Summer 2023 Social Media Management Platform Review

From time to time, we do a deep dive and a comparison of social media platforms and tools, but it’s been a while and a lot has changed so we’re back!

We know that staying up-to-date with all the social media platforms and tools out there can feel overwhelming, but when it’s in your wheelhouse like it is ours, it’s simple. This blog offers an uncomplicated overview of our top social media management tools, their features and functionality, and more.

Even if you have no intention of switching up your tool, having an awareness of options helps keep your perspective open — especially if you need to make a change in the future.

These requirements are focused on small-to-medium-sized businesses or brands that are seeking a robust, thoughtful, but economical way to manage their social media with one person or even a small team. Here are the basic requirements:

3. Customer support / response management

While these are the non-negotiables, we decided to cover some additional features that your team might find valuable within this review, too.

The use of social media for businesses is overflowing with opportunity — and the importance of having a tool that’s reliable, ever-evolving, and easy to use is paramount to the success of your workflow and social media presence.

We reviewed the following four well-known and trusted social media management tools. They fit our top six requirements, with varying levels of features and quality:

 and gets you all the basics in the list above plus a few handy features such as profiles, keywords, location monitoring, group, profile, and post-level reporting, paid social tools, CRM tools, and more. At VIA, we’ve used the Professional Plan with a few more features and have found that it’s reliable and easy to use, but the reporting isn’t advanced for the price — however, if you use it in tandem with other tools, you’ll find it more useful.

Sprout doesn’t have a “grid-view” feature for platforms like Instagram which has become increasingly important over the years for brands that want to curate an aesthetically pleasing feed, or have a specific order of content they need to stick to. This plan only includes one user and five profiles, so if your business has over five profiles and needs to set up a workflow, you’ll need to upgrade to a different plan or consider a different tool.


✅ 5 profiles, 1 user, response management, TikTok, Google My Business, basic reporting features

❌ Team workflows, advanced reporting features, grid view

 offers quite a bit. We recently presented one of our long-time clients with several social media tools and this one fits their needs best for their budget and needs. They even added one additional user for an extra $10/month — allowing VIA to manage from one login, and their team to approve and comment on content with the other. We’ve set up a nice workflow with our client, have helped them save time monthly, and allow them to manage two brands for a good price.

Let’s get into the features of this plan! You get team workflows, calendar notes with the ability to “assign”, IG grid view, social listening, and posting to 10 profiles.

This platform isn’t as user-friendly as Sprout. There are a lot of buttons everywhere so if you aren’t tech-savvy or don’t have someone to teach you about all of these features and which are most important to your needs, it might not be the best option. They currently don’t include TikTok which is a big con for a lot of businesses.


✅ 10 profiles, 1 user, response management, grid view, basic reporting, calendar notes

❌ TikTok, not the best UI /  UX, advanced reporting

They have three more plans for your consideration 

Hootsuite is highly esteemed for its social media management tool that boasts a robust set of features and plugins, at a pretty standard price. Their 

grants three users access to manage, schedule, post, and analyze data on up to 20 social profiles. Hootsuite's reporting features are a bit more advanced than some of the others mentioned in this blog — with the capability to measure against two competitors, create customizable reports, and more.

On the downside, Hootsuite has countless features and buttons that can be confusing to navigate, and even redundant for some social media marketers.

✅ 20 profiles, 3 users, response management, TikTok, team workflows, reporting features, grid view

❌ Lots of features and buttons that can be difficult to use 

Find a plan that fits your business or brand needs 

Loomly is similar to Agorapulse and even HeyOrca (which we aren’t covering in this blog), in many aspects. Our team at VIA hasn’t spent a ton of time on Loomly, but we’re no strangers to this tool. Their most basic plan starts at only $26/month, but we’re going to explore Loomly’s 

 since it meets the requirements we’ve outlined above. For 

, this plan gets 14 users access to 35 social accounts, team workflows, response management, and some pretty standard reporting for the price.

