eResources Rebrands as TECTONIC

New Brand Recognizes Our Strategic Shift to Digital Transformation, Partnership, and Impact

Ocala, FL — eResources, our parent company and a leading provider of comprehensive digital solutions, today announces its rebrand to Tectonic, effective immediately. This change reflects more than a new name, it marks a pivotal shift in how the company partners with organizations to transform their digital future.

Why Tectonic?

The new name embodies the scale of impact the company creates: seismic, lasting, and deeply rooted in strategy. Like tectonic plates reshaping the Earth’s surface, Tectonic helps organizations navigate complexity, align operations, and unlock new opportunities through technology and insight.

"This rebrand reflects our growth and our ambition," said Jason Clark, Chief Marketing Officer. "It’s a declaration of the role we now play. We’re not just service providers, we are strategic partners delivering integrated transformation across technology, operations, and brand."

A Strategic Shift, Not Just a New Look

Tectonic unifies a portfolio of specialized services that were once distinct brands under one powerful identity. This includes the creative force of VIA Studio, now the marketing and branding arm of Tectonic, ITonDemand, which continues to provide managed IT and cybersecurity services, and software development through our Orchestrate and Digital divisions. This integrated structure allows clients to benefit from cross-functional expertise and seamless execution—from digital infrastructure to brand storytelling.

"We’re still the same team, with the same commitment to our clients—just with a name and structure that better reflects where we’re going together," said Dusty Gulleson, Chief Executive Officer. "With Tectonic, our clients gain a true partner—one built to evolve with them, every step of the way."

Why It Matters

The shift to Tectonic is driven by a clear purpose: to help organizations not just keep pace with change, but lead it. Tectonic brings together strategy, technology, and creativity to serve a wide range of industries including healthcare, education, nonprofits, property management, associations, and large enterprises with complex digital needs.

What Tectonic Offers

On a companywide level, think of us as your partners in transformation and business strategy. More specifically, here are the divisions that help turn that into a cohesive plan:

• Branding & Marketing (VIA Studio)
  Transforming brands through brand strategy, design, and marketing
• Web & Software Development (Tectonic Software)
  Turning your complex business processes into stable, reliable, and sustainable software and websites
• IT & Cybersecurity (ITonDemand)
  Hands-on IT services that help organizations run smarter, safer, and more efficiently
• AI & Automation (Tectonic AI)
  Integrating AI and LLM’s into existing systems to boost efficiency and drive growth
• Online Applications Platform (Orchestrate)
  A flexible platform for managing every step of any type of application process
• Accessibility Management for Higher Education (Orchestrate AMS)
  The superior solution for modern accessibility management
• Property Management Software & IT Support (HelpDesk Realty)
  IT, HelpDesk, & marketing support for property management companies
• Remote Staffing & Back-Office Support (Tectonic Staffing)
  Helping professional accounting and CPA firms through outsourced bookkeeping, data entry, and staff augmentation

Proven Results

Tectonic partners with organizations like Stanford University, Google, and Armstrong International, helping them modernize operations, increase resilience, and grow with confidence.

Recent projects include AI Integration Roadmaps for Greensboro Housing Authority, Orchestrate AMS Accessibility Management for University of California, Davis, and branding/website work for Heaven Hill Brands.

Explore What’s Shifting

Visit teamtectonic.com to explore the new brand, meet the team, and learn how Tectonic is reshaping the future of digital transformation. Let’s start the conversation today.

Media Contact:
Jason Clark
Chief Marketing Officer
jclark@teamtectonic.com