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Marketing

Marketing Strategy
How To Upload .gif Display Ads to Google Ads

By:Morgan Plappert on 10/18/2021

Dynamic display ads are the recommended way to run display campaigns on Google Ads and the Google Display Network. Dynamic ads with animations and motion graphics are more likely to catch a user’s attention and result in a click.

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B2B Marketing
WARE + VIA Studio: A Partnership that can Handle the Pressure
WARE + VIA Studio: A Partnership that can Handle the Pressure

By:Nick Wunderlin on 9/7/2021

We hit the ground running when we started our partnership with WARE Inc in 2020, a year in and we've kept each other busy!

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Email
Email @ 50: Email Development
Email @ 50: Email Development

By:Nick Stewart on 8/6/2021

Email development has always been the bane of a web developer's existence. You have to use outdated methods and don't have access to the full modern web to create a nice looking email that thousands of people will see. It's like asking a Nascar mechanic to create a car using only tools from the 90s - it can be done but its more than a pain.

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Email
Email @ 50: The Art of Email Design
Email @ 50: The Art of Email Design

By:Morgan Plappert on 8/6/2021

I remember when I first started out as a designer (professionally), having to play Photoshop Tetris with cut up image blocks to piece together a full email layout. As a UX designer, we are taught that nothing is more important than usability and utility … and let’s just say, nothing puts those things to the test quite like Photoshop Tetris. Thankfully we have more sensible solutions now, but email design still comes with its added constraints and limitations. Luckily, I’ve had enough time and practice to be able to share a bit of knowledge, tips & tricks with you fine folks. So, let’s cut it up.

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Parched Madness 2021 Recap

By:Nick Wunderlin on 6/16/2021

A return to a familiar social engagement campaign, as we begin returning to our familiar everyday lives.

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Email @ 50: Email Marketing Still Works... Half a Century Later

By:Nick Wunderlin on 4/20/2021

Ever since the first email was sent in 1971, marketers have been leveraging the platform for advertising purposes. Let's explore what makes this channel so effective.

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Email @ 50 Series: A Brief History

By:Nick Wunderlin on 4/19/2021

Welcome to the “Email @ 50” blog series! Within this series, we will reflect on the past and predict the future of a form of communication that has shaped our personal and professional lives over the past 50 years.

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Looking Inward to Move Forward: The VIA Rebrand

By:Ben Wilson on 11/12/2020

A retrospective of VIA's ever-changing approach and constant commitment to partnership.

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Spring 2020 Social Media Management Platform Review

By:Ben Wilson on 5/19/2020

Director of Strategy Ben Wilson provides a quick view of the ever-changing world of social media management tools.

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2019 VIA Studio Highlight Reel

By:Jason Clark on 3/18/2020

2019 was a phenomenal year for us at VIA Studio. We are rolling into 2020 with excitement about what we have accomplished as a team and a company, and optimism for what’s on our plate for this year.

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Spotify - A Low Barrier Option for Entry into Streaming Ads

By:Nick Wunderlin on 3/10/2020

Recently VIA Studio launched our first streaming audio campaign for the Jewish Community Center of Louisville on Spotify. The process of setting up and launching this campaign could not have been any easier.

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UTMs - Everything You Need To Know About

By:Nick Wunderlin on 1/27/2020

Strategist Nick Wunderlin breaks down everything you need to know about Google's campaign tracking variables - UTMs (Urchin Tracking Modules). One of the best ways to track effectiveness of your digital marketing.

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Facebook ads that really work

By:Ben Wilson on 1/3/2020

Facebook offers a wild array of different ad formats. Here are a sample of some high-engagement examples that we’ve used in the past year: “Mayan Café Catering” Facebook Video Template for The Mayan Café Preview this Mayan Café video template ad in your Facebook feed by clicking here.

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Facebook Donations: How to Add Charitable Giving Tools to Your Non-Profit's Facebook Page

By:Ben Wilson on 11/8/2019

You’ve probably noticed a sudden proliferation of your friends on Facebook asking for donations for their birthday recently on Facebook. But underneath that is a major new feature for any non-profit that has a presence on Facebook (I assume that’s all of them!).

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When to use Google Search Ads (Adwords) vs Facebook and Instagram Ads?

By:Ben Wilson on 7/23/2019

Knowing your audience and your goals will allow you to determine whether Facebook or Google Ads is a better choice for advertising your business.

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Announcing the Launch of Our Second Fundraising Tool

By: Natalie Miller on 8/29/2018

After the successful launch of our eCampaign fundraising tool for Louisville's Fund for the Arts, we've expanded the system for another nonprofit.

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Louisville Leopards

By:Ben Wilson on 8/3/2018

We love working with non-profits (like Kentucky Refugee Ministries, KentuckianaWorks, and Fund for the Arts to name a few) so when our new friends the Louisville Leopard Percussionists (LLP) came knocking, we leapt at the opportunity. In July 2018, we launched a refreshed louisvilleleopardpercussionists.com.