Loomly isn’t as competitive of an option as some of the others in our review, but it’s a decent option that meets the basic requirements.

✅ 5 profiles, 14 users, response management, TikTok, basic reporting

❌ Not the best UI/UX, advanced reporting

Overall, Hootsuite offers the best mix of features for the requirements listed above, and the best set of optional plugins, all for the best price in the market.

Sprout Social is a close second, but its higher cost, lack of extensibility, and lower-quality reporting make it second best.

Agorapulse and Loomly are solid options if you or your team are looking to spend less money on a social media management tool and aren’t in need of a ton of features and reporting capabilities.

If you found this blog helpful, subscribe to our 

 and get the latest content, VIA news and culture, and client work in your inbox. If you’re not ready to commit to a few annual newsletters, you can check out the rest of our content 

marketplace for this century. But how do you cut through the noise and find the audiences that want to hear you, and want to become your customer? Beyond that,

 holding onto an interested customer can seem difficult. With our experienced staff trained in the latest-and-greatest digital marketing audience targeting tools and development techniques, we can not only help you develop but help you greatly expand your audience of interested consumers.

Social Media & Audience Development

Social Media Tools: VIA’s Review of 4 Platforms With 6 Must-Haves

One of the definitions of  ‘strategic’ in the Merriam-Webster dictionary is 

“of great importance within an integrated whole or to a planned effect.”

When you think about a social media strategy, what comes to mind? Do you think there’s little ROI? Do you wonder how your business can go viral on TikTok? What’s the most impactful way to tell your story? Do you wonder how it fits into your business goals? A winning campaign and an online presence that makes users want to convert and advocate for your brand are only possible with a plan.

In short, a social media strategy is a piece of the puzzle in bringing your business goals and objectives to fruition. In today’s digital world, the question isn’t about if your business should be on social media — the question you should ask yourself is 

Social media may not be your primary driver of conversions, but it should be a part of your overall business strategy as social media poses unique opportunities that other forms of marketing don’t. It allows your business more visibility, networking opportunities, and can allow you to direct visitors to your website. Beyond that, the use of social media is growing and changing, and in such a competitive and oversaturated space, marketers and business owners have to consistently show the value of their offerings in relevant ways.

In January 2023, 

 released the following social media statistics:

4 billion people across the world use social media

Over 75% of the world’s population 13+ use social media

93% of internet users are social media users

Social media has become an integral part of most of our lives — people of all ages, from all walks of life, and parts of the world. Consumer behavior is changing more rapidly than ever, and

 many never interact with brands, products, and employees face-to-face, and instead rely solely on social media and websites 

for information, to build rapport, decide if they want to purchase a product or service.

Influencers and everyday people are sweeping the internet with brand and product reviews, and consumers no longer have to churn through four pages of Google reviews to get the scoop. Folks create and share

) interactions with a brand or product on TikTok, Instagram reels, Facebook and Instagram Stories, Reddit, and many other platforms. 

Not having negative reviews isn't enough when your competitors have built a network of loyal customers. 

The time to re-evaluate and build a meaningful social media presence is now, and our 

Social media strategy entails many moving parts, all of which are always evolving and changing over time. Before we get into those, remember that a strong social media strategy is consistent, integrated, and thoughtfully planned.

Use the following to guide the creation of your social media strategy.

Let’s start here because without clear goals or an objective in mind, you’re left without the key piece: strategy. The first step is outlining the result you want to achieve. Are you looking to build awareness of your brand? Do you want to establish yourself as a thought leader? Clearly define your objectives before anything else.

A tip to keep in mind when outlining your objective(s) is to keep them aspirational but achievable. You might consider starting with an objective for the first 3-6 months of your new or revised social media strategy, allowing you to measure your performance and make adjustments later.

The marketing funnel is a promising place to start.

This is a big one and a key piece to a larger conversation. You must figure out how your 

 and brand story will be expressed on social media.

