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Digital Marketing Optimization

Privacy & Compliance
Apple iOS 14 Privacy, Facebook, VIA and You

By:Ben Wilson on 1/28/2021

Looking at the major impact that Apple's new privacy-focused iOS 14.4 will have on the world of privacy - specifically digital advertising. We'll look at why this is important, why Facebook is scared, and what we at VIA think about it.

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We Don't Sell Products - How Do We Measure Success with Our Website?

By:Ben Wilson on 8/25/2020

Director of Strategy Ben Wilson gives you some strategies to a very valuable (and common) question.

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UTMs - Everything You Need To Know About

By:Nick Wunderlin on 1/27/2020

Strategist Nick Wunderlin breaks down everything you need to know about Google's campaign tracking variables - UTMs (Urchin Tracking Modules). One of the best ways to track effectiveness of your digital marketing.

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When to use Google Search Ads (Adwords) vs Facebook and Instagram Ads?

By:Ben Wilson on 7/23/2019

Knowing your audience and your goals will allow you to determine whether Facebook or Google Ads is a better choice for advertising your business.

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Getting to know your followers with Facebook ads

By:Ben Wilson on 2/16/2016

How a little time, love, tenderness and VIA's process can take that to the next level.

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