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CNPE's Destination:Excellence 2018

By:Jason Clark on 5/23/2018

The Center for Nonprofit Excellence (CNPE) is an organization that helps nonprofit leaders and organizations become the best version of themselves, through consultation, events, and other professional development activities. Last Friday, May 18, we were honored to host the Center for Nonprofit Excellence Destination:Excellence 2018 class for a day of learning.

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VIA Talks: Designing Content for the Web

By:Ben Wilson on 10/20/2017

In collaboration with Mayor Greg Fischer‘s office, and Louisville Metro Government, we presented a talk on how we use strategic thinking to craft content for the web. For the Metro communications professionals we spoke with, the challenge is using the sandbox that is louisvilleky.gov to effectively communicate with the people that they serve.

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Hang out with VIA at CNPE's Annual Conference

By: Corinne Resch on 10/17/2017

Celebrate the excellence in Louisville's nonprofit sector.

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The Internet's Bubble Wrap: Your 404 Page is More Important Than You Think

By:Morgan Plappert on 9/13/2017

Hand over that half-empty glass and let us show you a few examples of how to turn possible frustration into opportunity.

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Fixing Two Basic Email Quirks

By:Nick Stewart on 3/29/2017

Working with emails is like traveling back in time - here are a few tips to help you develop emails for older mail clients.

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#KeepKYGlobal

By: Corinne Resch on 2/17/2017

Yesterday was the fourth annual Refugee and Immigrant Day at the Capitol, so a few of us made the trek to Frankfort to show our support.

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Brace for Impact

By:Jason Clark on 12/7/2016

Our newest campaign is an homage to our history and impact as an agency The message of our new campaign “Brace for Impact”, the theme of the newest VIA Studio campaign, is built around the “big bang” that happened around the time we were founded: the Internet. No one knew it at the time, but every industry changed irreversibly as the internet took hold, ours most importantly.

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Getting to know your followers with Facebook ads

By:Ben Wilson on 2/16/2016

How a little time, love, tenderness and VIA's process can take that to the next level.

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How to (Legally) Source Images for Your Website

By: Kim Clark on 3/5/2015

The very best images for your website content are personalized, relevant photographs that you own. If you can't stage a photo shoot, or don't have access to high quality, relevant images, you can use this guide on how to source images using online tools without worry.

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Won't you be my neighbor: getting creative with display

By: Amber Glisson on 8/1/2014

As soon as the dust settled into our new digs, we started look out at our new home, NuLu, and how we fit into it. Our passion for community was always a factor in the decision to move into a free-standing building, but it wasn’t until we were here that we began to process the experience of neighborhood newness.

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Content Strategy: You Need It. Now.

By: Kim Clark on 6/24/2014

Real content has to be distinguished from promotional material. Infomercials and sales letters may be information-rich, but they are not the type of content we are talking about here. Good site content is valuable information that keeps the self-promotion to a minimum.

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How Social Media Affects Search and Online Business

By: Kim Clark on 6/11/2014

It's kind of a big deal.

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Content Strategy 2014: It Ain’t 2010 Anymore

By: Kim Clark on 5/16/2014

Why Does Content Strategy Keep Changing?

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Celebrating the Best of Louisville

By: Emilee Dover on 4/15/2014

In our office, we always make it a priority to be in the know about goings-on in our city. Whether it’s a rumored roadside attraction or a new hole-in-the-wall Mexican joint, we are ready to explore.

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Finding Your Voice

By: Shawn Coots on 3/24/2014

Content is king, right? Learn how to find a unique voice to create meaningful conversations with your audience.

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The Internet was the real winner last night...

By:Jason Clark on 11/7/2012

The internet is the real winner tonight. Obama’s first acknowledgement of victory was on Twitter. .

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Marketing for Mobile: Introduction

By:Jason Clark on 8/4/2011

Why you need to, and how to get started This is the first in a series of posts from a presentation I am currently giving to advertising & marketing organizations. Contact us if you’d like us to speak to your organization or group. Hopefully I’m preaching to the choir with anyone involved in the web industry that mobile marketing is making huge waves.

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Keywords

By:Jason Clark on 5/15/2010

Everyone knows what keywords are, but how they are being used by searchers, by search engines and by web developers are often quite different. In days gone by, filling the content of your web page with back to back keywords of interest was enough to get brief but significant attention from Google.

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Initial SEO Research

By: Kim Clark on 5/1/2010

Whatever client scenario it is we have to work with, the beginning of any detailed SEO project starts with research. That research takes time.

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SEO Takes Time

By: Kim Clark on 4/1/2010

Kim continues her SEO Blog series with a discussion on a viable time frame for an SEO Program.

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SEO 101

By: Kim Clark on 3/5/2010

In Owie's first installment of his SEO series, he discusses some of the broad concepts wrapped up in the internets' newest buzz term.

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Why Twitter will soon become obsolete

By:Jason Clark on 6/15/2009

This post links to an article written for iMedia Connection on Twitter.

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Does design just happen?

By:Jason Clark on 4/3/2009

Sometimes I do sketches, sometimes I look through books, sometimes I surf stock sites or flickr, sometimes and probably most often it hits me when I'm not looking for it.

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