Advertising
Finding the Right Mix for Your Marketing: SEO vs Paid Search
By:Jason Clark on 3/28/2025
Aside from your email list (you DO have an email list, right?), search engines consistently drive some of the most valuable traffic for business websites. Users who actively seek your products or services through search engines are often ready to convert, making this traffic particularly valuable. At VIA Studio, we recommend a balanced approach: leveraging both Search Engine Optimization (SEO) and Paid Search (PPC) tactics. SEO offers sustainable, long-term growth, while Paid Search can deliver immediate results.
Read More »What I Learned About Marketing from Fantasy Football
By: Nick Wunderlin on 8/9/2024
As a Strategist, I have overseen numerous marketing campaigns. In my personal life, I have also overseen countless fantasy football teams. Between my time as a marketing strategist and a make-believe football coach, I have found many parallels between the roles.
Read More »Spotify - A Low Barrier Option for Entry into Streaming Ads
By: Nick Wunderlin on 3/10/2020
Recently VIA Studio launched our first streaming audio campaign for the Jewish Community Center of Louisville on Spotify. The process of setting up and launching this campaign could not have been any easier. In this blog post I hope to share some of my lea...
Read More »Facebook ads that really work
By:Ben Wilson on 1/3/2020
Facebook offers a wild array of different ad formats. Here are a sample of some high-engagement examples that we’ve used in the past year: “Mayan Café Catering” Facebook Video Template for The Mayan Café Preview this Mayan Café video template ad in...
Read More »