Whether you are launching a new product, expanding into a new market, or trying to improve awareness of your company and brand, it is a good idea to take a step back and reflect on what worthwhile marketing actually does for your clients; 

it is about clearly communicating the inherent value of your product or service.

Effective marketing looks different for each client. At VIA, we often begin our marketing efforts by distilling value into something unique that our clients can harness to their advantage. This is defined as the 

We focus our marketing efforts on amplifying this value on behalf of our clients and reaching as broad or targeted of an audience as necessary to achieve their goals. We consider marketing to be value amplification, and it guides the work we do for our partners.

“Marketing is crucial in bridging the gap between a product or service's inherent value and how that value is perceived in the market.”

To begin amplifying value, agencies and clients must first understand and agree on what they bring to the table (AKA what they offer their customers).

Marketing is crucial in bridging the gap between a product or service's inherent value and how that value is perceived in the market. It's about helping the audience to see the product or service in the same light as the business.

For example, for our client who sells industrial supplies and bases their business here in Louisville, KY, its location offers value that most customers may not realize…

Customers likely won’t care that their company is headquartered in the Bluegrass. What they will care about is their warehouse, which is just 15 minutes away from 

one of the largest air cargo hubs in the world

, and which sees roughly 400 UPS flights per day! This enables fast, same-day shipping on valuable resources to keep their clients’ operations running.

We can communicate this value with ad copy like, 

“Near one of the largest cargo hubs, we can quickly ship parts across the US!”

How Effective Marketing Enhances Different Forms of Value

We work with various clients across industries and sectors who provide differing forms of value depending on their organization. Understanding what type of value our clients offer is vital in helping them sell their goods and services.

For some clients, the value they offer is straightforward: 

. This often relates to physical goods, like a vehicle with excellent fuel economy, but can also apply to services, such as software that saves up to 10 hours a month in administrative work. Effective marketing highlights these defined and measurable benefits.

 such as trust and reputation. For instance, clients expect timely delivery of the right product. While less tangible, marketing these feelings of certainty and confidence can enhance customer loyalty.

Some organizations need to highlight their 

, which can be more abstract than intangible value. For instance, an organization hosting an annual holiday event provides not only tangible benefits but also creates positive memories for friends and family. Marketing this relational value can emphasize relationships, experiences, and community connections, which can significantly boost brand advocacy.

As there are different types of value to convey in your marketing, selecting the proper channels to communicate your value is an essential decision in your marketing plan.

Tangible value is often the easiest to communicate and can be leveraged through tactics like display, paid search, and social media. These mediums offer great reach but little real estate to sell a complex story.

Conveying more complex ideas, such as intangible and relational values, typically requires extra room to tell a story effectively. Email, organic social posts, or paid social media campaigns provide marketers with that ability.

Content marketing, however, is a proven technique for telling a more complex story and communicating non-tangible values with customers. It can take many forms, such as blog articles, case studies, branded videos, testimonials, etc.

Experiential marketing can create lasting impacts and encourage advocacy. It includes various mediums such as events, educational opportunities like webinars and training courses, and merchandise such as branded apparel that customers wear publicly, turning them into micro-brand ambassadors.

Choosing the right channel for your message is as crucial as defining your value. VIA helps clients identify their unique value(s) and select effective marketing channels for amplification.

Effective marketing goes beyond promoting products and services; it helps convey a brand's value. By clearly communicating a business's unique proposition, it aligns brand strengths with customer needs.

Successful marketing uncovers and amplifies value rather than creating it. By focusing on strengths and utilizing the right strategies, organizations can achieve meaningful growth and connect their vision with customer realities, driving success.

To learn how we can define and amplify your value, contact us today!

Contact Us

Researching and planning is key to effective marketing strategy. We use data, insights, our gained knowledge and research born from curiosity to plan inventive, value-drive marketing plans for our clients.

Marketing Strategy

How Marketing Amplifies Value: A Strategic Approach to Growth

As a Strategist, I have overseen numerous marketing campaigns. In my personal life, I have also overseen countless fantasy football teams. Between my time as a marketing strategist and a make-believe football coach, I have found many parallels between the roles.

I hope to share insights between my professional and personal experiences in this article.



