Marketing
How To Upload .gif Display Ads to Google Ads
By:Morgan Plappert on 10/18/2021
Dynamic display ads are the recommended way to run display campaigns on Google Ads and the Google Display Network. Dynamic ads with animations and motion graphics are more likely to catch a user’s attention and result in a click.
Read More »WARE + VIA Studio: A Partnership that can Handle the Pressure
By:Nick Wunderlin on 9/7/2021
We hit the ground running when we started our partnership with WARE Inc in 2020, a year in and we've kept each other busy!
Read More »Email @ 50: Email Development
By:Nick Stewart on 8/6/2021
Email development has always been the bane of a web developer's existence. You have to use outdated methods and don't have access to the full modern web to create a nice looking email that thousands of people will see. It's like asking a Nascar mechanic to create a car using only tools from the 90s - it can be done but its more than a pain.
Read More »Email @ 50: The Art of Email Design
By:Morgan Plappert on 8/6/2021
I remember when I first started out as a designer (professionally), having to play Photoshop Tetris with cut up image blocks to piece together a full email layout. As a UX designer, we are taught that nothing is more important than usability and utility … and let’s just say, nothing puts those things to the test quite like Photoshop Tetris. Thankfully we have more sensible solutions now, but email design still comes with its added constraints and limitations. Luckily, I’ve had enough time and practice to be able to share a bit of knowledge, tips & tricks with you fine folks. So, let’s cut it up.
Read More »Parched Madness 2021 Recap
By:Nick Wunderlin on 6/16/2021
A return to a familiar social engagement campaign, as we begin returning to our familiar everyday lives.
Read More »Email @ 50: Email Marketing Still Works... Half a Century Later
By:Nick Wunderlin on 4/20/2021
Ever since the first email was sent in 1971, marketers have been leveraging the platform for advertising purposes. Let's explore what makes this channel so effective.
Read More »Email @ 50 Series: A Brief History
By:Nick Wunderlin on 4/19/2021
Welcome to the “Email @ 50” blog series! Within this series, we will reflect on the past and predict the future of a form of communication that has shaped our personal and professional lives over the past 50 years.
Read More »Looking Inward to Move Forward: The VIA Rebrand
By:Ben Wilson on 11/12/2020
A retrospective of VIA's ever-changing approach and constant commitment to partnership.
Read More »Spring 2020 Social Media Management Platform Review
By:Ben Wilson on 5/19/2020
Director of Strategy Ben Wilson provides a quick view of the ever-changing world of social media management tools.
Read More »2019 VIA Studio Highlight Reel
By:Jason Clark on 3/18/2020
2019 was a phenomenal year for us at VIA Studio. We are rolling into 2020 with excitement about what we have accomplished as a team and a company, and optimism for what’s on our plate for this year.
Read More »Spotify - A Low Barrier Option for Entry into Streaming Ads
By:Nick Wunderlin on 3/10/2020
Recently VIA Studio launched our first streaming audio campaign for the Jewish Community Center of Louisville on Spotify. The process of setting up and launching this campaign could not have been any easier.
Read More »UTMs - Everything You Need To Know About
By:Nick Wunderlin on 1/27/2020
Strategist Nick Wunderlin breaks down everything you need to know about Google's campaign tracking variables - UTMs (Urchin Tracking Modules). One of the best ways to track effectiveness of your digital marketing.
Read More »Facebook ads that really work
By:Ben Wilson on 1/3/2020
Facebook offers a wild array of different ad formats. Here are a sample of some high-engagement examples that we’ve used in the past year: “Mayan Café Catering” Facebook Video Template for The Mayan Café Preview this Mayan Café video template ad in your Facebook feed by clicking here.
Read More »Facebook Donations: How to Add Charitable Giving Tools to Your Non-Profit's Facebook Page
By:Ben Wilson on 11/8/2019
You’ve probably noticed a sudden proliferation of your friends on Facebook asking for donations for their birthday recently on Facebook. But underneath that is a major new feature for any non-profit that has a presence on Facebook (I assume that’s all of them!).
Read More »When to use Google Search Ads (Adwords) vs Facebook and Instagram Ads?
By:Ben Wilson on 7/23/2019
Knowing your audience and your goals will allow you to determine whether Facebook or Google Ads is a better choice for advertising your business.
Read More »Announcing the Launch of Our Second Fundraising Tool
By: Natalie Miller on 8/29/2018
After the successful launch of our eCampaign fundraising tool for Louisville's Fund for the Arts, we've expanded the system for another nonprofit.
Read More »Louisville Leopards
By:Ben Wilson on 8/3/2018
We love working with non-profits (like Kentucky Refugee Ministries, KentuckianaWorks, and Fund for the Arts to name a few) so when our new friends the Louisville Leopard Percussionists (LLP) came knocking, we leapt at the opportunity. In July 2018, we launched a refreshed louisvilleleopardpercussionists.com.
Read More »CNPE's Destination:Excellence 2018
By:Jason Clark on 5/23/2018
The Center for Nonprofit Excellence (CNPE) is an organization that helps nonprofit leaders and organizations become the best version of themselves, through consultation, events, and other professional development activities. Last Friday, May 18, we were honored to host the Center for Nonprofit Excellence Destination:Excellence 2018 class for a day of learning.
