Web Design

By:Morgan Plappert on 7/18/2023

These AI-powered tools can help you streamline your workflow and empower you to take your designs to the next level.

By:Morgan Plappert on 6/12/2023

A guide to designing for scalability, flexibility, automation, cohesion, and every other positive, time-saving adjective you can think of.

By:Nick Wunderlin on 11/19/2021

Welcome to the final installment of our Email @ 50 series. In this last article, Email @ 50 contributors review what they learned from writing this series and look ahead to the future of email.

By:Morgan Plappert on 8/6/2021

I remember when I first started out as a designer (professionally), having to play Photoshop Tetris with cut up image blocks to piece together a full email layout. As a UX designer, we are taught that nothing is more important than usability and utility … and let’s just say, nothing puts those things to the test quite like Photoshop Tetris. Thankfully we have more sensible solutions now, but email design still comes with its added constraints and limitations. Luckily, I’ve had enough time and practice to be able to share a bit of knowledge, tips & tricks with you fine folks. So, let’s cut it up.

By: Ashley Trommler on 9/15/2020

Associate Creative Director Ashley Trommler provides you a structured look at how you can design templates that work for your clients, but keep the brand intact.

By:Morgan Plappert on 7/14/2020

Prototyping demonstrates ideas, and baking prototyping into your workflow can begin to shift the way you think and approach design problems as a whole.

By:Morgan Plappert on 1/31/2020

Let's take a look at the much debated concept of "the fold" from a user experience, design and strategy perspective.

By: Mitch Wiesen on 9/27/2019

This year we've gone off the grid, broken the rules, and all-around gotten a little more playful.

By: Nick Stewart on 2/18/2019

You really shouldn't animate box-shadows if you don't have to. However, it can be done, and here's how.

By:Jason Clark on 1/11/2019

A new designer discusses the exciting process of designing a website UI for the first time. If you're new to design, this one's for you!

By:Jason Clark on 1/2/2019

Historically, icons and images were the most effective way to communicate to the masses, but times are changing. We go over the good, the bad, and the ugly of icons.

By:Morgan Plappert on 11/1/2018

Stockton Mortgage Corporation (SMC), founded in 2001 by David Stockton, is a full-service, independent mortgage bank headquartered in Kentucky.

By:Ben Wilson on 8/3/2018

We love working with non-profits (like Kentucky Refugee Ministries, KentuckianaWorks, and Fund for the Arts to name a few) so when our new friends the Louisville Leopard Percussionists (LLP) came knocking, we leapt at the opportunity. In July 2018, we launched a refreshed louisvilleleopardpercussionists.com.

By:Morgan Plappert on 7/31/2018

“I nailed it!” But did you really though?

By:Ben Wilson on 10/20/2017

In collaboration with Mayor Greg Fischer‘s office, and Louisville Metro Government, we presented a talk on how we use strategic thinking to craft content for the web. For the Metro communications professionals we spoke with, the challenge is using the sandbox that is louisvilleky.gov to effectively communicate with the people that they serve.

By: Emilee Dover on 9/27/2017

The notion of there being a box around an experience might be archaic, but there is still something about first impressions.

By:Morgan Plappert on 9/13/2017

Hand over that half-empty glass and let us show you a few examples of how to turn possible frustration into opportunity.

By: Mark Biek on 11/17/2016

Search is hard Look, sometimes it’s enough to slap Google Custom Search onto a website and call it a day. For simple content sites where you just need the basics, that can be the easiest way to go about it.

By:Jason Clark on 11/2/2016

This year VIA Studio celebrates 20 years in business as a digital agency. That's right, we were born in 1996.

By: Josie Flynn on 7/28/2015

Balancing user & brand needs to create the ideal mobile experience.

By: Josie Flynn on 4/2/2015

Empowering writers to create rich, informative journalism.

By: Josie Flynn on 2/23/2015

When building the new viastudio.com, we pushed ourselves to explore ways to integrate a variety of content. We didn’t want to be held to a template.

By: Shawn Coots on 6/17/2014

A story in which VIA Studio decides to stop chasing waterfalls, thus altering their process yet again!

By:Jason Clark on 12/31/2013

Hi! Glad you found us. I bet things look different since the last time you were here.

By: Brandon Clay on 9/18/2013

Choosing the right web designer is a tough task, we’ll be the first to tell you that. There is a lot to consider: their style, expertise, past clients, ability to handle workload, speed of delivery.

By: Brandon Clay on 8/27/2013

In our field of web design and marketing, we focus on helping companies to articulate the image they see for their brand through their graphics, logo, promotional materials, and all else that displays a message. We focus on the branding of companies but personal branding is just as important.

By:Jason Clark on 7/16/2013

Mark your calendars. On July 24, I will be giving a lunchtime discussion for the American Advertising Association Louisville Chapter.

By: Leslie Daly on 6/10/2013

We were abiding in our conference room last Thursday, holding a kickoff meeting that paved the way for a new Lebowski Fest website. The fest originated in Louisville, and we actually share an employee.

By:Jason Clark on 4/15/2013

The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2012 award winners to highlight this year’s “best of the best” in interactive media production. Thanks to the amazing team here at VIA Studio, we managed to win 7 awards this year in the competition.

By:Jason Clark on 10/18/2012

As a geek, I’m extremely fond of trying out new apps and purchasing weird stuff online. More and more I’m confused and annoyed by the process of clicking things that I have no choice but to click.

By:Jason Clark on 3/12/2012

Some of the VIA Studio team is currently at SXSW Interactive. It’s been an inspiring few days, with one more left to go.

By: Kim Clark on 12/12/2011

Once again, VIA has garnered the approval of their peers. Friday 12/09/11 the Louisville Graphic Design Association held its annual 100’s Show, awarding VIA with 3 Bronze awards in the Graphic Design, Interactive Media and Print Design categories.

By: Shawn Coots on 10/10/2011

After reading Jason's series of articles regarding Marketing for Mobile, I thought I'd add to the discussion. My favorite web geek topic as of late is Responsive Web Design. It allows you to create a mobile-ready version of your website, without needing to build separate content. With a large portion of the world now browsing the web via smart phones and post-pc tablets, it's almost a no-brainer to offer mobile viewing experiences.

By: Amber Glisson on 8/5/2011

I’ve always thought that web design and wayfinding are congruous. Directing a user to easily navigate through a physical structure or the mesh of pages in your website often calls for similar tactics.