At VIA, we ease our clients into redesigns, making them as painless as possible. However, when we all agreed it was time to rebuild the VIA website, we might’ve gotten a bit hysterical. Being your own client is very freeing since there are no rules or budget restrictions, but that’s rarely a good thing. After a few too many meetings about our pet project, we decided too take a break.
Meanwhile, several team members and I attended a few industry-leading conferences over the summer, all of which described a shift in how we build for the web. That shiny future we’re all rushing toward is focused on two goals: Content and Mobile. Okay, so we’ve reviewed the analytics to support this theory â now what?” Using what we learned, the team revised our internal processes with greater focus on content development. This new process recharged our batteries, laying out the plan for a new VIA website. So, dear reader, we’d like to invite you to take this journey with us. We’ll be posting our progress each step of the way.