You’ve created the next home innovation at the FirstBuild Mega Hackathon. Now you either need to sell that idea to a company or, if you’re going the startup route, need to attract additional funding to scale up production and attract an audience. In essence, you need to build a brand. We’re here to help with that next step.
Create a Brand Identity
That product needs a catchy name, a professional logo, consistent colors, and a positioning statement that identifies your brand and unique value proposition as succinctly as possible.
Build your Brand Attributes
All the supporting elements of your brand identity, including, but not limited to – photography, illustration, video, voice and tone.
Develop the Communication Strategy
Know your Audience
It’s important to understand where your potential audience is, and how they engage, before you start building a website and other profiles.
Website & Web App
Not only should your website tell your story and created incentives to either connect or purchase, you should also find engaging ways for them to connect to your product after purchase.
Social Media Profile & Business Pages
It’s expected that your business be represented on social media. Luckily, it is a low cost way to market your product.
Now that you know your audience, focus your efforts on creating relevant content and finding the publishing channels that fit their wants and needs.
Iterate the Product Design
Software products are never truly “finished”, and the same is true for home appliances. Using the research and communication tools described above should give you insight into how to evolve your products and make them even more engaging and useful to your consumers.
VIA Studio is Here to Help!
VIA Studio Joins Google Apps Authorized Reseller Program
By:Jason Clark on 3/25/2010
VIA Studio today announced it has become an authorized reseller of the Google Apps suite of communication and collaboration tools. VIA Studio provides setup, integration & support services for businesses and organizations using Google Apps.Read More »