I’ve always been a fan of Sprite’s branding and graphic design. They do a good job with the light, crisp, airy feel. I get thirsty just seeing the can dripping with condensation. I’m not sure if Coca-Cola is just following Pepsi with all the cola rebrands lately, but this one seems forced. I think I would like it much better without the “burst” and the lemon-lime squashing the letterforms.
News stolen from Brand New.
The best things in life are free… Except for good type.
By: Mitch Wiesen on 5/17/2021
Why you should budget for typefaces in your next creative project.Read More »