Our WorkAbout UsOur ApproachThe Journal
Contact »
« Back to the Journal

Reporting & Analysis

Reporting & Analysis
Getting Started with Google Data Studio Data Blending

By:Ben Wilson on 4/8/2019

Google Data Studio launched Data Blending last summer. This handy tool allows you to blend two different data sources together into a single data source - and then visualize it. Here's a quick look at how you can use it.

Read More »
Revamp Your Reporting with Google Data Studio

By:Ben Wilson on 2/27/2019

This is a 2-for-1 deal! We'll share some insights into making your marketing and website reporting more effective and quicker to produce, and show you how to incorporate Google Data Studio into this process.

Read More »
Marketing Automation Can Make Your Team More Efficient

By: Casey LaRue on 2/5/2016

Strategy and a new approach is a must.

Read More »
Measuring Success | Creative Briefs

By: Emilee Dover on 2/16/2015

You can create the pièce de résistance of your design career, and it won’t mean shit unless it meets your client’s needs.

Read More »
A Twitter Convert (or, Sometimes the Boss is a Dope)

By:Jason Clark on 9/28/2012

Back in 2009, I posted an article for an online Marketing publication, iMediaConnection, in which I boldly state that Twitter will be out of business in a year. Boy, was that a dumb prediction or what? Some of my assertions on the article were completely off-base, and kind of funny 3 years later: Twitter will be obsolete by 2010 It will be hard to increase Twitter’s user base Twitter will see a lot of competition soon Google Wave could be a hit (hardy har har) A Convert Today, I think I’m the biggest fan of Twitter in the office.

Read More »
The Email Marketing Face-Off

By: Kim Clark on 2/20/2012

Email Marketing is a great way to reach a defined audience. With so many tools competing for your attention, how do you decide which product to use? Here’s a handy analysis of the most popular options. Mail Chimp is the most robust, closely followed by Campaign Monitor.

Read More »
Five Ways PPC Ads Can Boost Conversions

By: Brandon Clay on 1/27/2012

Image courtesy of: paidcontent.org Pay per click (PPC) advertising can be tough. There are many moving parts to an account like keywords, ad copy and network settings – it can be difficult to keep everything in good order.

Read More »
Announcing the Small Business Shamen Conference!

By:Jason Clark on 1/9/2012

Small Business Shamen Logo Today we launch the official website for the Small Business Shamen Conference, April 4, 2012 at the Ice House. As we get going with a new business venture for VIA Studio I wanted to take a second and explain what the heck this thing is.

Read More »
Marketing for Mobile: Tactics & Barriers to Entry

By:Jason Clark on 8/23/2011

Mobile Marketing Tactics & Barriers to Entry This is the second in a series of posts from a presentation I am currently giving to advertising & marketing organizations. Contact us if you’d like us to speak to your organization or group.

Read More »
Photos from the 15th Anniversary Party

By:Jason Clark on 7/26/2011

Thanks to everyone who came out and made our birthday party a smashing success! (Photos by Frankie Steele for VIA Studio) Contact us to work with an energetic & fun group of web designers, marketers, & programmers! Thanks to Actors Theatre for the amazing venue rental and to the Mayan Cafe for the best Louisville catering in town!. undefined.

Read More »
The World Wide Web: A Top Down Analytic View from Google

By: Kim Clark on 7/7/2011

Google has turned their request to use Analytic data collected by individual websites into a newsletter that provides some interesting statistics on world wide web use. Some of the finer points have been shared here.

Read More »
Client Featured in National Geographic Traveler!

By:Jason Clark on 5/10/2011

Congratulations all around to clients and friends mentioned in the latest edition of National Geographic Traveler! The article “Louisville’s Sweet Spots” features our neighborhood prominently, with nods to The Mayan Cafe, Butchertown Market (home to our lovely offices), Bourbon Barrel Foods, The Blind Pig, Louisville Beer Store, Canoe, Cake Flour, Scout, and Moss Hill. Keep shinin’ Louisville! Open publication – Free publishing.

Read More »
3 fascinating Super Bowl advertising tidbits

By:Jason Clark on 2/8/2010

So the Super Bowl has come and gone. Kudos to the Saints for instilling some pride back into the city of New Orleans! The media landscape was fascinating this year. Anyone interested in advertising should pay very close attention. I'm sure we'll draw our own conclusions, but I would guess that this year marks a big turning point for television advertising.

Read More »
Press Release: Louisville Web Design Firm Launches Four New Websites

By: Kim Clark on 8/11/2009

VIA Studio is proud to announce the launch of 4 new websites.

Read More »