Branding

Sprite squashes their logo

By:

Jason Clark
Jason Clark

on 1/30/2009

I’ve always been a fan of Sprite’s branding and graphic design. They do a good job with the light, crisp, airy feel. I get thirsty just seeing the can dripping with condensation. I’m not sure if Coca-Cola is just following Pepsi with all the cola rebrands lately, but this one seems forced. I think I would like it much better without the “burst” and the lemon-lime squashing the letterforms.

sprite-logos.jpg

News stolen from Brand New.

Share to

Related Posts

Graphic Design
The best things in life are free… Except for good type.
The best things in life are free… Except for good type.

By:Mitch Wiesen on 5/17/2021

Why you should budget for typefaces in your next creative project.

Read More »
Why Rebrand? A VIA Studio Panel Discussion

By:Ben Wilson on 10/16/2020

Often an agency will advise their client that a rebrand or a "refresh" of their current brand is in order. But why? It's an expensive, potentially disruptive journey that contains many unforeseeable obstacles.

Read More »