Like in the campaign planning stage, every offseason, you have to do your research on the personnel and strategy changes in the NFL. Players sign with new teams, new coaches with different schemes are installed, and a brand new batch of players enter the league through the NFL Draft. Showing up on draft day for your league blind to these changes will leave you at a significant disadvantage for the draft and the season.

fantasypros.com is a good place to start your research

When planning campaigns, be sure to do similar research on market trends, new platforms and functionality, and review data from previous campaigns to get a better idea of what your campaign strategy will look like.

A thoroughly researched campaign and fantasy football team lay the groundwork for future success.

Heading into your fantasy football draft, like setting up your campaign, it is critical to know your competition's tendencies. Are there certain players, positions, or teams that they favor? Do they have specific draft tendencies? Knowing your competition will help you succeed in your draft.

Like a fantasy football draft, knowing your competition in marketing is vital. Do they have strengths greater than yours that you must work against? What about unique value propositions that you must counter? Are they currently running promotions that might undercut your promoted goods or services?

Researching and having answers in both cases will help you succeed no matter what your competition might throw your way.

Like the conclusion of a fantasy football draft, your campaign's launch is just the beginning!

You cannot treat a marketing campaign as a set-it-and-forget tactic. You need to work throughout its run to get the most out of your budget, targeting, and creative. Reacting to performance data and letting it inform your optimizations is key to a well-performing campaign.

For example, are particular messages outperforming others? Pause your lower-performing ads and dedicate more of your budget to high-performing ones. Are repeat customers making more purchases than new customers? Put more budget behind your remarketing ad group.

Like the campaign’s launch, your fantasy football draft is half the battle of your season. It is your opportunity to build out your roster for the season. But what happens when one of your players gets injured? Or your star wide receiver gets suspended? Or you see a rookie who you believe has the potential for a breakout season.

Justin Jefferson’s injury last season threatened many fantasy football teams.

You must play the waivers and replace him with someone offering better value. In fantasy football, like in marketing, it is essential to continually look for opportunities to improve your team or campaign.

While working to improve your team or campaign throughout the season, it is essential to remember the bigger picture or prize.

It can be easy to get too focused on the data/optimizations and week-to-week matchups of a fantasy football season.

However, what you do in the short term should not have lasting impacts in the long term. For example, what if a particular audience gets inundated and annoyed with your ads because you are targeting them exclusively? What about when you reach the finite limits of your existing customers or remarketing audiences?

Like a marketing campaign in fantasy football, you need to make short-term decisions week-to-week, but you can’t let them impact your overall season. If a player gets injured in week 1 but could potentially return mid-season, is it worth dropping him for the short term if he won’t be available to you later when he returns? Or, how long do you stick with a struggling player simply because you invested significant draft capital in him?

When making in-season decisions or mid-campaign optimizations, remember to see the forest through the trees and keep your eyes on the ultimate prize: maximizing your return on campaigns and the championship in fantasy football!


We provide strategically-led traditional and digital advertising services for our clients. From marketing strategy to marketing plans and the marketing campaigns they define - we can execute and maintain them to drive value for your organization.

Comprehensive campaigns that cover your marketing funnel and reach your audience when and where they need are our specialty. Whatever the mix of outdoor, broad, streaming, pay-per-click (PPC), display or social advertising you need - we can plan and execute for you.

We are Google Ads and Facebook Blueprint certified.




Advertising

What I Learned About Marketing from Fantasy Football

Over the years, VIA Studio has worked with various social media publishing tools, including 

, and more. However, two tools have truly stood out and won our hearts — 

. These tools have consistently delivered exceptional results, making us confident recommending them to our clients and partners.

Social media posting tools allow marketers to manage their social media profiles and accounts through one central hub. Their primary function is scheduling and posting content directly from the tool. Managing social media profiles individually can be time-consuming and make reporting difficult, as metrics, features, and capabilities can differ across social media platforms.
Beyond that service, they can offer additional functions like content and graphic creation, social listening, inbox/comment management, and more!

The first platform we have had a lot of success with for our clients is 

. Agorapulse has a streamlined and easy-to-use interface, and once all of your profiles are connected, the post calendar can clearly show everything that has been recently published, as well as what is scheduled for posting in the future.

Another benefit of Agorapulse is its social listening system. With social listening, marketers can understand how their brand is perceived on social media and the web. Users can create actionable searches to discover what their audience says about their brand — and competitors. Agorapulse listens and captures conversations from social networks, thousands of news websites, and millions of blogs.