. Social media KPIs might include impressions, click-through rate (CTR), video views, website traffic, and conversions.

This step requires you to analyze your current customers and conduct industry and market research. Tools like Google Analytics can help you uncover audience demographics, website entrances, most-viewed content, and more, to help you define your audience.

Your business probably has several audiences, but are all of them on social media?

You should assume that almost every step in developing a social media strategy warrants research. By 

conducting an industry and competitive analysis

, you can get a deeper understanding of what your competitors are doing and what your audience needs. Stay up-to-date on the latest social media trends (subscribe to free resources like 

), discover helpful existing or emerging tools, and more.

Depending on what product or service your business offers, it might not be lucrative to be on every social media platform.

LinkedIn, the world’s largest professional networking platform, probably isn’t fitting for a local clothing boutique, but TikTok or Instagram might be where their ideal customers and competitors are.

Content types go beyond images, blogs, and videos. They also come in the form of reviews, emails, user-generated content, case studies, PR, podcasts, webinars, and more. Consider which content types support your objective, product/tool, and audience needs.

Also, stay tuned into trending content and popular content types when planning and creating.

Money definitely talks when it comes to social media.

If you’re ready to pay to play, even if you don’t have a big budget, but you’re unsure of how to get the most out of it, consider partnering with marketers who do. Our strategy team is no strangers to planning and executing successful social media campaigns.

At VIA, we believe you must foster connections with clients and followers, and that looks like being personable and proactive.

If followers aren’t chatting with a bot, then be human. Be solution-oriented and engage with people in your business via DMs, a post, etc. Suggest quicker ways they can contact your business in the future, offer your business email, and more. Consumers and customers don’t want to feel like a transaction, but at the same time, they’re looking for an easy and intuitive shopping experience.

Refer back to your KPIs, get ready to roll your sleeves up, and dig into the world of Google Analytics, Data Studio Dashboard, Google Trends, and any other tools you’re using to measure performance.

Revisit your strategy to make adjustments that align with your goals.

There’s a lot that goes into social media marketing. If you or your business needs help creating a social media strategy, building one from scratch, or if you’re having difficulty getting your team started with the foundational pieces to build an impactful social media presence — your friends at VIA are around to help you reach your goals.

If you’ve been upping your strategy with our 

Content strategy is the delicate art of deciding what to say, when to say it and where to say it. Contemporary audiences interact with your brand on many different platforms at different points in their journey to becoming a customer. Through our user-focused content processes, we can help you make informed decisions on what to say, when to say it and where to say it.

Content Strategy

11 Tips to Build an Impactful Social Media Strategy for Any Business

Artificial intelligence (AI) is proving to be valuable in the digital world, and is only expected to grow in its capabilities, usage, and need. And whether we like it or not, most of us use or encounter AI daily, be it through facial recognition, smart home devices, voice assistants, and more. Knowing it’s a part of our everyday lives doesn’t make it surprising that the use of AI in content creation is rising, thus sparking questions for many brands, business owners, and copywriters around the globe.

Is AI effective in creating content? Do I miss out on the human element when using AI writing tools? What is ChatGPT? How can I best use AI in writing for my company or clients? Will AI replace my job?

If you’re staying in the know, you might have seen many content and marketing thought leaders saying something like, 

“AI won’t replace writers, but writers who use AI will replace writers who don’t.” 

This statement is eliciting various reactions and opinions, but one thing is certain, the use of AI in content creation is growing and creators of AI tools will continue finding ways to make them more effective.

The reality is, the brands that aren’t producing relevant, high-value content frequently are falling behind — and AI helps mitigate this issue as it allows writers to produce more content and to do it faster.

