Graphic Design

The Rebuild


Shawn Coots

on 12/11/2012


At VIA, we ease our clients into redesigns, making them as painless as possible. However, when we all agreed it was time to rebuild the VIA website, we might’ve gotten a bit hysterical. Being your own client is very freeing since there are no rules or budget restrictions, but that’s rarely a good thing. After a few too many meetings about our pet project, we decided too take a break.

Meanwhile, several team members and I attended a few industry-leading conferences over the summer, all of which described a shift in how we build for the web. That shiny future we’re all rushing toward is focused on two goals: Content and Mobile. Okay, so we’ve reviewed the analytics to support this theory – now what?” Using what we learned, the team revised our internal processes with greater focus on content development. This new process recharged our batteries, laying out the plan for a new VIA website. So, dear reader, we’d like to invite you to take this journey with us. We’ll be posting our progress each step of the way.

Share to

Related Posts

Graphic Design
The best things in life are free… Except for good type.
The best things in life are free… Except for good type.

By:Mitch Wiesen on 5/17/2021

Why you should budget for typefaces in your next creative project.

Read More »
How to Make Your New Photos Look Vintage

By:Mitch Wiesen on 9/1/2020

I’ve always been drawn to the warm, friendly way film captures reality. I found my first analog camera, a Canon AE-1, sitting on a blanket at a flea market at age 14, and I was enamored.

Read More »