Digital Marketing Optimization
Apple iOS 14 Privacy, Facebook, VIA and You
By:Ben Wilson on 1/28/2021
Looking at the major impact that Apple's new privacy-focused iOS 14.4 will have on the world of privacy - specifically digital advertising. We'll look at why this is important, why Facebook is scared, and what we at VIA think about it.Read More »
We Don't Sell Products - How Do We Measure Success with Our Website?
By:Ben Wilson on 8/25/2020
Director of Strategy Ben Wilson gives you some strategies to a very valuable (and common) question.Read More »
When to use Google Search Ads (Adwords) vs Facebook and Instagram Ads?
By:Ben Wilson on 7/23/2019
Knowing your audience and your goals will allow you to determine whether Facebook or Google Ads is a better choice for advertising your business.Read More »