Good human writing doesn’t just happen, it requires time, thought, and practice. Writing is an involved process, and writers who generate blog content likely follow or consider the following factors: research (topic/SEO), topic selection, content outline, content creation/writing, review/edits. Today, AI writing tools can help writers streamline some steps in their writing process and make the writing better — and in some cases, these tools can even generate an entire piece. The question is, how quality and accurate of a piece can AI generate? Some writers utilize AI writing tools exclusively for content outlines, while others add inputs that generate entire blog articles. In either case, 

the more the writer knows, or the better the writer, the better the output.

 And still, we must not forget about the limitations of AI (hang tight, we're almost there).

What are the Pros and Cons of AI Writing Tools?

While AI is intelligent, it’s not perfect. It has its own unique advantages and disadvantages, and just like any other tool, the strategy team at VIA encourages brands to consider how AI affects their writing approach. Let’s explore some of the pros and cons of AI for writers, content creators, and the advertising industry overall.

 Regardless of how it's used, it will save time. What previously took hours, can take minutes with AI-assisted writing.

 It’s probably more expensive to hire a human than to use AI writing tools. Start ups, businesses with a tight budget, or those that lack resources to hire/support writers might consider AI tools.

 Every AI writing tool varies, but some can generate blog topics, assist with SEO, generate location-based messaging, and more.

 AI is still fairly new, and it’s bound to improve with time to make writing easier, faster, and better. Right now, it’s the worst it’ll ever be.

Using AI tools frees up time which allows writers to focus on other aspects of their work.

AI can’t replace storytelling. Most AI writing tools can’t accurately capture brand voice or write compelling copy that resonates with users the way a skilled writer can.

 AI can only execute what it’s trained to do, therefore there are limitations in its outputs.

 In addition to grammar, syntax, and punctuation errors, AI generated content can include inaccurate information and even risk plagiarism as it scrapes the internet for existing information on topics.

AI tools attempt to replicate humans/the real world, but they aren’t effective in generating content with human emotion, nuance, conviction, and experiences of a specific person/brand.

AI writing tools shouldn’t be seen as technology that will replace humans, but rather as a supplemental tool for writers. Ultimately, AI writing tools pose a variety of benefits and writers should 

leverage AI to produce better content in less time.

Popular AI Writing Tools and Technologies

If you’re new to the world of AI, or just want to learn more about the various writing tools and technologies in the market, this is a good place to start. AI is piquing the interest of not only our strategy and creative departments, but our clients and friends of VIA, and as we gain more experience using AI tools and technologies, we will update this blog.

 - Developed by OpenAI, the same company that created 

, the AI art generator, ChatGPT has gained a lot of hype in the last few months. With its language model, humans can ask questions and receive outputs, feed ChatGPT a prompt and have short and long-form copy in seconds, and more. Since ChatGPT is fairly new, it’s still developing, meaning there’s room for improvements. OpenAI’s website includes a section on ChatGPT limitations and states the following, 

“ChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers.”

Learn more about ChatGPT, GPT-4, OpenAI, and more

 - This generative AI platform allows people and businesses to create content in various forms, including but not limited to, social media copy and video script copy. Jasper’s website includes eight ways the tool can help its users unlock their creative potential 

 - This AI platform is another popular tool used to generate content. Writer leans into its capabilities to learn a brand, including voice, style guide, and more, to generate content. Explore more about the product 

I’ve attended two conferences/events since October 2022 that co-founder and CEO of Writer, May Habib, has been a guest speaker. I’ve been able to learn about Writer, its capabilities, and how to most effectively use the tool.

Though AI tools and technologies are generating mixed opinions, reviews, and even uses, the reality is that AI technologies will continue to grow and be used in society.

It’s important to know how your industry will be affected by AI, and how you can use AI as an opportunity to reach your business goals, save money, and be more efficient in your approach.

 and how our strategy and design departments can help you reach your content strategy, copywriting, and branding goals. 

 AI Writing: Pros, Cons, Insights, and Powerful Tools



One of the key components of developing and establishing a long-lasting brand is considering your competition, your industry as a whole — and your position relative to both.

