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Email @ 50: Retrospective + The Future of Email

By:Nick Wunderlin on 11/19/2021

Welcome to the final installment of our Email @ 50 series. In this last article, Email @ 50 contributors review what they learned from writing this series and look ahead to the future of email.

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Email
Email @ 50: The Art of Email Design
Email @ 50: The Art of Email Design

By:Morgan Plappert on 8/6/2021

I remember when I first started out as a designer (professionally), having to play Photoshop Tetris with cut up image blocks to piece together a full email layout. As a UX designer, we are taught that nothing is more important than usability and utility … and let’s just say, nothing puts those things to the test quite like Photoshop Tetris. Thankfully we have more sensible solutions now, but email design still comes with its added constraints and limitations. Luckily, I’ve had enough time and practice to be able to share a bit of knowledge, tips & tricks with you fine folks. So, let’s cut it up.

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Web Design
Design Templates
Design Templates

By: Ashley Trommler on 9/15/2020

Associate Creative Director Ashley Trommler provides you a structured look at how you can design templates that work for your clients, but keep the brand intact.

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Wireframing vs. Prototyping and Everything In-Between

By:Morgan Plappert on 7/14/2020

Prototyping demonstrates ideas, and baking prototyping into your workflow can begin to shift the way you think and approach design problems as a whole.

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The Fold: Above or Below?

By:Morgan Plappert on 1/31/2020

Let's take a look at the much debated concept of "the fold" from a user experience, design and strategy perspective.

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Top Web Design Trends 2019

By:Mitch Wiesen on 9/27/2019

This year we've gone off the grid, broken the rules, and all-around gotten a little more playful.

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CSS Animation and Shadows

By:Nick Stewart on 2/18/2019

You really shouldn't animate box-shadows if you don't have to. However, it can be done, and here's how.

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Designing UI - plugins.via

By:Jason Clark on 1/11/2019

A new designer discusses the exciting process of designing a website UI for the first time. If you're new to design, this one's for you!

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Vendetta Against Words

By:Jason Clark on 1/2/2019

Historically, icons and images were the most effective way to communicate to the masses, but times are changing. We go over the good, the bad, and the ugly of icons.

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SMC: Building a Partnership

By:Morgan Plappert on 11/1/2018

Stockton Mortgage Corporation (SMC), founded in 2001 by David Stockton, is a full-service, independent mortgage bank headquartered in Kentucky.

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Louisville Leopards

By:Ben Wilson on 8/3/2018

We love working with non-profits (like Kentucky Refugee Ministries, KentuckianaWorks, and Fund for the Arts to name a few) so when our new friends the Louisville Leopard Percussionists (LLP) came knocking, we leapt at the opportunity. In July 2018, we launched a refreshed louisvilleleopardpercussionists.com.

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Embrace iterative design, create better products

By:Morgan Plappert on 7/31/2018

“I nailed it!” But did you really though?

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VIA Talks: Designing Content for the Web

By:Ben Wilson on 10/20/2017

In collaboration with Mayor Greg Fischer‘s office, and Louisville Metro Government, we presented a talk on how we use strategic thinking to craft content for the web. For the Metro communications professionals we spoke with, the challenge is using the sandbox that is louisvilleky.gov to effectively communicate with the people that they serve.

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An argument for and against "Above the Fold"

By: Emilee Dover on 9/27/2017

The notion of there being a box around an experience might be archaic, but there is still something about first impressions.

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The Internet's Bubble Wrap: Your 404 Page is More Important Than You Think

By:Morgan Plappert on 9/13/2017

Hand over that half-empty glass and let us show you a few examples of how to turn possible frustration into opportunity.

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Search is hard, unless you’re using Algolia.

By:Mark Biek on 11/17/2016

Search is hard Look, sometimes it’s enough to slap Google Custom Search onto a website and call it a day. For simple content sites where you just need the basics, that can be the easiest way to go about it.

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20 Years of Design & Digital - 1996 to Today

By:Jason Clark on 11/2/2016

This year VIA Studio celebrates 20 years in business as a digital agency. That's right, we were born in 1996.

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Why Design Mobile First?

By: Josie Flynn on 7/28/2015

Balancing user & brand needs to create the ideal mobile experience.

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Building a Better WFPL with WordPress

By: Josie Flynn on 4/2/2015

Empowering writers to create rich, informative journalism.

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Bringing The New VIA To Life: Video & Navigation

By: Josie Flynn on 2/23/2015

When building the new viastudio.com, we pushed ourselves to explore ways to integrate a variety of content. We didn’t want to be held to a template.

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An Introduction to Iterative Development

By: Shawn Coots on 6/17/2014

A story in which VIA Studio decides to stop chasing waterfalls, thus altering their process yet again!

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Welcome to VIA Studio 2014!

By:Jason Clark on 12/31/2013

Hi! Glad you found us. I bet things look different since the last time you were here.

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Web Design Firm vs. Freelance Designer

By: Brandon Clay on 9/18/2013

Choosing the right web designer is a tough task, we’ll be the first to tell you that. There is a lot to consider: their style, expertise, past clients, ability to handle workload, speed of delivery.

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Web Design and Marketing: Your Brand Your Message

By: Brandon Clay on 8/27/2013

In our field of web design and marketing, we focus on helping companies to articulate the image they see for their brand through their graphics, logo, promotional materials, and all else that displays a message. We focus on the branding of companies but personal branding is just as important.

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July 24 Event: Art, Copy, Code - Let's Understand the Process

By:Jason Clark on 7/16/2013

Mark your calendars. On July 24, I will be giving a lunchtime discussion for the American Advertising Association Louisville Chapter.

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Kickoff: Lebowski Fest

By: Leslie Daly on 6/10/2013

We were abiding in our conference room last Thursday, holding a kickoff meeting that paved the way for a new Lebowski Fest website. The fest originated in Louisville, and we actually share an employee.

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VIA Studio Wins 7 International Interactive Awards!

By:Jason Clark on 4/15/2013

The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2012 award winners to highlight this year’s “best of the best” in interactive media production. Thanks to the amazing team here at VIA Studio, we managed to win 7 awards this year in the competition.

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Nonsense in Form Design

By:Jason Clark on 10/18/2012

As a geek, I’m extremely fond of trying out new apps and purchasing weird stuff online. More and more I’m confused and annoyed by the process of clicking things that I have no choice but to click.

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South By Southwest Interactive, initial ramblings

By:Jason Clark on 3/12/2012

Some of the VIA Studio team is currently at SXSW Interactive. It’s been an inspiring few days, with one more left to go.

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VIA Brings Home the Bronze from the LGDA

By: Kim Clark on 12/12/2011

Once again, VIA has garnered the approval of their peers. Friday 12/09/11 the Louisville Graphic Design Association held its annual 100’s Show, awarding VIA with 3 Bronze awards in the Graphic Design, Interactive Media and Print Design categories.

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Introduction to Responsive Design

By: Shawn Coots on 10/10/2011

After reading Jason's series of articles regarding Marketing for Mobile, I thought I'd add to the discussion. My favorite web geek topic as of late is Responsive Web Design. It allows you to create a mobile-ready version of your website, without needing to build separate content. With a large portion of the world now browsing the web via smart phones and post-pc tablets, it's almost a no-brainer to offer mobile viewing experiences.

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A Series of Right Turns: Using Arrows in Web Design

By: Amber Glisson on 8/5/2011

I’ve always thought that web design and wayfinding are congruous. Directing a user to easily navigate through a physical structure or the mesh of pages in your website often calls for similar tactics.

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