Creating innovative, well-considered strategies relies upon experience and knowledge - but also the ability to research, find facts, and identify trends and opportunities. We provide this service to clients who are challenged with new platforms, new markets and new technology. Naturally curious, we like to stay up-to-date and ahead of the curve for our own knowledge, and for the benefit of our future work.

Below is a selection of journal entries for some of our most recent research subjects.

Research

In recent years, data privacy has become a hot-button issue that is rising not only in the consciousness of your audience, but in the eyes of the law. With legislation like California's CCPA and the European Union's GDPR, many businesses that handle user data need consultation, strategic planning and development help to remain in compliance (and handle their user's data with respect and care).

Privacy & Compliance

Analysis

Strategy

A Critical Look at Spotify's Algorithms, Or: How I Learned to Stop Worrying and Love the Algorhythm

Researching and planning is key to effective marketing strategy. We use data, insights, our gained knowledge and research born from curiosity to plan inventive, value-drive marketing plans for our clients.

Marketing Strategy

2020 Marketing Survey Options

If you need to sell online, we’ve got you covered. From simple selling strategies to complex subscription models, we’ve built them all. Our clients with ecommerce process tens of thousands of dollars per month through our systems. From Shopify integrations to WooCommerce workhorses to Magento installations and beyond, we’ve built and managed them all, safely and securely.

Ecommerce

Our strategy team can provide you with an unbiased look at your brand and marketing to give you the perspective you need to make the next move the right move. We provide audits at all levels - high-level, comprehensive marketing audits down to platform-specific social media auditing to SEO audits of your websites. In addition, you receive our hard-earned insights, recommendations and a roadmap or plan to move your forward.

Auditing & Roadmapping

Development

How To Adapt Your Business During the Coronavirus Pandemic

Nintendo's Strategy to Fight the Console Wars

Is your digital marketing eating your budget, but not providing value? Do you even know what value it should be providing? We can help. With a fractured and intensely sophisticated landscape, it can be overwhelming. We can help you determine the return-on-investment (ROI) and value of your marketing, and help you get this critical marketing engine humming once again.

Digital Marketing Optimization

Marketing Campaigns

Search Engine Optimization isn’t just a buzzword - it’s a mindset. We think strategically about how we write and develop our websites to provide useful, informative user-facing content that provides maximum search engine value. Using the latest analysis, tracking and reporting tools, we keep your website and its content ahead of the curve and atop the search rankings.

Research

A Critical Look at Spotify's Algorithms, Or: How I Learned to Stop Worrying and Love the Algorhythm

2020 Marketing Survey Options

How To Adapt Your Business During the Coronavirus Pandemic

Nintendo's Strategy to Fight the Console Wars

When to use Google Search Ads (Adwords) vs Facebook and Instagram Ads?

VIA Studio at SXSW 2017