At VIA Studio, an industry competitive analysis is part of our tried and true Brand Strategy process and like other elements of our process, this one guides the work in rebranding or developing a brand.

allows us insight into similar organizations. We conduct a thorough audit of our clients’ competitors' messaging to understand how they position themselves.

Understanding the space your products and brand occupy in the market and in the mind of your consumers is critical — and studying your competitor's position helps you understand yours more clearly.

More often than not, your organization has several competitors or organizations that offer similar products. When we conduct an audit of other brands in the same industry, we get one step closer to identifying the 

 of the top players in your industry. Our audit turns into something more actionable with insights and recommendations for our clients.

in tandem with our industry competitive analysis. Similar to the industry competitive analysis, the visual brand analysis is an audit of all the current branded elements, online and offline, and allows us to analyze competitors’ usage of color, typography, design, and illustration.

, a leader in the beverage alcohol industry, through our immersive Brand Strategy process and the industry competitive analysis we conducted for them early on provides a good look into this work.

At the beginning of our Brand Strategy process, after interviewing their stakeholders, we audited the messaging and brand focus of eight of their top competitors.

After a thorough audit of each competitor one by one from a messaging and visual standpoint, we looked at them relative to Provi. This process allowed us to better understand what aspects and UVPs of Provi we wanted to elevate and lean into — and how we could separate Provi from all of their competition.

Determining the similarities and differences between your brand and your competitors’ or entire industry allows you to think more about how you can reach your consumers more effectively.

Left: Logo comparison. Right: Brand color comparison.

VIA Studio looks at your company's logo and color palette compared to your competition to help give you a competitive edge in your brand positioning.

Brand Competitor Identity Comparison

Now more than ever, brands are fighting to catch and maintain consumer attention — and all the elements of your brand together affect how users engage with or consume your brand.

Our team considers how messaging and visuals work together to establish your position. We believe that all parts of your brand must support each other and work together.

You could have the most useful product on the market, but without a solid brand positioning, messaging, and identity/design to back it up, it will be harder to see the value and cohesive, clear purpose in what you’re offering — and that’s why we see these audits as necessary. They truly allow us to map out where your brand currently is, and where your competitors are so that together we can determine where you need to go.

Website screenshots of Provi, Back Bar, and Blue Cart.

VIA Studio helps companies like Provi develop and understand their brand positioning amongst competitors.

Brand Positioning

The biggest value in conducting these two analyses is that you gain a clearer picture of your brand, your goals and mission, and how to bring those into focus. 

This process opens the door to pivotal questions that lead you to build an impactful, long-lasting brand.

What is my position in the industry relative to my competition?

Do my messaging and visual branding materials convey my product/organization's value?

What are my UVPs and are they clearly conveyed?

What UVPs are my competitors leading with and why?

Do I want to utilize the same colors used by other brands within my industry? Why or why not?

Do the visuals and illustrations support my overall message and brand 

 if you think our approach is a match for your needs.

Positioning Your Company for Differentiation

 at VIA Studio is two components: Brand Strategy and Brand Identity. 

 is a process that helps you find the unique values of your organization and your value to your audience, and defines how you can best communicate that value. 

 is the outward expression of your company, and is crafted from your logo, colors, typography, as well as the rules that govern how they are implemented. A great identity reinforces confidence in and awareness of your brand.

Branding

Branding Behind the Scenes

Welcome to our 12th annual Holiday Gift Guide!

Each year, our team puts together our top, hand-picked gifts to help you explore new ideas for everyone on your holiday list. Our gift ideas include everything from experiences to tangible, practical, affordable, and sentimental gifts. We hope you enjoy browsing our 2022 Holiday Gift Guide!

Divider

Contrary to popular belief the Happiest Place on Earth™  isn't Disney World, it's actually Woman-Owned Wallets in NuLu. This little shop which I lovingly refer to as "Woman & Woman First" (Portlandia anyone?) is sure to put a smile on any Millennials' face and make them forget about all those student loans during the holiday season. All of their products are made by women, hence the name. Their selection of stickers makes perfect gift toppers because sometimes it's what's on the outside that counts.


