4/8/2014
2026 Update: We've since gone remote, but find memories of our 10 years in this building will last forever. 🤩 If you didn’t know, we’ve moved. For the last 6 months we’ve been planning and overseeing the remodel of a warehouse in NuLu. Our new home isn’...
Read More »