Here at VIA Studio we have many projects that are “Search Engine Optimization” projects. What many people don’t realize is that their perception of SEO is what we are increasingly seeing as just general “Optimization”. This misconception is common because people sometimes equate search engine rankings with site success, which is not always the case.
Let’s talk about some other forms of “Optimization”
When developing the architecture of a website, at many steps along the path you are balancing your own experience and perception with the goals and of the client. Of course the visitor to the site is the main focus, but at this step in the process there is a bit of guesswork as to how the visitor will expect and behave. You usually have to make many choices for the visitor in this process. How a visitor actually uses a website could differ greatly
Case 1: The site ranks well in the search engines, but visitors to the site are not acting.
In this case, your SEO is a success, but since people aren’t acting, you may need to optimize the design of our site. A/B Testing is a good idea for this.
Case 2: Visitor
Ultimately, the search engines want the same things that your site visitors want. Outlined below are some of our considerations.
Search Engine Optimization
VIA Studio Joins Google Apps Authorized Reseller Program
By:Jason Clark on 3/25/2010
VIA Studio today announced it has become an authorized reseller of the Google Apps suite of communication and collaboration tools. VIA Studio provides setup, integration & support services for businesses and organizations using Google Apps.Read More »