Woman-Owned Wallet | Stickers

For your many many friends that became pet parents during 2020, you'll find just the right gift at The Dog Shop. From treats for you to your Scooby-Doo this shop will leave them begging for more. My personal fav is the Dogs Are The New Kids Tee. Did I buy one? No, I bought two.

Pet Parent Tee 

Take a class together! For the person that has everything, the one thing they are missing is more quality time with you! Memories made together is timeless, priceless, and gift wrap free. For those of you who happen to find yourself in my neck of the woods, check out New York Kitchen for a wide range of classes from cooking to candles and everything in between.



New York Kitchen

From Andy Weir, author of "The Martian". Recently out on paperback, this is the best science fiction book of the last five years. Super fun read, and also one of the best audiobooks I've heard. Yes, I'm a nerd. I've both read and listened to the book. It's that good.

Project Hail Mary

Some friends and I booted up a dance music event company two years ago. Since then we've hosted over 30 live-stream and in-person events. It's been really fun to bring people back together. With the branding, I've been asked if I'm part of a cult now, so I'll take that as a compliment. Get your space necklace here!

TRANSMIT Medallion Necklace

I remain an avid art collector and having seen great art and memories fade by the sun, I am an advocate for putting that art in a nice frame with UV glass. I've been using Deck the Walls in St. Matthews for years, and they have never let me down. The owner, Chasson Higdon, is honest and friendly and has great taste in art. Tell him we sent you!

The Gift of Framing

...and throw in some reliable cords with that. This is how boring my life is now. Our house is littered with ancient USB chargers, and now that my last micro-USB device (buh-bye old Kindle) has been retired, USB-C is ubiquitous. Still, for some reason, I'm always searching for a charger. This charger has great ratings and is supposed to be a super-fast charging solution for phones, laptops, and all your other USB-C gadgets.

Anker 100W USB C Charger

The Ninja CREAMi is an absolute game changer! It allows you to make ice cream, sorbet, and gelato at home, but without the mess of normal ice cream makers. Everything is confined to pint containers, which are dishwasher safe, and making frozen treats are a breeze. For example, a mango sorbet can be made with just a can of diced mangos (that's all) and comes out perfectly.

Ninja | CREAMi Ice Cream Maker

A good friend of mine wrote and published his first book this past year, Dusk on the Western Range. It's a mix of Star Wars meets the Wild West with the pandemic on top of it all — it’s a very enjoyable read.


Dusk on the Western Range

Strange item for a holiday guide, but I'm telling you this made pool upkeep so much easier this past summer. I was able to drop this in the filter and really only messed with Chlorine the rest of the time, nothing else. Our pool never turned green and we never had any issues.


PoolRX+

Before Peloton, there was Zwift, the virtual indoor cycling app that allowed you to ride, race, and train on virtual roads using your own bike. Now, after Peloton has imploded, Zwift has launched their own trainer contraption for a fraction of the cost of a Peloton bike, or for other indoor trainers like the Wahoo Kickr. If you've got a road or mountain bike, you can hook it up here and start "Zwifting" from the comfort of your basement. 

The Zwift Indoor Cycle Trainer

I resisted these for a long time. What is this, the mid-90s? The mid 1890s? Naw... it's 2022 and these well-made, multi-functional, super-comfy overalls are the perfect gardening/camping/DIYing 'fit. The material is lightweight, the stitching is supreme, and do NOT get me started on the pocket situation. Also available in a superior women's version that has a gnome pattern and buttoning roll-up cuffs (c'mon Duluth! Dudes want to roll their gnome bibs, too!).

Duluth Trading Company | Gardening Overalls

What if I told you you could mix gardening and stabbing? Well, you CAN and it's just as effective as it is therapeutic. You can dig a tiny grave for your un-ergonomic spade and trowels with this useful, easy-to-clean, multipurpose gardening weapon... er tool.

