Content Strategy

By:Jason Clark on 3/28/2025

Aside from your email list (you DO have an email list, right?), search engines consistently drive some of the most valuable traffic for business websites. Users who actively seek your products or services through search engines are often ready to convert, making this traffic particularly valuable. At VIA Studio, we recommend a balanced approach: leveraging both Search Engine Optimization (SEO) and Paid Search (PPC) tactics. SEO offers sustainable, long-term growth, while Paid Search can deliver immediate results.

By:Jason Clark on 3/19/2025

AI has transformed traditional SEO strategies by enhancing content creation capabilities, analyzing detailed website data, and identifying trends that can inform strategic decisions.

By:Ben Wilson on 1/29/2025

Listen - we've all been there. Introducing ourselves on a Zoom call. The Account Manager, the Creative Director, the Developer. Clients *get* what they do, instinctively. We can imagine them working, kicking out agendas, designs, code - providing *real value*.

By:Jason Clark on 2/14/2024

We're dissecting the hottest LLMs like OpenAI and Dall-E, spilling the tea on their superpowers and flaws. From creative chaos to job-stealing robots, buckle up for a wild ride through the future of AI (with a hefty dose of hot takes).

By: Ajla Bedzetovic on 6/29/2023

With over 93% of the world's internet users on social media, businesses that haven't built a meaningful social media presence are missing out on lucrative opportunities.

By: Ajla Bedzetovic on 4/6/2023

Good human writing requires time, thought, and practice. Are AI writing tools replacing the need for skilled staff writers? Read on to learn about one of the biggest topics in 2023.

By: Nick Wunderlin on 9/7/2021

We hit the ground running when we started our partnership with WARE Inc in 2020, a year in and we've kept each other busy!

By: Nick Wunderlin on 6/16/2021

A return to a familiar social engagement campaign, as we begin returning to our familiar everyday lives.

By:Ben Wilson on 11/12/2020

A retrospective of VIA's ever-changing approach and constant commitment to partnership.

By:Ben Wilson on 10/20/2017

In collaboration with Mayor Greg Fischer‘s office, and Louisville Metro Government, we presented a talk on how we use strategic thinking to craft content for the web. For the Metro communications professionals we spoke with, the challenge is using the sand...

By:Morgan Plappert on 9/13/2017

Hand over that half-empty glass and let us show you a few examples of how to turn possible frustration into opportunity.

By: Kim Clark on 3/5/2015

The very best images for your website content are personalized, relevant photographs that you own. If you can't stage a photo shoot, or don't have access to high quality, relevant images, you can use this guide on how to source images using online tools without worry.

By: Amber Glisson on 8/1/2014

At VIA we love the chances we get to explore our creativity. See how we were inspired by our neighborhood!

By: Kim Clark on 6/24/2014

Real content has to be distinguished from promotional material. Infomercials and sales letters may be information-rich, but they are not the type of content we are talking about here. Good site content is valuable information that keeps the self-promotion to a minimum.

By: Kim Clark on 5/16/2014

Why Does Content Strategy Keep Changing?

By: Shawn Coots on 3/24/2014

Content is king, right? Learn how to find a unique voice to create meaningful conversations with your audience.

By:Jason Clark on 8/4/2011

Why you need to, and how to get started This is the first in a series of posts from a presentation I am currently giving to advertising & marketing organizations. Contact us if you’d like us to speak to your organization or group. Hopefully I’m preach...

By:Jason Clark on 5/15/2010

Everyone knows what keywords are, but how they are being used by searchers, by search engines and by web developers are often quite different. In days gone by, filling the content of your web page with back to back keywords of interest was enough to get br...

By: Kim Clark on 5/1/2010

Whatever client scenario it is we have to work with, the beginning of any detailed SEO project starts with research. That research takes time. Lots of time. Time that could be spent napping. We don’t want to take too much time so where do we start? Some o...

By: Kim Clark on 4/1/2010

Kim continues her SEO Blog series with a discussion on a viable time frame for an SEO Program.

By: Kim Clark on 3/5/2010

In Owie's first installment of his SEO series, he discusses some of the broad concepts wrapped up in the internets' newest buzz term.

By:Jason Clark on 4/3/2009

Sometimes I do sketches, sometimes I look through books, sometimes I surf stock sites or flickr, sometimes and probably most often it hits me when I'm not looking for it.