In addition to its ease of use and social listening capabilities, Agorapulse’s reporting features are an excellent way to evaluate social performance and discover ideas for future content. We have found particular success with grouping our posts by content type (service offerings, holidays, direct marketing, etc.) using tags to get ideas on what platforms best support different types of content and what days/times are ideal for specific posts. Additionally, marketers using Agorapulse may discover that specific platforms are best suited for certain post types - Agorapulse makes these sorts of insights possible. Finally, all of this reporting can help provide marketers with ROI on their tactics to discover their right social strategy.

The base Agorapulse package costs $49 per user/month. Since the cost is per user, we recommend setting it up with a shared email if multiple team members need to use it. Otherwise, that cost applies to each user.

We typically recommend the Professional pricing plan for our clients ($79/month), especially since plans can be upgraded anytime if additional features are needed.

This is a huge benefit if a member of the creative team is managing your social media. You can easily create and schedule well-designed and well-branded posts using Creative Cloud Libraries and/or Brands, Adobe Cloud files, and Adobe Stock. Having creation and scheduling in one place is a huge productivity boost.

Even if you don’t fancy yourself a designer, 

 has A LOT of templates for you to use, which can give your postings a professional look.

Since Adobe is all about design and creative, the app is very good at developing content like video reels, stories, etc. Scheduling is also built into the mobile app.

Adobe Express allows you to collaborate with other team members on the same files and content.

Adobe Express currently allows up to 3 accounts per channel (Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter)

The biggest downside is the lack of monitoring and response, which is why we also love AgoraPulse!

Adobe Express is less expensive than Agorapulse but also doesn’t have the “social listening” features. Pricing starts at $9.99/month per user.

Whether you are an agency, an in-house marketer, or a small business owner, a social posting tool can help elevate your social content and make your work more efficient.

VIA Studio also recognizes that some tools suit certain needs better than others. We would definitely recommend Adobe Express for users focused on content and graphic creation. Meanwhile, Agorapulse is a better option for marketing-oriented users who are concerned about performance, market share, and ROI. If you need both, they can even be used together!

If you are interested in onboarding a social posting tool but don’t know where to start, 

! We can get you started on social media marketing, create a social media strategy specific to your business and needs, and even provide social graphics art direction to elevate your social presence.

marketplace for this century. But how do you cut through the noise and find the audiences that want to hear you, and want to become your customer? Beyond that,

 holding onto an interested customer can seem difficult. With our experienced staff trained in the latest-and-greatest digital marketing audience targeting tools and development techniques, we can not only help you develop but help you greatly expand your audience of interested consumers.

Social Media & Audience Development

Boost Your Social Media Game: Agorapulse vs. Adobe Express

A common theme from new clients is that they have difficulty tracking their communications and interactions with prospects and customers.

How do you manage thousands of contacts? Do you know who navigates your marketing funnel and at what stage? What marketing and sales efforts are most valuable to your business? While the answer isn’t surprising, the number of options and considerations might be.

 software is vital for any modern marketer. It allows them to manage their prospects and contacts, track their touchpoints and communications with them, and determine which strategies and tactics are most effective at driving results.

Over the years, VIA Studio has worked with many clients on onboarding, managing, and utilizing CRM platforms to achieve their goals. We have experience with enterprise-level CRM projects for large organizations and small to medium-sized business-level CRM integration for start-ups and local companies.

Salesforce and Microsoft Dynamics 365 stand at the pinnacle for large-scale organizations, offering unmatched functionality and customization options, albeit with a price tag to match. They can can quickly reach six-figure annual investments in licensing, onboarding, and administration. Here's what we've learned.

Best-in-class with Sales Cloud, offering detailed pipeline visibility and forecasting.

 Tailor Salesforce to fit your business needs by trimming unnecessary features.

 Can be overwhelming for those without the need for intricate systems. 

 External integrations add cost and management overhead.

 Seamless connectivity with Microsoft tools like Outlook. Users don’t have to spend time switching between platforms and accounts to do their jobs. They can focus on their tasks and know their activities are actively logged into the platform.

 Advanced analytics and reporting capabilities through 

 Custom setups require significant development effort. The time commitment is massive.

 Additional cost for Microsoft licenses, unless already integrated into your IT infrastructure.

lacks many ready-made process automation 

For smaller budgets and simpler needs, HubSpot and Constant Contact offer powerful, user-friendly solutions without the enterprise-level investment.

 User-friendly data organization and sales analytics.

 Intuitive automation flows and scheduling functionalities.

For an advanced technology platform, their sales tactics were developed in the 1950's, requiring you to call them on a phone line.

