Branding Behind the Scenes

By: Ajla Bedzetovic on 1/30/2023

A well positioned company is not afraid of their competition. You understand what makes you unique in the market.

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Why Your Brand Deserves a Concept

By:Jason Clark on 10/28/2022

Find out how VIA’s brand strategy approach inspires our team to create truthful and compelling brands that last.

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Positioning Your Company for Differentiation

By:Jason Clark on 5/26/2022

A well-positioned company is not afraid of its competition because they understand what makes them unique in the market. Learn the top six ways to successfully position your company.

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Graphic Design
The best things in life are free… Except for good type.
The best things in life are free… Except for good type.

By: Mitch Wiesen on 5/17/2021

Why you should budget for typefaces in your next creative project.

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Looking Inward to Move Forward: The VIA Rebrand

By:Ben Wilson on 11/12/2020

A retrospective of VIA's ever-changing approach and constant commitment to partnership.

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Why Rebrand? A VIA Studio Panel Discussion

By:Ben Wilson on 10/16/2020

Agencies often advise their clients that a rebrand or a "refresh" of their current brand is in order. But why? Check out our panel discussion on the topic!

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The Importance of Brand Guidelines

By: Ashley Trommler on 7/14/2020

Behind every successful brand sits a strong set of guidelines.

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Thoughtful Branding

By: Ashley Trommler on 12/13/2019

What inspires me? This is a loaded question with so many possible answers. For the sake of a professional blog entry for my workplace, let’s take this route: Good Branding. I usually start my morning with an iced coffee in one hand while the other scroll...

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When You Need to Name Your Company

By:Jason Clark on 4/22/2019

What's in a name? Quite a bit, actually. Deciding on a name for your new business can be daunting, so here are a few things to consider when you're searching for a name that best suits your brand.

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Louisville Leopards

By:Ben Wilson on 8/3/2018

We love working with non-profits (like Kentucky Refugee Ministries, KentuckianaWorks, and Fund for the Arts to name a few) so when our new friends the Louisville Leopard Percussionists (LLP) came knocking, we leapt at the opportunity. In July 2018, we l...

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Brace for Impact

By:Jason Clark on 12/7/2016

Our newest campaign is an homage to our history and impact as an agency The message of our new campaign “Brace for Impact”, the theme of the newest VIA Studio campaign, is built around the “big bang” that happened around the time we were founded: the Int...

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Celebrating the Best of Louisville

By: Emilee Dover on 4/15/2014

In our office, we always make it a priority to be in the know about goings-on in our city. Whether it’s a rumored roadside attraction or a new hole-in-the-wall Mexican joint, we are ready to explore. Our excitement about our city, and all of the things thi...

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Defining Single Barrel Select

By: Shawn Coots on 12/8/2013

Recently, I had the privilege of touring the Buffalo Trace Distillery in Frankfort. Have I mentioned how much I love my job?

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MilkWood Logo for Chef Edward Lee at Actors Theatre

By:Jason Clark on 1/17/2013

Today we’re happy to reveal our logo design for Chef Edward Lee‘s new restaurant MilkWood at Actors Theatre of Louisville. The design team here at VIA Studio has been working hard for the past few weeks to develop the identity, and I’m personally very pr...

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Step Up for Kids Branding

By: Emilee Dover on 11/6/2012

In our continuing partnership with Kentucky Youth Advocates, we decided to donate some branding design work to their event, the Step Up for Kids Conference. This event provides education and information to a variety of audiences from lawmakers to busines...

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New2Lou Logo Design Unveiled!

By:Jason Clark on 12/15/2011

Today we are happy to announce the unveiling of our logo design for New2Lou. We’ve been working with the organization for awhile now on their Brand Strategy, Identity, and Web Design. The first labor of love is finally released! We’ve had to sit on unvei...

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Turns out someone really likes our logo

By:Jason Clark on 10/26/2009

It was bad enough when Starbucks introduced their "VIA" coffee, but this one hits even closer to home.

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Web Marketing Case Study for Resonant Vibes

By:Jason Clark on 6/9/2009

Resonant Vibes is an online music store selling mp3 and wave files. Built into the site are advanced social networking features that allow DJs and music producers to upload and share their music. A ratings system has also been integrated, allowing instant ...

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Sprite squashes their logo

By:Jason Clark on 1/30/2009

I’ve always been a fan of Sprite’s branding and graphic design. They do a good job with the light, crisp, airy feel. I get thirsty just seeing the can dripping with condensation. I’m not sure if Coca-Cola is just following Pepsi with all the cola rebrands ...

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