Marketing

By:Jason Clark on 3/28/2025

Aside from your email list (you DO have an email list, right?), search engines consistently drive some of the most valuable traffic for business websites. Users who actively seek your products or services through search engines are often ready to convert, making this traffic particularly valuable. At VIA Studio, we recommend a balanced approach: leveraging both Search Engine Optimization (SEO) and Paid Search (PPC) tactics. SEO offers sustainable, long-term growth, while Paid Search can deliver immediate results.

By:Jason Clark on 2/10/2025

Marketing is evolving, and many of the tactics that worked in the past are becoming less effective. Learn what priorities matter in 2025.

By:Ben Wilson on 1/7/2025

This! This [new gadget]! It will fix me! It will fix us! 🤩 It’s tempting to think a shiny new tool, like a CRM system, will fix everything in your business life. But here’s the hard truth: *most of the time* the tool isn't the problem OR the solution—it’s the lack of clear leadership.

By: Nick Wunderlin on 8/9/2024

As a Strategist, I have overseen numerous marketing campaigns. In my personal life, I have also overseen countless fantasy football teams. Between my time as a marketing strategist and a make-believe football coach, I have found many parallels between the roles.

By: Nick Wunderlin on 5/7/2024

Two tools have truly stood out and won our hearts — Agorapulse and Adobe Express. These tools have consistently delivered exceptional results, making us confident recommending them to our clients and partners.

By: Nick Wunderlin on 4/17/2024

A common theme from new clients is that they have difficulty tracking their communications and interactions with prospects and customers. A CRM solves that problem.

By: Ajla Bedzetovic on 7/3/2023

Our content strategist is keeping you up-to-date on the latest features, functions, and pricing of the most trusted social media management tools.

By: Ajla Bedzetovic on 6/29/2023

With over 93% of the world's internet users on social media, businesses that haven't built a meaningful social media presence are missing out on lucrative opportunities.

By:Morgan Plappert on 10/18/2021

Having trouble uploading .gif assets to use as display ads in Google Ads? So were we. However, we found a solution, check it out!

By: Nick Wunderlin on 9/7/2021

We hit the ground running when we started our partnership with WARE Inc in 2020, a year in and we've kept each other busy!

By:Nick Stewart on 8/6/2021

Email development has always been the bane of a web developer's existence. You have to use outdated methods and don't have access to the full modern web to create a nice looking email that thousands of people will see. It's like asking a Nascar mechanic to create a car using only tools from the 90s - it can be done but its more than a pain.

By:Morgan Plappert on 8/6/2021

I remember when I first started out as a designer (professionally), having to play Photoshop Tetris with cut up image blocks to piece together a full email layout. As a UX designer, we are taught that nothing is more important than usability and utility … and let’s just say, nothing puts those things to the test quite like Photoshop Tetris. Thankfully we have more sensible solutions now, but email design still comes with its added constraints and limitations. Luckily, I’ve had enough time and practice to be able to share a bit of knowledge, tips & tricks with you fine folks. So, let’s cut it up.

By: Nick Wunderlin on 6/16/2021

A return to a familiar social engagement campaign, as we begin returning to our familiar everyday lives.

By: Nick Wunderlin on 4/20/2021

Ever since the first email was sent in 1971, marketers have been leveraging the platform for advertising purposes. Let's explore what makes this channel so effective.

By: Nick Wunderlin on 4/19/2021

Welcome to the “Email @ 50” blog series! Within this series, we will reflect on the past and predict the future of a form of communication that has shaped our personal and professional lives over the past 50 years.

By:Jason Clark on 3/18/2020

2019 was a phenomenal year for us at VIA Studio. We are rolling into 2020 with excitement about what we have accomplished as a team and a company, and optimism for what’s on our plate for this year. Let’s take a look back at some of our highlights from 201...

By: Nick Wunderlin on 3/10/2020

Recently VIA Studio launched our first streaming audio campaign for the Jewish Community Center of Louisville on Spotify. The process of setting up and launching this campaign could not have been any easier. In this blog post I hope to share some of my lea...

By: Nick Wunderlin on 1/27/2020

Strategist Nick Wunderlin breaks down everything you need to know about Google's campaign tracking variables - UTMs (Urchin Tracking Modules). One of the best ways to track effectiveness of your digital marketing.

By:Ben Wilson on 1/3/2020

Facebook offers a wild array of different ad formats. Here are a sample of some high-engagement examples that we’ve used in the past year: “Mayan Café Catering” Facebook Video Template for The Mayan Café Preview this Mayan Café video template ad in...

By:Ben Wilson on 11/8/2019

You’ve probably noticed a sudden proliferation of your friends on Facebook asking for donations for their birthday recently on Facebook. But underneath that is a major new feature for any non-profit that has a presence on Facebook (I assume that’s all of t...

By:Ben Wilson on 7/23/2019

Knowing your audience and your goals will allow you to determine whether Facebook or Google Ads is a better choice for advertising your business.

By: Natalie Miller on 8/29/2018

After the successful launch of our eCampaign fundraising tool for Louisville's Fund for the Arts, we've expanded the system for another nonprofit.

By:Ben Wilson on 8/3/2018

We love working with non-profits (like Kentucky Refugee Ministries, KentuckianaWorks, and Fund for the Arts to name a few) so when our new friends the Louisville Leopard Percussionists (LLP) came knocking, we leapt at the opportunity. In July 2018, we l...

By:Jason Clark on 5/23/2018

The Center for Nonprofit Excellence (CNPE) is an organization that helps nonprofit leaders and organizations become the best version of themselves, through consultation, events, and other professional development activities. Last Friday, May 18, we were ho...

By: Corinne Resch on 10/17/2017

Celebrate the excellence in Louisville's nonprofit sector.