 at VIA Studio is two components: Brand Strategy and Brand Identity. 

 is a process that helps you find the unique values of your organization and your value to your audience, and defines how you can best communicate that value. 

 is the outward expression of your company, and is crafted from your logo, colors, typography, as well as the rules that govern how they are implemented. A great identity reinforces confidence in and awareness of your brand.

Branding

Marketing for non-profits is a challenge that we feel like our values and perspective especially suit. Building an invested audience that shares your passion is key, but with so many different ways to communicate - which will work best for your non-profit? Through collaboration and strategically-led marketing, design and development we can help! 

Non-profit Marketing

With numerous award-winning designers and creatives on staff and a president dubbed a “visionary” by the AIGA at the helm, we are leaders in the Design community. Our design philosophy: create beautiful work that solves problems and achieves results.

Graphic Design

Design

Marketing

Parks Alliance of Louisville

Marketing Campaigns

marketplace for this century. But how do you cut through the noise and find the audiences that want to hear you, and want to become your customer? Beyond that,

 holding onto an interested customer can seem difficult. With our experienced staff trained in the latest-and-greatest digital marketing audience targeting tools and development techniques, we can not only help you develop but help you greatly expand your audience of interested consumers.

Social Media & Audience Development

We provide strategically-led traditional and digital advertising services for our clients. From marketing strategy to marketing plans and the marketing campaigns they define - we can execute and maintain them to drive value for your organization.

Comprehensive campaigns that cover your marketing funnel and reach your audience when and where they need are our specialty. Whatever the mix of outdoor, broad, streaming, pay-per-click (PPC), display or social advertising you need - we can plan and execute for you.

We are Google Ads and Facebook Blueprint certified.




Advertising

Foxhollow Farm Campaign

Art Direction runs the gamut from concepting a campaign to directing a photo or video shoot. We can help guide a brand vision through any media.

Art Direction

Culture

VIA Studio Social: Starch Madness

Marketing can be informed by data discovery on an ongoing basis. Google Analytics has drastically improved the way we define success with campaigns and projects, but it’s only one tool of many. Our team is well-versed in multiple analytics tools.

Analytics

Marketing can be informed by data discovery on an ongoing basis. Google Analytics has drastically improved the way we define success with campaigns and projects, but it’s only one tool of many. Our team is well-versed in multiple analytics tools. Beyond that, the sheer volume of data that digital marketing provides can feel overwhelming - but never fear, we can tame that beast and make it work for you. Finding the right metrics that make sense for your business, and using tools like Google Data Studio, we provide crystal-clear, value-oriented, customized reporting for clients big and small.

Reporting & Analysis

Researching and planning is key to effective marketing strategy. We use data, insights, our gained knowledge and research born from curiosity to plan inventive, value-drive marketing plans for our clients.

Marketing Strategy

Strategy

Louisville Public Media

If you need to sell online, we’ve got you covered. From simple selling strategies to complex subscription models, we’ve built them all. Our clients with ecommerce process tens of thousands of dollars per month through our systems. From Shopify integrations to WooCommerce workhorses to Magento installations and beyond, we’ve built and managed them all, safely and securely.

Ecommerce

 a cohesive, mobile-friendly website takes a talented team with diverse skill sets. Our team delivers the strategy, design, and development talent needed to execute outstanding work. We build from the ground up with a focus on accessibility and mobile devices.

Web Design

Search Engine Optimization isn’t just a buzzword - it’s a mindset. We think strategically about how we write and develop our websites to provide useful, informative user-facing content that provides maximum search engine value. Using the latest analysis, tracking and reporting tools, we keep your website and its content ahead of the curve and atop the search rankings.

Development

Opal Nugget Ice Machine

Content strategy is the delicate art of deciding what to say, when to say it and where to say it. Contemporary audiences interact with your brand on many different platforms at different points in their journey to becoming a customer. Through our user-focused content processes, we can help you make informed decisions on what to say, when to say it and where to say it.

Content Strategy

High-quality, impactful photography makes all the difference to most projects. We provide both in-house and trusted third-party photography resources to fit the needs of any project or budget.

Photography

Forge Clear Ice

Louisville Institute

User-focused design is at the core of what we do. User Experience (UX) and User Interface (UI) design are two of our most critical specialities. Designing thoughtful experiences and intuitive website, app and content interfaces for your potential customers is always job number one for us.

UX / UI

Mr. Boston Bartender's Guide

Custom illustration creates a unique, ownable look and feel to your brand - and helps to tell stories and express values that a photograph or block of copy just can’t.  We’re highly capable of creating styles and concepts that engage your audience. We have a number of highly talented artists on our staff that can draw out the best in your brand with inspired illustration.

Illustration

Websites are the cornerstone of marketing in this day and age. Your website is the place where you have ultimate freedom to express your brand and interact with your audience and customers how you’d like. Using agile, user-focused strategies and design, we build highly accessible, highly useful websites that meet your goals.

Websites

Intellimodus

Back-end development does all the heavy lifting behind the scenes. From database design and deployment to writing application programming interfaces (APIs) to simply storing and serving your content, we’ve got you covered.

Backend Development

Need one platform to talk to another? We’ve got that. Automation, synchronization to real-time APIs, we’ve built and managed them all. Ecommerce and Customer relationship management (CRM) integrations are our specialties, but so far there’s not been two systems we couldn’t put in touch with one another.

Marketing

Parks Alliance of Louisville

Foxhollow Farm Campaign

VIA Studio Social: Starch Madness

Louisville Public Media

Opal Nugget Ice Machine

Forge Clear Ice

Louisville Institute

Mr. Boston Bartender's Guide

Intellimodus

Fund For The Arts

Mayan Cafe

The Great VIA Speling Bee

Branding Dr. Marcum’s Nutraceuticals

Jack O'Lantern Spectacular + Winter Woods Spectacular

Develop Louisville