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Sprite squashes their logo


Jason Clark
Jason Clark

on 1/30/2009

I’ve always been a fan of Sprite’s branding and graphic design. They do a good job with the light, crisp, airy feel. I get thirsty just seeing the can dripping with condensation. I’m not sure if Coca-Cola is just following Pepsi with all the cola rebrands lately, but this one seems forced. I think I would like it much better without the “burst” and the lemon-lime squashing the letterforms.


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