Hori Hori Gardening Knife

This Lyndon tea shop feels like it could be straight out of Stars Hollow. They have a huge selection of 150 different loose-leaf teas that you can sample at their tea bar, as well as cute giftables like teapots, mugs, and infusers. My personal favorite tea blends (so far!) have been Ambrosia and Fairy Garden. 



Louisville Tea Company

I'll admit I bought this journal on a whim after seeing it on TikTok but was surprised at the quality of both the materials and the questions! There are 365 prompts that will guide you on a year-long journey through topics like self-awareness, personal growth, and creating happiness, making it the perfect gift to kick off 2023.  


Better Every Day Journal

For the folks who always have to have the window seat on the plane, how about trying the views from the cockpit? Your flight instructor at Louisville Aviation will ask you what you want to get out of the experience, whether that's learning how to fly the plane and doing some touch-and-go landings, or just enjoying the ride and sightseeing in Louisville from a whole new altitude. Either way, it's unforgettable! 


One Hour Flight Lesson

These are more than just journals with funny covers. Each inappropriate, awkward and awfully honest book title aims to poke fun at life in ways we can all relate to. They playfully highlight the flaws we’re all too proud to admit and remind ourselves that, after all, we’re just human.


WTF Notebooks

In search of smell-good items for the home that are non-toxic? Pura Diffuser and oils are perfect to replace Candles. There are no additives, chemicals, or toxins in anything that is Pura branded. It has been their goal as a company from the very beginning to offer scents that are safe to diffuse around our families and pets.


Pura

This is great for travel, home, or work. It’s compact and can be set up in any location. It has three charging stations so you can use it to charge your iPhone, Apple Watch, and Airpods.


3 in 1 Wireless Charger

Always looking for cheat codes to improve my mental and physical health. Headspace is 1 of those. I love their sleep casts to help me drift off, their guided running meditations, and just the quick "headspace" opportunities they provide for any and all situations. If I'm sitting in traffic, sometimes I'll pop on a five minute guided meditation. Having that as a resource in your pocket at all times is amazing. It's a yearly investment worth making.



Headspace Annual Subscription

Non-stick, non-toxic. Equally important attributes. We have waaaaaay more pots and pans than we need. They're awkward to store and I really only use one or two. But this is one that does it all, so I could donate the old and only have one, do-everything pan. Plus, it's nice looking enough to leave out as decor. Amazing!

Our Place | Always Pan 

Having an almost 3-year-old and a newborn on the way, we’re always looking for family activities that don't cost a lot and will keep everyone entertained. Sometimes it's walking around Cosco aimlessly for an hour and sometimes it's a bit more rewarding and educational. Being able to walk to the Zoo from our house AND get in for free year-round? Sign. Me. Up ... Please?

Louisville Zoo + Kentucky Science Center Dual Membership

When I was a young girl (many moons ago), I remember a beloved aunt who adopted a panda from WWF for me as a Christmas gift. I don't know what I adored more, the cuddly little stuffed animal or looking at the certificate knowing I was helping an endangered animal. Now as an adult, I love receiving the WWF Gifts catalog every year and making a donation to help support WWF's global efforts to protect wild animals and their habitats. Do you know someone who loves sea turtles? blue-footed booby? narwhal? two-toed sloth? There’s an animal for everyone! Plus, when you donate not only are you supporting such a worthy cause but you can now pick a stuffed animal, fun socks, or even a bobblehead to commemorate your donation!


Ajla Bedzetovic

Journal Entries

Social Media Tools: VIA’s Review of 4 Platforms With 6 Must-Haves

11 Tips to Build an Impactful Social Media Strategy for Any Business

AI Writing: Pros, Cons, Insights, and Powerful Tools

Branding Behind the Scenes

Holiday Gift Guide 2022