 Full feature access can become pricey for some businesses. Do we love most of what HubSpot offers? Yes. Is it worth what they charge? Unfortunately, only if you’re a certain size company (with a certain sized budget). There are still some automation processes that we would love to have in HubSpot, but the costs sometimes don’t justify the features and functionality.

Constant Contact recently purchased a tool we used called SharpSpring. These notes take both tools into consideration.

 Easy to use with extensive support and prebuilt templates.

 Exceptional service with quick response times.

Basic functionalities that might not suffice for advanced users.

Choosing the right CRM is a strategic decision that impacts every facet of your operations. VIA Studio's extensive experience across the CRM spectrum ensures you make an informed choice, balancing budget, functionality, and ease of use to find your perfect match.

If the path to CRM enlightenment seems daunting, reach out. We're here to illuminate the way, crafting a CRM strategy that aligns with your business ambitions. 

Our team is equipped to choose or work with your existing CRM software system to manage your relationships with customers and more.

CRM Management

Hubspot

Guidance

Unlocking Growth: Choosing the Right CRM Tool for Your Business's Scale and Success

Just about all major, self-serve ad platforms allow marketers to upload customer lists. These customer lists allow marketers to re-engage with past customers, show ads to newsletter subscribers, or even find new customers similar to their existing ones. Odds are, you already have a treasure trove of customer data residing in your sales reports and email subscribers.

The secret to these operations is your customer data. Many marketers have the data at hand but don’t put it to work. Learn how to utilize the data you already have on hand to improve your bottom line, acquire new customers, anticipate user needs, and elevate your marketing efforts past your competition.

Both Google Ads and Meta (Facebook & Instagram) allow marketers to upload contacts and create audiences based on these contacts. These audiences can then be used for ad targeting.

For example, your company is launching a new version of a popular product, and you believe that past purchasers might be interested in this new version.

Export a list of users who purchased the past version of your product

Upload the list to your ad platform of choice and create an audience

Select the audience as part of your ad targeting

Voila! You’re now officially ready to announce your product to past users and encourage them to explore and purchase the new version.

There are thresholds that your customer list must reach to be eligible to use for ad targeting. On Facebook, the threshold is low, customer lists must be a minimum of 100 users, but recommend a minimum of 500 users for better results.

, the threshold differs depending on the medium you would like to use. For display campaigns, the threshold is 100 active users for customer match targeting. The threshold for YouTube and paid search remarketing ads are 1,000 active users for customer match targeting.

Customer lists can also be used for attracting new potential customers whose demographics and behaviors are similar to your existing customer list.

, after uploading your customer list, you can create “Lookalike” audiences that will seek out and target users who are similar to your original list. To create a lookalike audience, Facebook’s platform leverages information such as demographics, interests, and behaviors from your source audience to find new people who share similar qualities.

Facebook recommends a minimum audience of at least 1,000 users in your customer list for the best results from Lookalike audience generation.

When creating a lookalike audience, there is a percent range to choose how closely you want your new audience to match your source audience. The size you choose depends on your goals. Smaller percentages more closely match your source audience, but larger percentages create a bigger, broader audience. VIA Studio recommends selecting a percentage between 1-5% for Lookalike audiences.

Not only can customer lists be used to target users to buy a new product, but customer lists can also be used to cross-sell additional products that complement the products they have already purchased.

For example, if you sell a high-value product and want past purchasers of it to follow up to buy a warranty, you can upload a customer list of purchasers who brought the original product and use that list to target a campaign that is focused on warranty purchases.

Additionally, if you sell companion products that go with an originally purchased product, a customer list of purchasers can be targeted to sell additional products to improve their experience with the original product. Companion products can be items like shoelaces or cleaning products offered to purchasers of sneakers, cases to protect tech devices, or even tickets to upcoming events offered to users who have attended similar events.

Using customer data in this way is a great opportunity to anticipate customer needs and even inform them of products that they might not be otherwise aware of.

Many products have a life cycle — these products wear down over the course of their usage and need to be replaced at regular intervals. Products like tires, athletic gear, or even filters for HVAC systems or water treatment are examples where end-of-product life can be an opportunity for marketers.

If you sell a product with an estimated lifespan, like brake pads, and you know they should be replaced roughly every 30K-35K miles, and you estimate that they should be replaced at least every 3 years, you can use your customer lists to target users who are due for a replacement.

