 at VIA Studio is two components: Brand Strategy and Brand Identity. 

 is a process that helps you find the unique values of your organization and your value to your audience, and defines how you can best communicate that value. 

 is the outward expression of your company, and is crafted from your logo, colors, typography, as well as the rules that govern how they are implemented. A great identity reinforces confidence in and awareness of your brand.

Branding

High-quality, impactful photography makes all the difference to most projects. We provide both in-house and trusted third-party photography resources to fit the needs of any project or budget.

Photography

 a cohesive, mobile-friendly website takes a talented team with diverse skill sets. Our team delivers the strategy, design, and development talent needed to execute outstanding work. We build from the ground up with a focus on accessibility and mobile devices.

Web Design

Websites are the cornerstone of marketing in this day and age. Your website is the place where you have ultimate freedom to express your brand and interact with your audience and customers how you’d like. Using agile, user-focused strategies and design, we build highly accessible, highly useful websites that meet your goals.

Websites

Search Engine Optimization isn’t just a buzzword - it’s a mindset. We think strategically about how we write and develop our websites to provide useful, informative user-facing content that provides maximum search engine value. Using the latest analysis, tracking and reporting tools, we keep your website and its content ahead of the curve and atop the search rankings.

Art Direction runs the gamut from concepting a campaign to directing a photo or video shoot. We can help guide a brand vision through any media.

Art Direction

Accessibility is a broad concept, but it's best described as providing a quality, functional experience to as much of an audience as possible. At VIA Studio, we consider usability from the very first moment of any projects. In practical terms, this means deep understanding of our assumed audience, followed by user-focused design, WCAG- and ADA-compliant frontend development and finally detailed accessibility-minded quality assurance.

Accessibility

Design

Development

Strategy

Treyton Oak Towers

User-focused design is at the core of what we do. User Experience (UX) and User Interface (UI) design are two of our most critical specialities. Designing thoughtful experiences and intuitive website, app and content interfaces for your potential customers is always job number one for us.

UX / UI

Our strategy team can provide you with an unbiased look at your brand and marketing to give you the perspective you need to make the next move the right move. We provide audits at all levels - high-level, comprehensive marketing audits down to platform-specific social media auditing to SEO audits of your websites. In addition, you receive our hard-earned insights, recommendations and a roadmap or plan to move your forward.

Auditing & Roadmapping

HTML, CSS and Javascript form the "presentation layer" of modern web development in your mobile and desktop browser. These things together are considered "Front-end Development". The tools, techniques and standards are changing all of the time - but our development team is always staying abreast of the latest. For our partners, we do the research, experimentation and testing needed to make sure your audience has an accessible, fast, reliable experience.

Frontend Development

VIA Studio 

Custom Dev

Content strategy is the delicate art of deciding what to say, when to say it and where to say it. Contemporary audiences interact with your brand on many different platforms at different points in their journey to becoming a customer. Through our user-focused content processes, we can help you make informed decisions on what to say, when to say it and where to say it.

Content Strategy

User Experience (UX) is the driving design philosophy around building web and mobile applications, putting your audience (the “User”) first. The methodology requires research, wireframing, UI design, branding, and user testing to achieve exceptional results. We have the expertise in User Experience to design any experience you require.

User Experience

If you need to sell online, we’ve got you covered. From simple selling strategies to complex subscription models, we’ve built them all. Our clients with ecommerce process tens of thousands of dollars per month through our systems. From Shopify integrations to WooCommerce workhorses to Magento installations and beyond, we’ve built and managed them all, safely and securely.

Ecommerce

Marketing

Stave & Thief Society

While we have wide and varied development expertise and experience the core of our development skill is with PHP, Javascript, Vue and React, allowing us to maintain and develop new features for 80% of all websites on the Internet. That said, we regularly explore new and useful platforms to stay ahead of the ever-changing development curve.

PHP, Javascript & React

Custom illustration creates a unique, ownable look and feel to your brand - and helps to tell stories and express values that a photograph or block of copy just can’t.  We’re highly capable of creating styles and concepts that engage your audience. We have a number of highly talented artists on our staff that can draw out the best in your brand with inspired illustration.

Illustration

Celestial Bodies of the Past Present & Future

If your brand or campaign needs a custom web application, we can build it. We’ve got years of experience under our belt delivering systems that solve your complex challenges with user-focused applications.

Custom Applications

Air Pollution Control District 

Foxhollow Farm 

Kentucky Performing Arts

Marketing Campaigns

marketplace for this century. But how do you cut through the noise and find the audiences that want to hear you, and want to become your customer? Beyond that,

 holding onto an interested customer can seem difficult. With our experienced staff trained in the latest-and-greatest digital marketing audience targeting tools and development techniques, we can not only help you develop but help you greatly expand your audience of interested consumers.

Social Media & Audience Development

Opal Nugget Ice Machine

Marketing for non-profits is a challenge that we feel like our values and perspective especially suit. Building an invested audience that shares your passion is key, but with so many different ways to communicate - which will work best for your non-profit? Through collaboration and strategically-led marketing, design and development we can help! 

Non-profit Marketing

With numerous award-winning designers and creatives on staff and a president dubbed a “visionary” by the AIGA at the helm, we are leaders in the Design community. Our design philosophy: create beautiful work that solves problems and achieves results.

Graphic Design

Louisville Institute

Intellimodus

Back-end development does all the heavy lifting behind the scenes. From database design and deployment to writing application programming interfaces (APIs) to simply storing and serving your content, we’ve got you covered.

Backend Development

Need one platform to talk to another? We’ve got that. Automation, synchronization to real-time APIs, we’ve built and managed them all. Ecommerce and Customer relationship management (CRM) integrations are our specialties, but so far there’s not been two systems we couldn’t put in touch with one another.

Platform Integrations

Fund For The Arts

Whiskey Dry

Researching and planning is key to effective marketing strategy. We use data, insights, our gained knowledge and research born from curiosity to plan inventive, value-drive marketing plans for our clients.

Marketing Strategy

We strongly believe in open-source technologies. Our CMS of choice is WordPress, not just for its ease-of-use, but the large community that pushes its development to new and exciting places. Active in the Wordpress community, we also develop 

WordPress

Louisville Collegiate School

Creating innovative, well-considered strategies relies upon experience and knowledge - but also the ability to research, find facts, and identify trends and opportunities. We provide this service to clients who are challenged with new platforms, new markets and new technology. Naturally curious, we like to stay up-to-date and ahead of the curve for our own knowledge, and for the benefit of our future work.

Below is a selection of journal entries for some of our most recent research subjects.

Research

Copywriting

Oasis Solutions

Waterfront Park

Add On Accessories

Whether your project is an app, a website or even a piece of collateral, it will benefit from structured user testing and the feedback it provides. We have experience with user testing at every level of fidelity, from in-person to groups to remote- and dispersed user testing. 