Read More »VIA Talks: Designing Content for the Web
By:Ben Wilson on 10/20/2017
In collaboration with Mayor Greg Fischer‘s office, and Louisville Metro Government, we presented a talk on how we use strategic thinking to craft content for the web. For the Metro communications professionals we spoke with, the challenge is using the sandbox that is louisvilleky.gov to effectively communicate with the people that they serve.
Read More »Hang out with VIA at CNPE's Annual Conference
By: Corinne Resch on 10/17/2017
Celebrate the excellence in Louisville's nonprofit sector.
Read More »The Internet's Bubble Wrap: Your 404 Page is More Important Than You Think
By:Morgan Plappert on 9/13/2017
Hand over that half-empty glass and let us show you a few examples of how to turn possible frustration into opportunity.
Read More »Fixing Two Basic Email Quirks
By:Nick Stewart on 3/29/2017
Working with emails is like traveling back in time - here are a few tips to help you develop emails for older mail clients.
Read More »#KeepKYGlobal
By: Corinne Resch on 2/17/2017
Yesterday was the fourth annual Refugee and Immigrant Day at the Capitol, so a few of us made the trek to Frankfort to show our support.
Read More »Brace for Impact
By:Jason Clark on 12/7/2016
Our newest campaign is an homage to our history and impact as an agency The message of our new campaign “Brace for Impact”, the theme of the newest VIA Studio campaign, is built around the “big bang” that happened around the time we were founded: the Internet. No one knew it at the time, but every industry changed irreversibly as the internet took hold, ours most importantly.
Read More »Getting to know your followers with Facebook ads
By:Ben Wilson on 2/16/2016
How a little time, love, tenderness and VIA's process can take that to the next level.
Read More »How to (Legally) Source Images for Your Website
By: Kim Clark on 3/5/2015
The very best images for your website content are personalized, relevant photographs that you own. If you can't stage a photo shoot, or don't have access to high quality, relevant images, you can use this guide on how to source images using online tools without worry.
Read More »Won't you be my neighbor: getting creative with display
By: Amber Glisson on 8/1/2014
As soon as the dust settled into our new digs, we started look out at our new home, NuLu, and how we fit into it. Our passion for community was always a factor in the decision to move into a free-standing building, but it wasn’t until we were here that we began to process the experience of neighborhood newness.
Read More »Content Strategy: You Need It. Now.
By: Kim Clark on 6/24/2014
Real content has to be distinguished from promotional material. Infomercials and sales letters may be information-rich, but they are not the type of content we are talking about here. Good site content is valuable information that keeps the self-promotion to a minimum.
Read More »How Social Media Affects Search and Online Business
By: Kim Clark on 6/11/2014
It's kind of a big deal.
Read More »Content Strategy 2014: It Ain’t 2010 Anymore
By: Kim Clark on 5/16/2014
Why Does Content Strategy Keep Changing?
Read More »Celebrating the Best of Louisville
By: Emilee Dover on 4/15/2014
In our office, we always make it a priority to be in the know about goings-on in our city. Whether it’s a rumored roadside attraction or a new hole-in-the-wall Mexican joint, we are ready to explore.
Read More »Finding Your Voice
By: Shawn Coots on 3/24/2014
Content is king, right? Learn how to find a unique voice to create meaningful conversations with your audience.
Read More »The Internet was the real winner last night...
By:Jason Clark on 11/7/2012
The internet is the real winner tonight. Obama’s first acknowledgement of victory was on Twitter. .
Read More »Marketing for Mobile: Introduction
By:Jason Clark on 8/4/2011
Why you need to, and how to get started This is the first in a series of posts from a presentation I am currently giving to advertising & marketing organizations. Contact us if you’d like us to speak to your organization or group. Hopefully I’m preaching to the choir with anyone involved in the web industry that mobile marketing is making huge waves.
Read More »Keywords
By:Jason Clark on 5/15/2010
Everyone knows what keywords are, but how they are being used by searchers, by search engines and by web developers are often quite different. In days gone by, filling the content of your web page with back to back keywords of interest was enough to get brief but significant attention from Google.
Read More »Initial SEO Research
By: Kim Clark on 5/1/2010
Whatever client scenario it is we have to work with, the beginning of any detailed SEO project starts with research. That research takes time.
Read More »SEO Takes Time
By: Kim Clark on 4/1/2010
Kim continues her SEO Blog series with a discussion on a viable time frame for an SEO Program.
Read More »SEO 101
By: Kim Clark on 3/5/2010
In Owie's first installment of his SEO series, he discusses some of the broad concepts wrapped up in the internets' newest buzz term.
Read More »Why Twitter will soon become obsolete
By:Jason Clark on 6/15/2009
This post links to an article written for iMedia Connection on Twitter.
Read More »Does design just happen?
By:Jason Clark on 4/3/2009
Sometimes I do sketches, sometimes I look through books, sometimes I surf stock sites or flickr, sometimes and probably most often it hits me when I'm not looking for it.
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