Simply pull a list of customers who purchased brake pads 3+ years ago and upload them to the ad platform of your choice. Once uploaded to your marketing platform like Google or Facebook Ads, create a campaign specific to these users with a message encouraging them to replace their old brake pads.

Use this execution for any product you offer with an estimated lifespan. Many customers may not realize that it is time to replace it, and the nudge from your ads could be the catalyst for them to do so!

Customer lists have a variety of uses even beyond the examples covered in this article. Many marketers are sitting on a vast collection of customer data that can easily be used in their marketing efforts.

If you have a customer list but are not sure how it can be used for your marketing efforts, 

 today! Our strategy team would love to collaborate and find a way to put your data to work for you.

Let's figure out how your data can benefit your overall business strategy!

Is your digital marketing eating your budget, but not providing value? Do you even know what value it should be providing? We can help. With a fractured and intensely sophisticated landscape, it can be overwhelming. We can help you determine the return-on-investment (ROI) and value of your marketing, and help you get this critical marketing engine humming once again.

Digital Marketing Optimization

Marketing can be informed by data discovery on an ongoing basis. Google Analytics has drastically improved the way we define success with campaigns and projects, but it’s only one tool of many. Our team is well-versed in multiple analytics tools.

Analytics

Putting Your Customer Data to Work

We are less than six months away from Google’s mandated transition to 

. Google Analytics 4 (GA4) was introduced in October 2020, but in March of last year, Google made another announcement:

“On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties.”

Marketers have until the end of June 2023 to complete their migration without losing data on their website or application.

The transition isn’t as simple as opting into the upgrade and creating a new GA4 account/profile. Google Analytics 4 is an entirely new platform that tracks data in different ways, both technically and theoretically. Your transition from the previous version of Google Analytics, Universal Analytics, should be carefully considered and optimized to work within Google Analytics 4’s new methodology.

Universal Analytics profiles will stop collecting data on July 1, 2023, which means the time to upgrade to GA4 is now — and we’ve laid out all the details you need to know.

How Does GA4 Differ from Universal Analytics?

At its most basic level, Google is moving toward an event-based model and away from a session-based model.

Universal Analytics used a session-based approach to collect analytics data. Traditional session-based web analytics platforms, like Google's Universal Analytics, measure the traffic on your site and allow you to track metrics like page views, exits, and bounces. Events-based platforms, like Google Analytics 4, have the ability to track ALL user interactions on your website. When you track events, you can better understand how users are interacting with your website. 

Events were used in Universal Analytics, but they were intended to fill in the gaps of what a user did during the session.

In Google Analytics 4, using the event-based approach, there is greater visibility into the user, and their numerous potential interactions with your brand across website sessions, devices, and even platforms (e.g., website v. mobile app interactions). Additionally, with greater control of what data and activities you want to capture as events, 

you can now track a user's lifetime interaction with your brand as they naturally switch between their mobile phones and computers or your website versus your applications.

 Google Analytics 4 also has the benefit of being able to track both website and mobile application activity.

An additional benefit of Google Analytics 4 is that it recognizes that websites can be monetized in various ways. Whether you run an eCommerce website, or a subscription-based website or you are a content producer who relies on ad revenue, 

GA4 has a monetization tracking service for you

[GA4 eCommerce Monetization Report Example]

What Do I Need to Do Before Upgrading to GA4?

The first step to upgrading your website tracking to GA4 is to evaluate the role your website plays in marketing and what you want to continue tracking from your Universal Analytics account.

One of the first things to assess is the role your website plays in your business. Consider the following:

Is your website a storefront where your products can be ordered?

Focus first on your eCommerce integration and monetization reports.

Does your website fulfill a lead generation function for your business?

Optimize tracking to focus on form submissions and passing data along to your CRM or internal sales systems.

Is your website informative of your organization’s mission and service, or perhaps it provides information on your physical storefront?

Focus first on content tracking and how users find and navigate your website.

Is your website focused on generating and publishing new blog or news content?

Focus on page interactions like pageviews and scroll depth. If your website is Google Ads supported, be sure to set up the Publisher Ads report in the Monetization reports menu.

Once the role of your website is defined, it's time to start mapping the events you want to record. The specific events tracked are dependent upon your business needs, but below are some that our team regularly sets up for our clients:

 Product add-to-cart, check-out initiated, check-out completed, etc.

 Contact forms, lead gen forms, newsletter signups, etc.

Telephone numbers, email addresses, individual profiles, etc.

Social profiles, subsidiary websites, additional information, etc.

