Facebook Donations: How to Add Charitable Giving Tools to Your Non-Profit's Facebook Page
You’ve probably noticed a sudden proliferation of your friends on Facebook asking for donations for their birthday recently on Facebook. But underneath that is a major new feature for any non-profit that has a presence on Facebook (I assume that’s all of them!).
In this article, you’ll find:
- How It Works
- How to Sign Up, and What It Requires
- What You Can Do With Facebook Donations
- What You CAN’T Do With Facebook Donations … but there are workarounds.
How It Works
It’s pretty simple, really – Facebook users can donate money using a credit card on the desktop in or in the Facebook mobile app, and it goes directly into the account you specify when you sign up – and Facebook takes ZERO fees.
How to Sign Up, and What It Requires
Like any non-profit verification process, you’ll need to provide proof of your status, etc. This is what Facebook says you need to get access to these Charitable Giving tool:
- Be a 501(c)(3) organization registered with the IRS.
- Have a tax ID number.
- Have a bank account registered with a licensed financial services institution. Bank account details, including the bank name, bank account holder’s name (organization’s name), and a legible and official bank letter or statement dated within the last 3 months.
- The date of birth and address of the charity’s CEO or executive director.
What You Can Do With Facebook Donations:
Add a Donate Button to your Facebook Page
The most noticeable thing is that you can add a “Donate” button to your Facebook page, like so:
Anyone Can Now Fundraise for You
Similar to those birthday fundraisers, anyone on Facebook can now fundraise for you. On your page, you will now see a “Fundraisers” option. You can share this link with any Facebook member, and they can start a fundraising drive for your organization.
The donation creation form looks a little something like this:
Another hidden gem is that anyone can add a DONATE button to one of their posts, just by choosing “Supporting…” from the “Feeling/Activity” button:
They’ll be asked if they’d like to “Add a Donate Button”, like this:
And it will eventually appear like so in their Facebook Feed:
What You CAN’T Do With Facebook Charitable Giving Tools (But There Are Workarounds):
You Can’t Create Ads That Drive People to Donate (on Facebook)
Nope, can’t do it. However, if you’ve created Facebook ads before, you’ve likely see the “Donate Now” call-to-action button for ads. That button is actually for offsite donations, and it works like so:
But, You Can Create Ads for Offsite Donations
This has nothing to do with Facebook Charitable Giving tools, but does give you a way to ask for donations, if you have a website that is taking donations for you.
This works like any other off-of-Facebook targeted ad, except you should change the call-to-action button to “Donate Now” instead of “Learn More”:
Which will look a little something like this:
Thanks for Reading!
You can donate to the Louisville Leopard Percussionists on their website or on their Facebook page.
And, if you’ve never witnessed them before, I suggest this charming video where Ozzy Osbourne and his family are brought to tears at their professionalism and joy while they perform his hit Crazy Train:
CNPE's Destination:Excellence 2018
By:Jason Clark on 5/23/2018
The Center for Nonprofit Excellence (CNPE) is an organization that helps nonprofit leaders and organizations become the best version of themselves, through consultation, events, and other professional development activities. Last Friday, May 18, we were honored to host the Center for Nonprofit Excellence Destination:Excellence 2018 class for a day of learning.Read More »