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Content Strategy

B2B Marketing
WARE + VIA Studio: A Partnership that can Handle the Pressure

By:Nick Wunderlin on 9/7/2021

We hit the ground running when we started our partnership with WARE Inc in 2020, a year in and we've kept each other busy!

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Content Strategy
Parched Madness 2021 Recap
Parched Madness 2021 Recap

By:Nick Wunderlin on 6/16/2021

A return to a familiar social engagement campaign, as we begin returning to our familiar everyday lives.

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Looking Inward to Move Forward: The VIA Rebrand

By:Ben Wilson on 11/12/2020

A retrospective of VIA's ever-changing approach and constant commitment to partnership.

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VIA Talks: Designing Content for the Web

By:Ben Wilson on 10/20/2017

In collaboration with Mayor Greg Fischer‘s office, and Louisville Metro Government, we presented a talk on how we use strategic thinking to craft content for the web. For the Metro communications professionals we spoke with, the challenge is using the sandbox that is louisvilleky.gov to effectively communicate with the people that they serve.

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The Internet's Bubble Wrap: Your 404 Page is More Important Than You Think

By:Morgan Plappert on 9/13/2017

Hand over that half-empty glass and let us show you a few examples of how to turn possible frustration into opportunity.

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How to (Legally) Source Images for Your Website

By: Kim Clark on 3/5/2015

The very best images for your website content are personalized, relevant photographs that you own. If you can't stage a photo shoot, or don't have access to high quality, relevant images, you can use this guide on how to source images using online tools without worry.

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Won't you be my neighbor: getting creative with display

By: Amber Glisson on 8/1/2014

As soon as the dust settled into our new digs, we started look out at our new home, NuLu, and how we fit into it. Our passion for community was always a factor in the decision to move into a free-standing building, but it wasn’t until we were here that we began to process the experience of neighborhood newness.

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Content Strategy: You Need It. Now.

By: Kim Clark on 6/24/2014

Real content has to be distinguished from promotional material. Infomercials and sales letters may be information-rich, but they are not the type of content we are talking about here. Good site content is valuable information that keeps the self-promotion to a minimum.

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Content Strategy 2014: It Ain’t 2010 Anymore

By: Kim Clark on 5/16/2014

Why Does Content Strategy Keep Changing?

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Finding Your Voice

By: Shawn Coots on 3/24/2014

Content is king, right? Learn how to find a unique voice to create meaningful conversations with your audience.

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Marketing for Mobile: Introduction

By:Jason Clark on 8/4/2011

Why you need to, and how to get started This is the first in a series of posts from a presentation I am currently giving to advertising & marketing organizations. Contact us if you’d like us to speak to your organization or group. Hopefully I’m preaching to the choir with anyone involved in the web industry that mobile marketing is making huge waves.

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Keywords

By:Jason Clark on 5/15/2010

Everyone knows what keywords are, but how they are being used by searchers, by search engines and by web developers are often quite different. In days gone by, filling the content of your web page with back to back keywords of interest was enough to get brief but significant attention from Google.

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Initial SEO Research

By: Kim Clark on 5/1/2010

Whatever client scenario it is we have to work with, the beginning of any detailed SEO project starts with research. That research takes time.

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SEO Takes Time

By: Kim Clark on 4/1/2010

Kim continues her SEO Blog series with a discussion on a viable time frame for an SEO Program.

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SEO 101

By: Kim Clark on 3/5/2010

In Owie's first installment of his SEO series, he discusses some of the broad concepts wrapped up in the internets' newest buzz term.

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Does design just happen?

By:Jason Clark on 4/3/2009

Sometimes I do sketches, sometimes I look through books, sometimes I surf stock sites or flickr, sometimes and probably most often it hits me when I'm not looking for it.

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