Fliers/brochures, free software, media assets, etc.

Determine how much of a blog, news story, or case study is being read.

After event tracking is documented, you’ll need to determine the priorities of your KPIs (key performance indicators). Your primary KPIs will relate to your website’s role in marketing — for an eCommerce website, your primary KPI should be transactions and revenue. Whereas the KPI for a lead generation website should likely be form submissions. Regardless of which KPI you identify as primary, make sure it is being recorded and set as a conversion in the events report or account admin.

The easiest way to upgrade to GA4 is from your existing Universal Analytics account, using the 

. From a technical standpoint, there are a variety of ways to complete your setup. To use the GA4 Setup Assistant, you need to have an Editor role for your existing Universal Analytics account. The tool can be used in tandem with an existing Universal Analytics account or with a brand-new GA4 account.

The GA4 Setup Assistant wizard offers a variety of useful features including:

Copies the property name, website URL, timezone, and currency settings from Universal Analytics property.

Creates a connection between Universal Analytics and GA4 properties

Sets the GA4 property to receive data from the existing Google tag, if users choose to reuse an existing site tag.

NOTE: The GA4 Setup Assistant wizard does not backfill your new GA4 property with historical data. Your GA4 property only collects data going forward. To see historical data, use the reports in your Universal Analytics property.

If you use Google Analytics, it is critical that you complete the upgrade to GA4 prior to the July 1st cutoff date. Avoiding reporting gaps will help ensure you are able to stay up-to-date on the performance of your digital marketing efforts.

If you or your team don’t have the capacity to manage this upgrade process, your digital transformation partners at VIA Studio are here to help!

We’ve already transitioned numerous clients to the new GA4 platform — and have experience in a variety of implementation methods, including CMS/plugin implementations, Google Tag Manager implementations, and more.

 is equipped to audit your current tracking setup, provide optimizations/recommendations, and handle the upgrade on your behalf. Reach out to us with your Google Analytics 4 needs through our 

Stay tuned for the next blog in our Google Analytics 4 series by 

Effective branding and marketing are the outlays of solid processes. We've spent years honing and adapting our processes at every level of our work to provide them to our partners.

Process

Now is the Time to Upgrade to Google Analytics 4

Welcome to the final installment of our Email @ 50 series. For the last article, Email @ 50 contributors got together and discussed on Slack everything that they learned from writing this series and what they expect out of the future of email. Read through the transcript below!

Based on your experience writing articles in this series, what did you learn about email with respect to your discipline?

 For me, it was a good opportunity to take a step back and see how far we've come with email marketing over the course of my career. When I got started in advertising/marketing in the early 2010's I feel like we were just scratching the surface of marketing emails—mainly improving design and layout and trying to determine the best practices for email on mobile.

I also remember a lot of conceptual ideas regarding automation, customization, and using data to better improve the user's experience that are now common practice. Things like abandon cart emails, auto-response emails to lead forms or reservations, or responsive design that looks good on all devices.

 is by far the best tool at this point for fast email development that works across the board. Putting together a list of tools, it with Litmus provides the best experience right now if you are making emails by hand, after looking back at our old process of developing emails, it’s a night and day difference.

I was surprised to find that majority of emails in 2020 were opened on a phone as opposed to desktop... Makes design simplicity that much more important. Design has always been tricky for email specifically, but when you are working with so many different constraints and devices and platforms. There's so much that works on one and not on another that the most important thing in email design really is to reduce clutter or anything that isn't absolutely necessary to get the point across - Rule of thumb: Aim to create as clean a design as possible, and you will likely enhance the user experience. The fact that mobile email has taken over desktop just backs up the need to keep a single column layout, simple, large CTA's and headlines, legible fonts, high contrast etc.

 What remains your biggest hurdle when it comes to email marketing?

Nick Wunderlin

Journal Entries

How Marketing Amplifies Value: A Strategic Approach to Growth

What I Learned About Marketing from Fantasy Football

Boost Your Social Media Game: Agorapulse vs. Adobe Express

Unlocking Growth: Choosing the Right CRM Tool for Your Business's Scale and Success

Putting Your Customer Data to Work

Now is the Time to Upgrade to Google Analytics 4

Email @ 50: Retrospective + The Future of Email

WARE + VIA Studio: A Partnership that can Handle the Pressure

Parched Madness 2021 Recap

Email @ 50: Email Marketing Still Works... Half a Century Later

Email @ 50 Series: A Brief History